• Apr 8, 2009
Hyundai Equus – Click above for high-res image gallery

If you think the Genesis sedan is nice, wait'll you get a load of Hyundai's home-market luxu-flagship, the Equus. The automaker has one prominently on display here at the New York Auto Show this week, and while it's supposed to merely be a "Look, this is how awesome we can be" thing (there's no plan for the Equus to be sold here at this time), you can bet Hyundai is taking note of people's reactions. Outside, the Equus is more ornate than the Genesis, with a bright grille, highly-polished wheels and a pedestrian-impaling hood ornament. The sheetmetal details are nice, too. We especially dig the subtle fender bulges over the rear wheels.

While that's all well and good, it's inside the cabin where the Equus shows that it's truly meant to do battle against the likes of the Mercedes S-Class, Lexus LS and BMW 7 Series. All the toys are present: push-button start, a console-mounted control interface for the in-car systems, classy wood accents, upmarket switchgear, and even Grey Poupon snack trays for the rear passengers. Oh, those rear passengers get massaging back seats, as well. It's very impressive looking and it stinks of quality. If Hyundai ever decides to gamble and attack the next price segment up from the Genesis sedan, they clearly have the ammo to do so. The Equus is the real deal.



Photos Copyright ©2009 Alex Nunez, Jonathon Ramsey / Weblogs, Inc.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 68 Comments
      • 5 Years Ago
      meh.
      • 5 Years Ago
      Front is a Toyota Crown back is an Acura something...
      • 5 Years Ago
      In all honesty, we can joke about this car, but it won't matter to Hyundai. This car could be on the U.S. market by 2010 or 2011, at least. And, yes, there will be someone who will be willing to buy one, regardless of what the bloggers on this site say.
      • 5 Years Ago
      Looks like a LS-460 with chrome,you can do better than that Hyundai.
      • 5 Years Ago
      The interior looks nowhere near as upscale as a 7 Series, S-Class, or LS in design. It looks like a very tarted up family sedan interior.
        • 5 Years Ago
        Agreed. I sat in the new 750i at 4ngiefest and it made my 3 series look like a Chinese made piece of junk. The build quality was impeccable, the leather was baby bottom soft, and it had more features then the space shuttle (Head up display, 1000 way power seats, power rear side sunshades. It was ridiculous.
        • 5 Years Ago
        Ya, you're right, that's why they're not selling these in the sates, because it won't sell.
        • 5 Years Ago
        cream interior
        http://www.rpm9.kr/_UPLOAD/gallery/900c270715a57d000cc3708d77b63820.jpg


        i think it needs more buttons. it's too bland. but the fit,finish and material is right up there. wood grain is supposed to be the one that used in the maybach.
        • 5 Years Ago
        a tad too many "borrowed" design cues for my taste
      • 5 Years Ago
      that wood is supposedly the same wood as Maybach's.
      • 5 Years Ago
      For the respective price point. Seems like a great car. However to truely compete and take customers who're looking at the luxo-barges the interior will need to be stepped up a couple of notches.
        • 5 Years Ago
        its following the original Lexus theme; 90% of content at 70% of price.

        dont think its going to steal any BMW or MB sales but it will steal Lexus, Buick, Caddy, and Lincoln sales.


        Follow the Genesis sales at the size lower and you will get a good indicator.

        It would make sense to launch in this economy. With people scaling back, they would garner some sales and those getting rid of their 5-10 yr old lexus would be mightily intrigued.
        • 5 Years Ago
        If it steals Lexus sales it'll steal MB sales. Who do you think Lexus stole the LS buyers from? The people who buy LSs are the same people who buy S-Classes. And no I don't mean the fanboys who post nonsense on here, I mean the majority of actual buyers-older professionals (usually 50+). There's a few trust fund kids and the like who buy these luxo-barges but the vast majority are sold to older individuals who actually have the money to buy them.

        I don't think anybody would actually cross-shop this with an LS or an S-Class. It would stand a better shot at getting people considering an ES or E class. Until it gets a serious interior upgrade anyway.
      • 5 Years Ago
      Nice job Hyundai ... I would definitely take a look at this if I was in the market for Mercedes S or Lexus LS.
      • 5 Years Ago
      LOL I'll buy it if I can have the hood ornament.
        Stop
        • 5 Years Ago
        I was referring to 2010 model, couldn't get stupidier showing those links.
      jj
      • 5 Years Ago
      Personally, I think it has a lot of "growing up" to do to compete with the 750Li, S550, or LS460. It's very in your face and will seem more like you're driving a bling car rather than a luxurious feel
      • 5 Years Ago
      price it 45k to 53k. it will sell. saw the S parked next to Equus and it's much bigger than the S.
    • Load More Comments