• Apr 2, 2009
Click above to watch VW's banned video after the jump

Remember this Matrix-inspired VW ad that arrived just before the holidays last year? It seems the exaggerated fight scenes were too much for some viewers on the other side of the Pond. The British Advertising Standards Authority received more than 1,000 complaints about the staged violence, with UK residents reportedly fearing that it children may view the sequence and try to copy it.

Statistically, the ad is now the fifth most complained about UK commercial ever. That honor helped it earn a pre-9pm TV ban in the local markets. Volkswagen, obviously a bit frustrated by the ruling, points out that the action seen in the commercial was not "dissimilar to the levels of action seen in many family TV programs." The automaker went on to say the fighting in the ads was "metaphorical rather than real" and that the "exaggerated, cartoon-like sound effects and actions were designed to dispel the gravity of the fighting." Um, that's exactly what we were thinking.

In case you missed it, check out the video re-posted after the jump.

[Source: Guardian News UK]



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    • 1 Second Ago
  • 53 Comments
      • 5 Years Ago
      Pansies.

      Although cool, the commercial itself doesn't really do much to show off the car...it's intended purpose.
      • 5 Years Ago
      And the problem was??????????????
      • 5 Years Ago
      To take a page from Family Guy...

      "We've had 1000 complaints already! And you all know that one complaint equals a million people. So, we've had one thousand million people upset at this ad!"
      xfortv
      • 5 Years Ago
      Lord, is THAT what they think is violent in the UK? It's just a walk in the park. What a treat -- no blood, no weapons. They're dressed in white shirts for heaven's sake.

      Thought it was cute.
      • 5 Years Ago
      Bad Ass. Love the rotor to the ankle.
      • 5 Years Ago
      You can't shield children from the real word. It only shocks them more when they finally realize that you've been lying to them about reality.
      • 5 Years Ago
      One of the most stupid car ads I've ever seen.
      Car marketeers are rapidly gaining on booze advertisers for mindless ads.

      Kate
      • 5 Years Ago
      Okay, so the country that gave us TORCHWOOD now has a problem with violent programing? Jack's been shot in the head like three times (more like 7 or 8 bullets if I remember correctly because, unlike Suzie, Owen went to TOWN on him), thrown off a sky-scraper, buried alive, IMPALED, electocuted, sucked dry by a life-vampire, and I KNOW i'm missing a few of his deaths in here... and suddenly a little over-theatrical hand-to-hand is a problem? How does that make sense? Oh, and PS, the rotor to the ankle was freaking hysterical and I will definitely be adding it to my play-book...
      • 5 Years Ago
      The pussies in the UK are afraid kids may imitate what? Fighting with brake rotors and mufflers, or rap terrible techno house music in German?
      • 5 Years Ago
      Like Jim Carrey said in Liar, Liar.
      'I'm kicking my own ass!'
      Jeanie
      • 5 Years Ago
      Just a note to say: TV most definetly influences kids. I know,
      as a child watching those ole "westerns" shows. Indians
      were mostly the "bad" guys. Tonto was the only good one.
      So in my mind, Indians were mostly bad folks. Later I found out
      the bad people were mostly white folks.
      I admit I watch a lot of violent shows, however I am an adult
      not a kid and know what to believe. Our kids need more guidance
      in this area.
      • 5 Years Ago
      Oh yeah, that ad needed to be stopped. Next thing you know, all of the kids in Britain will be throwing brake rotors and exhaust systems at their many clones inside of a VW assembly plant. It's a parent's worst nightmare.
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