VIDEO: Behind the scenes of Castrol's "Think With Your Dipstick!"
There's also a behind-the-scenes video that shows highlights from the ad's production. Humorous spots are usually infused with whimsy amongst the crew, and these Castrol productions look like they had a heck of a lot of fun after the serious business of setting up silks and HMIs was done. Notably, Castrol itself brings this video to the world, tweeting about it on their Twitter feed. A deft little bit of new-age marketing savvy, this. Be sure to check out the behind-the-scenes video – along with the finished spot – after the jump.
[Source: Advertising Age]
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