• Apr 5, 2009
Ford's design language can be largely distilled to three words: "let it ride." 2005's Iosis Concept created the template for kinetic design, and ever since then Ford has cashed in a number of winning bets on that language. Next up is the 2010 Ford Focus, based on the Iosis Max concept, and all of the speculation so far hints at a fine-looking, capable performer.
Powering the Focus will be a range of EcoBoost engines ranging from an 89 hp 1.0-liter to a 1.6-liter with 197 hp. Look for the Europeans to also get a diesel lineup that that tops out with a 197-horsepower 2.0-liter oil-burner. The available powerplants are expected to be mated with either a manual transmission or a Powershift twin-clutch setup.

The car's handling and refinement will be improved, and options are are expected to include a panoramic glass roof, Ford's Human Machine Interface, and a reversing camera. The next Ford Focus is expected to go on sale later this year in China, then in the U.S. shortly thereafter along with the C-Max compact people mover.

[Source: Auto Express]


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  • 27 Comments
      • 5 Years Ago
      I'm not a big fan of the way the car is drawn in the picture, but the promise of the tiny EcoBoost engines is quite a draw. I hope the Focus sells like jellybeans here in the U.S.

      As with everybody's commentary re:Ford related topics, it's necessary for me to add my obligatory "Good Luck Ford!" statement. I'm going to say that and add on my two cents.

      Good luck Ford! With the money you make off the Focus and Fiesta, please make me a truck or SUV that gets decent mileage and is not another boring-ass crossover! Like a 4x4 Ranger only with a real back seat.

      Seriously though, good luck to you. If any of the Big Three can make a good car at this point, it's quite obviously you.
        • 5 Years Ago
        I'm puzzled by the text which seems to indicate all EcoBoost engines. Don't get me wrong, I'm glad the EcoBoost engines are being offered.

        But I don't think for a minute that the offerings of a small, affordable car like the Focus are going to be dominated by complex, expensive turbocharged engines. Some people will want the turbo for the efficiency. Some will want it for the higher output than NA can offer. But I think by far the majority will prefer to buy an NA engine with lower initial cost, thinking (perhaps correctly) that they are likely to have lower total cost of ownership since the money saved on fuel will be relatively small over the time they own the car.
      • 5 Years Ago
      looks like a cross between an audi and volkswagen
        • 5 Years Ago
        Better they copy Audi than BMW, but Ford has a history of copying Audi. On this car, I see VW's new crisper lines with Audi's LED headlights. J Mays, the designer of the old A6 and a couple other Audis, went to Ford to headup design.
      • 5 Years Ago
      I'm also in favour of the normal tail lights again (i know it's a speculative rendering, but still)

      The first focus had lights all over the rear pilar, so has the second gen. Maybe it's a good trademark, i don't know.

      We'll see. But it will again be a brilliant car.
      • 5 Years Ago
      Hot. I think the rendering is somewhat exagerrated but overall should be close. If the Focus is brought over here as it is from Europe then I will have to test drive it back to back with the new Mazda3 to make my pick.
      • 5 Years Ago
      looks hot
        • 5 Years Ago
        give me an ST version that does not suck and then we'll see if it is hot or not.
      • 5 Years Ago
      I wonder if we'll get the 2.5 naturally aspirated four cylinder that's found in the '10 Fusion rather than the 1.6T that AE mentioned. We don't have to worry about any displacement-based road tax, and the engine is pretty sweet: ~175 hp with 34 high mpg. That's about as good as the current US-spec Focus gets from its 2L NA engine. The next-gen Focus will undoubtedly be a few hundred pounds lighter than the Fusion, so a next-gen Focus with the 2.5L engine should get 36-37 highway mpg, no problem.

      Now, just keep the interior attractive and comfortable, equip it with Sync, and make it fun to drive, and I'll be very happy.
      • 5 Years Ago
      Damn is that hot!
      • 5 Years Ago
      Finally, small turbocharged engines for Ford Europe.

      They are lagging far behind the competition, with their only TC engine being a 2.5T. A good engine, indeed, but too powerful for my needs, and a disadvantage in a lot countries where road tax is based on displacement.

      Likewise, a NA 2L is a disadvantage compared to 1.4 TC (or 1.6 TC) engines with the same power output, but cheaper in roadtax.

      As far as the competition goes:
      -VW: 1.4 TFSI, 1.8 TFSI, 2.0 TFSI
      -alfa: 1.4 Turbo
      -renault: 1.4 Turbo, 2.0 Turbo
      -Opel: 1.6 Turbo

      These TC engines are the future for people who want cheap and affordable power output, with good mpg and affordable tax brackets.

      Like i said, ford doesn't have a single sub 2 L turbocharged engine.
      • 5 Years Ago
      whoa....no.... Let's just stick with that Fiesta, ok? ok....
        • 5 Years Ago
        Maybe you dun understand y u got low ranked on the first one, but u do kno y the second time rite?

        Getting low ranked is not the end of the world. Just means ppl disagree with you. Just like you, they're just expressing their opinions.
        • 5 Years Ago
        Low ranked because of my opinion... To me, this just looks like some type of Subaru. I love the Fiesta, I'm even considering buying one when it comes out. This car is overdone... Nice, but overdone.

        IN MY HUMBLE OPINION.
      • 5 Years Ago
      British press is always so biased in favour of any ford. Although it's a good looking car, i don't see it to be superior in design compared to the competion (except maybe to the extremely boring and bland VW Golf VI).
        • 5 Years Ago
        I've noticed that. They somehow tend to believe that it's a British company and therefore any other vehicle is inferior to it. I've generally found American media outlets to be a little more balanced (even tho the favour does sometimes tip towards Japanese) than the English who will favour British over all else and if no British vehicle (which actually are either American or German owned) tend to prefer European over all else.

        It's silly and not expected from a country which I respect a lot.


        • 5 Years Ago
        Yes the british media (both print and television, including the "impartial" BBC) have a very strange relationship to Ford. It's even more biased than German media are towards their "best" brands, BMW and Mercedes.
        • 5 Years Ago
        But somehow that doesn't work for Vauxhall which is a British brand that is just as German as Ford of Europe. There's of course a national preference in cars that goes deeper that just nationalism. In Europe brand image is highly valued, so is perceived quality and handling. Medieval and organically developed cities favour small cars, and the taxman and high fuel prices help to steer buyers towards small engines. Korean cars with European design and engineering are doing quite well these days.
      • 5 Years Ago
      Not due until 2010...i.e. Americans won't get it until 2012-2013....yawn.
        • 5 Years Ago
        I don't know..it depends on if you like the Fusion and really really really need a car. Compared to concept car, the Fusion looks like a truck frankly. I'd get the Fiesta before the Fusion.
        • 5 Years Ago
        It is a good looking speculation and I think you're not far off on when we're getting this car (though I'm betting slightly sooner). However, with no reall info beyond "speculation" regarding actual appearance, dates or trim level appointments, am giving up waiting and will likely just move up to the new Fusion way before then.

      • 5 Years Ago
      damn I sent the tip in for this!

      yea it does look sick though, I cant wait to see how this will look with some of their new crazy colors instead of white
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