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Castrol's "Think With Your Dipstick" campaign, one of the more memorable commercials we can recall for a motor oil, is currently plying the airwaves. An enigmatic Scotsman ambushes schlubs who proclaim "all synthetic oils are the same," delivering a deadly whip across the legs and exhorting the men to "Think with your dipstick, Jimmy!"

There's also a behind-the-scenes video that shows highlights from the ad's production. Humorous spots are usually infused with whimsy amongst the crew, and these Castrol productions look like they had a heck of a lot of fun after the serious business of setting up silks and HMIs was done. Notably, Castrol itself brings this video to the world, tweeting about it on their Twitter feed. A deft little bit of new-age marketing savvy, this. Be sure to check out the behind-the-scenes video – along with the finished spot – after the jump.

[Source: Advertising Age]

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    • 1 Second Ago
      • 5 Years Ago
      That's true but the commercial is quite funny regardless
      • 5 Years Ago
      It got your attention, didn't it?
      That was the whole point, whether you liked it or not.

      I loved it! I flinch everytime he whacks sombody with that damn dipstick.
      • 5 Years Ago
      I guess you have to be old enough to remember when corporal punishment was a training/teaching tool to find it funny.
      • 5 Years Ago
      That's the whole point of the commercial, to be corny and it works, it's funny and memorable basically they got their point across to you.
      • 5 Years Ago
      God I hate this commercial.. it makes no sense... sure its memorable but in a bad way.. Maybe Castrol's product would not be so overpriced if they were not paying for such an annoying marketing campaign. I know they want the catchphrase to spread through pop culture like wildfire... but if I hear someone say to me "Think with yar depstek jimmeh" to me, I will punch them square in the balls!
      • 5 Years Ago
      BRILLIANT! Jimmy!
      • 5 Years Ago
      this commercial stinks.
      • 5 Years Ago
      It's ridiculous for sure, but I find it funny.
      • 5 Years Ago
      Most idiotic thing on television.
        • 5 Years Ago
        Really? Seriously?

        Worse that "Rock of Love" or "Charm School"?

        I think not...
      • 5 Years Ago
      Blog posts about commercials are pretty lame, AB. Slow day?
        • 5 Years Ago
        nobody's twisting your arm to read it...
      • 5 Years Ago
      Oh, loosen up guys. I found it funny, and laughed uncontrollably at 1:31.
      • 5 Years Ago
      These are the same crooks responsible for diluting the standards that synthetic oil is supposed to conform to, allowing fake synth to be marketed as the real thing, right?

      Check out this Car and Driver column:


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