• Apr 7, 2009
Click above for a high res image gallery of the Tata Nano

Tata knew pent-up demand for its super-cheap Nano would be so high in advance of its official delivery date that the Indian automaker set up an unique pre-ordering system allowing potential customers to sign up with booking forms. After all these forms have been collected, a computer will randomly choose the first 100,000 people to take possession in July.

That process began just five days ago on April 1st, and Tata has already sold over 51,000 booking forms to its dealer network and individual customers, with another 30,000 or so being taken from a number of Tata partners. Each order form is being sold for 300 Rupees, which is about $6.00 in U.S. funds. Prices for individual Nanos are reportedly ranging from between 95,000 and 145,000 Rupees ($1,880 to $2,780), which officially makes this the World's Cheapest Car.

One thing seems sure: Tata is going to sell a ton of these cars. Whether or not that's a good thing depends on your particular viewpoint. It's almost a certainty that people will be safer in the four-wheeled enclosed Nano than on the little scooters and cycles they are currently riding, but a number of environmental groups have voiced concerns over the impact this many new cars will have on their surroundings. Regardless of how this ultimately plays out, this is only the beginning.



[Source: Economic Times]


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    • 1 Second Ago
  • 36 Comments
      • 5 Years Ago
      The Tata Nano is well suited for the market it intends to serve. It is certain that people will trash-talk the car, but the Nano's mission is destined to be a success...it will please many hard-working folks, and Tata deserves to reap all the financial rewards for making it all happen. With some modifications, something like the Nano could work here in the US, too.
      • 5 Years Ago
      Proof the world is full of idiots.
      • 5 Years Ago
      What a sign of times....

      The auto powerhouse of the last century GM possibly filing bankruptcy.

      And an emergence of automotive giants from India & China like Tata, Mahindra, Chery, SAIC etc.

      This is going to be one interesting century folks, old players would be relegated & new ones rise.
        • 5 Years Ago
        let see 51k*$2000=102,000,000. Not bad at all TATA, I hope your profit margin is large.
      • 5 Years Ago
      trust me, this car is less polluting than your average 2 stroke indian scooter
      • 5 Years Ago
      Who cares...*yawn*.
        • 5 Years Ago
        Wobby ... does MPV X sound old enough to even drive to you? He/she/it certainly doesn't to me.
        • 5 Years Ago
        While you yawn & drive in your car owned by bank, most of the people driving Nanos would have paid cash.

        Who's better?

        World is changing son, stop smirking & get used to it.
        • 5 Years Ago
        The number of people who care would be in the Billions. Unfortunately Ford and GM are barely even players in the Massive Indian market. Toyota has a lock on the Minivan market with it's Innova. Otherwise it's all Tata, Suzuki and Mahindra.

        Few cars in India have Air Bags or any high end safety features but since traffic rarely gets a chance to travel over 40km it doesn't make much difference. Despite all the hype and how scarey a place it is to drive most fatalities are pedestrians and people on two wheelers. In a place where 4 people can routinely go around on one moped it is pretty easy to imagine what a difference the Nano will make.
        • 5 Years Ago
        It was a joke, meaning that I don't like the direction we are going.Geeez
        • 5 Years Ago
        Yeah, it's changing in bad, anyone wants to come with me to Mars?
      • 5 Years Ago
      I could see the Nano becoming the next Model T or VW Beetle. It's cheap, simple and made for the masses. The exact concept behind the Model T and Beetle. This will sell in droves for years to come.
      • 5 Years Ago
      This is awesome news for Tata! I like this little car. its so cheap you have to buy it!

      One thing I can't wait to see is the prices on spares. How much will a new bumper cost if you get into a fender bender? $20? that would be amazing.
      • 5 Years Ago
      For that price (and 4 seats) I'd buy one. It wouldn't stand a chance in an accident though from the looks of it. You could buy another brand new one for less than the price of the other guy's repair bill..
      • 5 Years Ago
      Would be a great car to drive in the LeMons.
      • 5 Years Ago
      Unless the Nano lacks a catalytic converter, I think it's a rather safe bet that it will be much less polluting then any of the bikes and scooters most Indians currently drive.
        • 5 Years Ago
        I'll just add that the Nano has a catalytic converter.
      • 5 Years Ago
      It's the Model-T for the 21st century.
      • 5 Years Ago
      Damn, a new car cheaper than some high-end Macs or the cost of a two-year contract with your cell phone carrier... talk about aggressive pricing!
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