First Drive: Ford Fiesta for an hour in the Big Apple

Ford Fiesta in NYC – Click above for high-res image gallery
Those Fiesta Movement "agents" who delivered winning videos to Ford? Envy them, because the cars they're being handed the keys to for the next six months are no joke. Yesterday morning, Ford tossed us a set of those keys (well, it was a key fob, actually) to a reactor-leak green Ford Fiesta. We only had an hour to play with the car, but by the end of it, we were wishing we had busted out the camcorder for the contest.
Gallery: Ford Fiesta in NYC
Photos Copyright ©2009 Alex Núñez / Weblogs, Inc.
At first blush, at least, the Ford Fiesta is good. Like, really good. Its 120-horsepower, 1.6-liter four-cylinder engine is a gutsy little motor with plenty of low-end launch power. It's peachy in urban duty, and on the few occasions when we got to briefly stretch its legs between stoplights, it demonstrated that it will fit right into the U.S. market. There's no worries about adequate merging speed or anything like that here. This much power in such a small car is nothing to sneeze at. In the case of our loaner, those ponies were herded to the front wheels through a five-speed manual that was very easy – and enjoyable – to row. The engine's not an annoying buzz box, either; it emits a little kitten snarl when you give it the boot.

Pray that Ford doesn't neuter this car's road feel for U.S. consumption – the Fiesta strikes a nice balance between firmness and comfort. You feel the potholes and other miserable urban imperfections, for sure, but you're also well-connected to the road beneath you. Steering response and overall feedback are good, as it's not too over-assisted in that department. The Fiesta is a car for you guys (and gals) who enjoy hitting the road on Sunday mornings just for fun, but it's accessible enough that "car-as-appliance" drivers will still find it a smile generator when they go pick up the dry cleaning. We'd rate the driving experience as a happy medium between the MINI Cooper's sporting demeanor and the 1.6-liter Nissan Versa's cushy, neo-1970s approach. It felt right at home darting in and out of a sea of midtown traffic, and the thing is probably a blast when you get it out of the city and onto roads that are actually fun to drive.




The Fiesta's packaging is also very tidy. The bodywork is eye-catchingly sculpted, with big eyes and a big mouth up front that adds a lot of character. This kind of styling is a balancing act – go too far and you're into the dark end of Peugeot territory, but Ford nails it. The Fiesta is interesting from every angle. Cargo space behind the hatch's back seat is about what you'd expect, which is to say there's enough room for all of your groceries, and you can always flip the second row down if you need more room.




We had no trouble finding a comfortable driving position quickly. The seats manually adjust and the steering column tilts and telescopes. Primary instruments are eminently readable, the dark upper on the instrument panel is soft-touch material and the interior plastics are nice. It's a clean, modern cabin and the snazzy-looking center stack is, well, snazzy-looking. The button arrangement is nicely-organized, and the high-mounted multifunction info screen is very legible.




Unfortunately, our limited time behind the wheel, we didn't get to mess with the other features all that much. When we did, we ran into a little trouble. We couldn't get the radio tuner to work, for example. Either we are idiots (a completely plausible explanation) or this is a Euro-spec thing that was getting lost in translation. With more time, we'd have perused the manual (there was one in the glove box) for guidance and figured it out. There were no CDs around, so we didn't get to try the audio system that way, either. A basic AUX jack in the console between the front seats ensures rudimentary iPod happiness. The climate controls, which were used, are completely straightforward.

We drove the Fiesta right through Times Square. People stared. Past Madison Square Garden? More staring. (The paint color may have had something to do with this.) Stoplights became impromptu Q&A sessions as drivers (a lot of cabbies were definitely feeling the Fiesta) asked the usual barrage of questions. The same thing happened when we stopped to take some photos farther downtown, as people walking their dogs or walking to work took an interest. What is it? How much is it? (We're hoping for a starting price in the low teens.) What's the mileage? (Figure well over 30 mpg.) The public wanted to know.
Now, will that public turn out in droves to buy the Fiesta when it arrives next year? We'll have to wait and see. Obviously, the state of the economy plays a part in that decision-making process. Right now, no one's buying much of anything, and understandably so. If things spruce up on the economic front, there's no reason to believe the Fiesta will be anything short of a hit for Ford.
Gallery: Ford Fiesta in NYC
Photos Copyright ©2009 Alex Núñez / Weblogs, Inc.














Reader Comments (Page 1 of 7)
homunculus 12:02PM (4/03/2009)
wow, that looks awesome! good one ford!
Reply
Noidor 12:12PM (4/03/2009)
Major props to Ford...major...as soon as this car comes out, I will definitley drive it and perhaps buy it. See the thing is; it's about how a car makes you feel - yes I could buy an Audi A8 and feel "cool", or buy a Fiesta and actually enjoy driving it, all the while feeling young and zippy, and happy.
Josh 12:39PM (4/03/2009)
As a poor college student, this is near the top of my list of cars to purchase when it comes to the US. It is certainly the only new car on the list though. It is the only ford I have ever looked at and actually felt desire for: interesting styling, hatch back, fun to drive. Ford Europe NAILED this car.
... and if I ever need to take part in a royal marine beach storming I hear it works quite well...
...or if I am being chased by baddies in a Corvette through a shopping centre...
xcrunk 1:13PM (4/03/2009)
Seriously Ford, do NOT neuter this car. It should be sold as is....
The body is really nice, the interior (is that leather?), did I see a "phone" option on the stereo system?
This is really, really impressive. And couldn't have come at a better time. Nice Job FORD!!!
Now, will there be an SVT option?
Beastage 1:41PM (4/03/2009)
@ xcrunk, that car is not a concept it is already selling (well) in Europe.
So I guess they going to sell it as it is.
And yea, ST version will be there eventually.
geo.stewart 2:04PM (4/03/2009)
still want the 3-door variant.
Randy 2:53PM (4/03/2009)
@homunculus
I totally agree! This is going to upset the imports..... just a lottle bit ;-)
JB 3:12PM (4/03/2009)
It IS an import ;)
Brian 5:58PM (4/03/2009)
Keep in mind that this is essentially the same vehicle as the Mazda2, which won the World Car of the Year award in 2008. If Ford doesn't neuter this thing for US consumption, they'll sell a TON of them.
Noz 9:20PM (4/03/2009)
30+ years of neutering other cars pretty much guarantees that Ford USA will screw this car up. Their track record speaks for itself....why would anyone possibly think otherwise.
Randy 1:50AM (4/04/2009)
@Noz
Because that was then and this is now!
Ford's Got Game!
Henry Got His Groove Back!
Ford's so hot right now, Alan Mullally would be Mr Blue if there was a sequal to
DaveH 6:54AM (4/04/2009)
xcrunk. One of the options is Bluetooth/USB/Voice Control
Bluetooth is under the Phone menu to bring up the syncing/dialing panel
USB allows you to play music from a USB stick or control an iPod/iPhone (navigation via directory structure on display, or shuffle all directories, or playlists)
Voice Control does what it says on the tin... lets you control Climate, Radio, CD, Aux and Phone via voice.
It's an amazing car.
Matt 2:08AM (5/04/2009)
I've been considering picking up a new Ford Focus in the next few years, but now I'm torn - I can wait for this beautiful Fiesta, or I can wait a bit longer for the new, Euro-spec Focus... decisions decisions.
Either way, wholly impressed, Ford!
zamafir 12:06PM (4/03/2009)
Great write-up. I'm glad Ford's running their business like a business, and set plans like this little gem into motion long before the recession doomed GM and Chrysler. More prudently, I’m glad to see we’ll have a fun choice in the 12k+ bracket, vs adequate ones, and I’m also glad to see Ford is rumored to be bringing it over in the Soul/Cube area of price tags. Finally, someone’s raising the bar at the bottom and we’ll all benefit.
Reply
Jerk Face 1:05PM (4/03/2009)
I think you hit the nail on the head - this is exactly the kind of car we need in that lower segment of econocars to raise competition and see improvement in that range as a whole. It seems to be a fantastic little vehicle and I, for one, can't wait to get behind the wheel and give it a go!
John P. 12:09PM (4/03/2009)
That car presses all the right buttons for me! I really want to see how it drives now. Congrats Ford!
Reply
the_MVP_X 12:17PM (4/03/2009)
By buying this car u won't save jobs in the U.S. it will be build in Europe and probably in Mexico.
Nellydesign 12:44PM (4/03/2009)
You are wrong. Buying this car puts money in Ford's (an AMERICAN company) coffers no matter where it is built. That means the company prospers and all the Ford workers in the states get to keep their jobs. Quit trying to imply that buying imports is just as good for the American worker and economy as buying from an American company. When you buy a US made Honda the profits still go to JAPAN, not here.
RandomNess 12:49PM (4/03/2009)
@the_MVP_X
He never said he was buying it because he was going to "save jobs." That's not one of the reasons on my list when I'm thinking of buying a car. It's all about being the best car for the person for the money. This car does look good from the outside, but I don't like the way the center looks with the buttons arranged like that.
jgp 2:37PM (4/03/2009)
I live on Earth. Japan is on Earth. There is no difference.
We need to get out of this rubbish nationalist mindset and completely eliminate the nation-state as an economic factor. Multinational corporations are the future, and they are the rightful rulers of the world, not the regionalist bigots known as nation-states.
Regionalism is no different from racism. Nationalism is bigotry.