• Apr 5, 2009
2010 Kia Sorento – Click above for high-res image gallery

The outgoing Kia Sorento may be known more for its affordable price tag than its luxury appointments, but the Korean automaker is looking to change that with a 2010 overhaul. And when we say overhaul, the transformation is complete, save for the carryover name. The new Sorento goes from a body-on-frame SUV to a unibody crossover. Not only does the new Sorento have a third row of seats and more cargo space, it'll likely return superior fuel economy as well. The new Kia Sorento also wears more modern-looking sheet metal, a better looking interior, and amenities like iPod support. Engines for the US market haven't yet been announced, but we're expecting Kia's 3.8L V6 and a base 2.4L four cylinder model.

We've seen plenty of the Sorento in photos, and now we've got the first video of Kia's new crossover in motion. Hit the jump to watch. The onscreen text is Korean, but the spoken audio is done in English.



[Source: Autoblog Spanish]



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    • 1 Second Ago
  • 31 Comments
      • 5 Years Ago
      Nice, looks like old chevy equinox or a suzuki.

      If you buy this over the GMC or new equinox your crazy. Even the escape blows this away with its simpler and cleaner lines.
        • 5 Years Ago
        I wouldn't bet on that.

        1) The 2010 Equinox officially starts at almost $24K
        2) The 2009 Sorrento with a V6 started at almost $22K. With tradeoffs like the base V6 for a 4, that means Kia can still price the new Sorrento $2K less than the Equinox. IOW this is not an automatic no-brainer in favor of the Chevy.
      • 5 Years Ago
      Looks like an Acura MDX.
      • 5 Years Ago
      Wow. Me likey! I remember seeing the front a few weeks back and reserving judgment until i saw more pictures. Well, i think its a winner. Looks like for the right amount of $$$, you can pick one up that has a high content of toys you would expect in a luxury SUV.
      • 5 Years Ago
      @ zamafir. Yep. Same market. Like totally!
      • 5 Years Ago
      "Engines for the US market haven't yet been announced"

      Yes they have. Press release says 3.5L Lambda II QOHC 277PS V6 and 2.4L Theta II DOHC 174PS 4. NO 3.8L.
      • 5 Years Ago
      I just came from the GMC Terrain post and...

      I'm still waiting for Aprime to come and complain about the badge engineering done between this Kia Sorento and Hyundai Veracruz...

      I'm still waiting for Manuelmondragon, Chicagovet, or wolverinejoe80 to gripe about the need for more SUVs in the market...

      Perhaps Bud Bennet running down the 2.4 L engine in the Terrain while the Sorento is even bigger with...YEP a 2.4 L engine in the base model.

      How about MM complaining about those zero to sixty time with the 2.4 L engine in the base model Sorento...

      ijiooppjpjop could argue about the need for Kia when everything could just be sold as a Hyundai...

      OH WAIT... THIS IS NOT A DOMESTIC MANUFACTURER... How silly of me.
      Stop
      • 5 Years Ago
      In the beginning says:

      "SUVs are... noisy"
      "SUVs are noisy and have bad fuel efficiency."
      "SUVs are noisy, have bad fuel efficiency and are uncomfortable."
      "Throw it away!"
      "Fixed ideas about SUVs"

      Then on the road:

      "If it has high power it has bad fuel efficiency."

      Then you see the Kia Sorento drifting on one word of the phrase turning it to:

      "If it has high power it has good fuel efficiency."

      "Sorento R is reborn as a premium worldclass"

      • 5 Years Ago
      Interesting how Kia is only showing the quarter views of this. It's because a clean profile shot would show it stretched into just another oversized wagovanish thingy. Kia hit the sweet spot for size with its original Sorenta. I would have considered purchasing if it weren't for the lame solid axle and dismal 15mpg economy rating. While this new model is light years ahead of the old in looks and refinement, I think Kia failed by stretching it and making it too large. After all, isn't this basically a rehash of their current Borrego model? So what's the point of two similar sized SUVs? They are turning into another Toyota (which we don't need) with their overlapping SUV models and cheap vehicles with torsion beam suspensions (i.e. Rio and new Forte'). The Kia Soul would have been a fantastic choice for me and an outdoor lifestyle if not for Kia crippling it with that torsion beam suspension. It just wouldn't be able to stand the forest service roads that I like to frequent.

      I'm a bit concerned for Hyundai and Kia now (even though I drive a Tucson) as their product line up is getting ever more bloated in size. Lots of product overlap when you look at the array of ever larger Hyundai sedans, probably resulting from a desire to "compete" with the American brands.

      Hyundai needs to get focused again on its smaller vehicles and make them class leading. And by class leading, I don't necessarily mean price, but adding features and value by improving drivetrains, transmissions, and suspensions. Kudos to the first non-luxury car dealer that would offer all of its vehicles with 4 wheel disc/anti-lock brakes and fully independent suspensions. Throw in a dose of traction control while you're at it. That would truly lead the pack in every category. Car makers need to quit the race for the cheapest car and start offering value for the buck. Give consumers option choices instead of the stupid "one size fits none" packaging. For instance, I can't even buy a Genesis coupe 3.8 liter without leather. Here in Texas where it can get up to 110 degrees in the summer, I don't want leather at any price. Leather is hot, sticky, sweaty, and uncomfortable. I'm not into the luxury pretense, even though I can afford it.

      So Hyundai, return your focus to the smaller models, give me plenty of two door coupes and 3 door hatches to choose from. And upgrade the mechanicals and other suspension bits on your smaller vehicles. As a former Honda/Acura fan, but now a Hyundai owner, I am compelled to route for the underdog. So Hyundai/Kia, don't let me down.


        • 5 Years Ago
        well put, RockStone. I agree 100%! Its rare and gratifying to hear someone else with this opinion, usually its quite the opposite.
        • 5 Years Ago
        I'll agree that in pics there were some angles - particularly from the back - that didn't look great. But look at the video and the Sorrento looks much better than the pics. The video also highlights Kia's design language and where the Sorrento fits in Kia's lineup. The front clearly reflects Kia's car line - the Sorrento is definitely related to the Forte - and the rear end shows a relationship to the big Borrego SUV. Put those together and you can see that the Sorrento is Kia's car-like larger SUV

        As for the coupes and hatches thing, neither of those is particularly top sellers in the US. Between the Soul, Rio5, Accent, Elantra Touring (hatches) and the upcoming Forte Koup, Hyundai/Kia is doing better than average.

        I can't wait to see what Schreyer does with the Sportage, which is currently the Tucson's ugly cousin.
        • 5 Years Ago
        @akboss302,

        I agree, the perception is that bigger is better. But manufacturers only need to look at the sales figures to see that its the smaller SUVs that are the really big sellers. This includes the Honda CRV, Ford Escape, and the Ford Edge. Not a 3rd row of seating among them. And now that the RAV4 has outgrown its previously compact size and thrown in a 3rd seat, it's not the greatest seller. Fact is, most vehicles travel with only one person in them at a time. Not to say the need isn't there for the larger vehicles, but I am saying that manufacturers are not paying enough attention to the smaller vehicles. Likewise, they aren't recognizing the true potential profit that can be had with small vehicles. And sorry, but they won't realize that profit with torsion beams and drum brakes.

        Anyway, thus my frustration. I am one of those people that want a great small car, and not merely adequate. I want a larger selection of small vehicles like the Mini, C30, Golf, and even the Civic in which I can get all of the excellent mechanicals (and not merely "good enough" mechanicals). Unfortunately, the American manufacturers don't offer a single small car with the independent suspension and 4 wheel disc brakes, ...totally inexcusable that they are not even in the competition.


        • 5 Years Ago
        your argument is lame and foul. how can a SUV with sufficient power, room, and decent gas economy be disliked by the consumers? I'm sorry to tell you this, but your argument just doesn't make ANY sense! it's so silly that it just makes me laugh.

        YES, it's basically refined, more market-friendly version of current KIA Borrego, but so what? what's wrong with that? Do you know how Toyota made new Venza from? Like you said, it's just a stretched camry! Then what else? ES350 is no better than fully-equipped camry, and acura TL is nothing but refined Accord! You really should thank KIA for trying to make their lineup better and more attractive than better in this bad economy.

        AND about the leather seat you complained, I have nothing but to say suck it up. Actually, KIA does offer nonleather seats if you pick models with lower trim level. If you are so much concerned and annoyed about leather seats that it makes you turn away from cars of your taste, then I think you would be a stubborn enough person to abandon some accessories for better cause-nonleather seats!

        BUT I totally agree with what you're saying about the absence of smart, small cars in Hyundai/KIA lineup. However, in this bad economy, launching small cars is nothing but a suicidal act for a company whose market share is less than twenty percent. Also, bigger cars makes more profit. To be true, selling ten Yaris makes less profit than selling three Highlanders. So, it's better for both company and dealers to offer competitive mid and large-sized vehicles.
        • 5 Years Ago
        Uhh, both the Toyota Corolla and Honda Fit have rear torsion beam suspensions.

        And if you are so against rear torsion beam suspensions, get the Elantra Touring which is a rebadged European i30 Estate which has a multi-link rear suspension.

        And Hyundai has focused on smaller models such as the award-winning i10, i20 and i30 (as well as the Kia Cee'd) - but just like for most auto manufacturers, the better small models are reserved for the European and other markets.
        • 5 Years Ago
        A good discussion going here boys, all with some good points. Firstly, I take objection to the comment by RSS saying "archaic drum brakes" regarding the Honda Fit. True it may be an old technology, but has proven reliable for years. Would you rather a disc brake setup where every penny was saved for marketing purposes and your shoes/calipers wear out in a month, or a 'oh-so-archaic' drum set up that was designed properly and was not made out of chewing gum? According to CanadianDriver a 2009 Honda Fit hauls from 100km/h to zero in 138 ft and according to MotorTrend a new Versa stops in 138 ft as well, both with so-called archaic brakes. A completely modern, completely disc Accent took 164 feet to do the same, also according to MotorTrend.

        On your topic on leather, I completely agree, and I am all for custom options when you're buying a car. If its your money, it should be the car you want it to be, not grouped in package lots assigned by the manufacturer. This is a sad byproduct of time and cost savings getting passed to the buyer.

        And vehicles getting fatter and bigger is the sad state of things. If you think this is a smart decision and its what people really want, you're wrong, it isn't. People are led to believe that they NEED these vehicles, but remember when our parents grew up with station wagons and we all survived? There are obvious benefits to taller and more flexible vehicles, but manufacturers have far surpassed that and are banking on the excessive, using marketing efforts to pad their wallets. Most buyers of compact and midsize crossovers would be equally happy with a hatchback or wagon and could have saved thousands, but it isn't 'cool' to just have front-wheel-drive or just have something called a car.

        The new Kia is a good looking vehicle and it will sell like crazy. People love the idea of getting more for less, even if its just a perception. A lady I work with bought a 2009 Lincoln Navigator, its the size of a house. She rarely carries more than three people and doesn't tow anything. For kicks, I found out that an Audi A6 Avant 3.2 Quattro wagon was almost exactly the same price. She looked at the Navigator and thought she was getting more. If you know anything about cars, you realize she is definitely not. But the perception is there...bigger is better.
        • 5 Years Ago
        RSS -

        The American market place (unlike the Europeans) just won't pay for more sophisticated set-ups, unless it's a niche product like the Mini.

        As for the Sorento getting larger, it was a wise move by Kia.

        The biggest growing segment in the "SUV" marketplace is the crossover - and it really helps to have a 3rd bench of seats available.

        It's really no biggie since the replacement for the Sportage will also grow in size (close to that of the current Sorento), since the Soul takes the spot as the smallest "SUV" in Kia's line-up.
      • 5 Years Ago
      I like it, its a huge improvement over the older gen. Those wanting a smaller SUV get a Sportage.
      • 5 Years Ago
      This looks really nice for a luxury SUV. I missed good ole rugged small SUVs though.
        • 5 Years Ago
        The vehicle's nice, and so is the interior. But to be honest with that kind of interior I wouldn't exactly call it 'luxury'.

        By the way the back looks a bit meh-tastic.
        Stop
        • 5 Years Ago
        Tis not a Luxury SUV.
        • 5 Years Ago
        It's definitely not rugged either. :P
        • 5 Years Ago
        What I meant by luxury is that it's all about comfort and convenience which seems to be where ALL small SUVs have headed. They are more car/mini-van than truck.
      • 5 Years Ago
      Looks like body-on-frame SUV's are becoming rarer.
      • 5 Years Ago
      Hmm, is this thing have an identity crisis? I think i'd take the GMC Terrain thank you very much.
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