• Apr 2, 2009
2010 Kia Sorento – Click above for high-res image gallery

After enough leaks to founder the Titanic, the 2010 Kia Sorento has finally made its debut at the Seoul Motor Show. The latest incarnation follows up on the company's original 2002 SUV, but Kia has seen the consumer light and ditched that vehicle's body-on-frame architecture in favor of unibody construction. In true CUV fashion, the new Sorento is at once lower and longer, seats up to seven people, and has a fresh new look thanks chief design officer Pete Schreyer's team.

The new model features a range of engines for Korea, at least one of which figures to be available stateside. The family consists of a 2.7-liter V6 that runs on LPG – liquefied petroleum gas – giving 163 horsepower and 115 pound-feet of torque, as well as a 2.2-liter four-cylinder diesel (194 hp and 320 lb/ft) and a conventional 2.4-liter four-cylinder gasoline engine yielding 173 hp and 166 pound-feet, a variant of which figures to come to America, along with a more powerful V6 option. Kia will pair these engines with a range of five- and six-speed manual and automatic transmissions, depending on the market.

Interestingly, despite being more tarmac-centric, the new model will also include DBC, Kia-speak for Down-hill Brake Control, technology we know as hill-descent control. When activated, the hardware will limit vehicle speeds to a 5 mph crawl on steep descents. Conversely, the vehicle also has an anti-rollback measure for uphill starts called HAC, Hill-start Assist Control.

The company expects its new Sorento to "significantly increase [Kia's] share of the utility vehicle market," setting an ambitious global sales target for itself of 140,000 units from 2010 (the outgoing model sold 900,000 worldwide over seven years). It is not clear, however, if the CUV will be simultaneously be entering new markets in order to reach that goal. We'll keep our eyes out for more images and info, but in the meantime, click on the jump to read more in the official press release, and check out the high-res gallery below.




PRESS RELEASE

All-new Kia Sorento CUV makes world debut

Futuristic styling and new technologies make a 'stand-out' CUV

The original Kia Sorento was a 'landmark' vehicle which took the Korean brand into a whole new section of the automotive market all around the world. Introduced in 2002, it marked a huge step for Kia, challenging many established brands and starting the process of changing public perception of Kia as a 'maker of small cars.'

Sorento earned widespread media and public acclaim for its innovative styling, durability, off-road abilities and value-for-money. Over the next seven years, it attracted thousands of customers who had not previously considered buying a Kia, and achieved global sales of almost 900,000 units. It also paved the way for the successful introduction of the smaller Kia Sportage.

At its launch, the original Kia Sorento injected fresh visual excitement into the CUV segment with its 'stand-out' looks. Now, under the direction of Kia's Chief Design Officer (CDO), Peter Schreyer, the Kia design team aimed to deliver futuristic styling with a bold sense of power and dynamism, to once again differentiate Kia's larger CUV from potential rivals by incorporating Kia's new design DNA.

During development of the new Sorento, Kia engineers ditched the old body-on-frame structure and designed an all-new unitary (monocoque) bodyshell with room for up to seven occupants. Building on those new foundations, they concentrated on eight key areas – class-leading performance, increased fuel economy, reduced emissions, improved on-road handling, more fun-to-drive responsiveness, greater cabin space and comfort, enhanced overall safety and the introduction of new technologies.

"With the new Sorento, we have created an all-new, seven-seater CUV that will soon be recognized as an 'exciting all-rounder' with a much broader customer appeal," commented Hyoung-Keun Lee, Senior Executive Vice President & COO of the International Business Division. "Despite the current economic uncertainties, we are confident that New Sorento will significantly increase Kia's share of the utility vehicle market, achieving annual global sales of 140,000 units from 2010."

The new, longer bodyshell created for new Sorento, with its repositioned A-pillars and dashboard (moved forwards) and extended tailgate (moved rearwards), ensures that the cabin is much more spacious than the current model. The real and perceived quality of the cabin is greatly enhanced and available high-tech features will include: keyless entry, engine start button, reversing safety camera, built-in sat-nav and panoramic glass sunroof.

As part of Kia's drive to expand market coverage with its latest CUV, the new Sorento will eventually be manufactured with a total of five engines – different engines being available in different regions around the world to best suit local requirements – with CO2 emissions from just 173 g/km.

Introducing a bold sense of power and dynamism

Longer and lower, the new Sorento brings sleek styling and a futuristic touch to the world of the urban CUV. With its longer front overhang, wedge profile, crisply defined greenhouse and accentuated wheelarch volumes, Kia's new CUV looks thoroughly modern and sporty. The 4.7-metre long new Sorento moves vehicle design in this segment up to a new level of sophistication.

"The dynamic design of new Sorento adopts simple, linear lines to create a powerful, yet polished appearance. Both sporty and striking, new Sorento represents a new breed of CUV," comments Peter Schreyer, CDO of Kia Motors Corporation.

Bold frontal styling incorporates Kia's new 'signature grille' that blends seamlessly into the new Sorento's four-light, black bezel wrap-around headlamps. The profile's rising upper belt-line and the dynamic bevel treatment beneath the greenhouse (echoing the new Cerato/Forte), plus the unique trapezoid C-Pillar adds tension and endows new Sorento with a unique appearance. Extending the rear window to the outer edges of the simply styled tailgate hints at the spacious cabin and the large tail lamps enhance the sporty appearance.

High-quality trim and high-tech features enhance interior

The new Sorento's interior styling echoes the sense of power and dynamism created by the exterior appearance. Kia is confident that existing Sorento owners and new customers will be equally impressed by the cabin's generous proportions, sweeping dashboard design, high-quality fit, discreet trim accents and the availability of numerous high-tech features.

The thick-rimmed three-spoke steering wheel is becoming a Kia trademark feature and through it the driver can view another element of Kia's developing design DNA – the 'three-cylinder' instrument cluster. Similar to the cluster fitted to the 2009 Kia Magentis (Optima), new Kia Soul and new Kia Cerato (Forte), the new Sorento's cluster has clear and precise graphics.

Depending on model, new Sorento will be equipped with a six, eight or 10-speaker audio system, with MP3 and iPod connectivity, plus built-in or external amplifier and a new sat-nav system with a 6.5-inch screen. Remote controls for the audio system are mounted on the steering wheel.

Versatile seating for seven and more cabin space for all

The longer bodyshell created for new Sorento ensures that the stretched cabin is much more spacious than the current model, with seating for up to seven people. Occupants in all three seat rows benefit from greater legroom, headroom and shoulder room. There is much more space for occupants seated in the third row – headroom is increased by 64 mm (to 906 mm) and legroom by 102 mm (to 795 mm). Luggage space in new Sorento is among the best-in-class as cargo capacity is increased by 15) of high-tensile strength steel compared to the previous model (40.0 less 'stored energy'. New Sorento will also be available in the Korean market with the four-cylinder 2.4-litre Theta II gasoline engine that delivers 175 ps and 225 Nm, as well as the new four-cylinder R2.2 diesel engine.

New diesels demonstrate world-class Kia engineering skills

The all-new 'R' family of turbo-diesel engines proves that Kia's engineering capabilities are indeed world-class. The R2.2-liter unit comfortably out-performs most four-cylinder and many V6 units from rival brands, while complying with Euro5 emissions standards thanks to its third-generation common-rail fuel system. The R2.2 generates a maximum of 197 ps and 435 Nm.

New six-speed gearboxes, plus choice of 2WD or 4WD systems

New Sorento buyers will be offered a wide choice of transmissions and drivetrains – depending on model. Five-speed and six-speed (manual and automatic) transmissions will be offered. Both the six-speed transmissions are new or upgraded.

Kia's all-new six-speed automatic transmission is a regular 'torque converter' automatic, but it incorporates a unique 'flat' torque converter (which allows the unit to be 54 mm shorter), has 62 fewer parts (than a five-speed unit), weighs 12 kilos less and boosts fuel economy by up to 12 faster), requiring fewer turns of the wheel lock-to-lock.

For maximum stopping power, all new Sorento models are equipped with an all-disc braking system. Either as standard or an option, ABS anti-lock and EBD brake force distribution systems are available.

Advanced 'active' and 'passive' safety systems

New Sorento presents buyers with a range of state-of-the-art safety systems and equipment as standard or as options – depending on market. Active safety technologies that buyers can specify include ESC, HAC, DBC, TPMS (Tire Pressure Monitoring System) and RPAS (Rear Parking Assist System), plus several systems to boost braking performance during extreme conditions.

Reversing is made even safer by a new Kia Reversing Safety Camera mounted on the tailgate. This camera is fitted with a 130 degree wide-angle lens and transmits images to a 3.5-inch LCD display panel set within the cabin's rear view mirror whenever reverse gear is selected.

Maximising protection with 'passive' safety technology

New Sorento's robust all-new bodyshell structure delivers increased impact resistance. Using a much higher percentage (70.4%) of high-tensile strength steel the new vehicle achieves excellent rigidity and strength. Particular attention was paid to the B-pillar areas, with a roll-over hoop incorporated into the B-pillars and much stronger (60 kg grade) steel is used in the side sills.

The new Sorento bodyshell is designed to achieve the top-score 5-Star rating in Europe's EuroNCAP and the USA's current official NHTSA crash tests, plus a 'Good' rating (again the top-score) in IIHS tests for both frontal and side impacts.


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    • 1 Second Ago
  • 16 Comments
      • 5 Years Ago
      front grill is ugly to me.
      • 5 Years Ago
      I still think the D-pillar is too thick, but Peter Schreyer certainly has Kia moving in the right direction.
      • 5 Years Ago
      It's about time the Sorento got updated
      • 5 Years Ago
      Slap me silly and call me a Honda.
      • 5 Years Ago
      HI DEAR MANEGMENT
      I am of your custumer´s and i will be so glad that you answer my question´s and exaplain a bout these:
      1) What ´s your specification and how about your resume ?
      2) Where is your location in your country ?
      3) what´s your work resume and how is your relation with other factorie´s?
      4) I apply to send me the catalog of these product´s ͵and please specify the grade of your product´s ( original or not ) and how about theire cost´s.
      A. Brake - lining
      B. Spark –plug
      C. Disk – whole
      D. Shock – absorber
      E. Filter – benzin
      F. Filter – air
      G. Filter - oil
      Please consider i want your product´s for there cars.
      • Hyundayi kia
      • Azara sorento
      • Tussun opuiros
      • Sonots optima
      • Santafeh mohwa
      • Kopeh korok sportich

      Thank you for you
      • 5 Years Ago
      that former audi designer is turning things around for Kia. good for them!
      • 5 Years Ago
      The grill looks like a bottle opener.
      • 5 Years Ago
      First it was the Soul, then the Forte, and now this new Sorento.

      Kia's got some great stylists working for it now. They have managed to make these three cars handsome, distinctive, and carry the same elemental design themes. And they're clean, fresh, and uncluttered.

      My goodness...is Kia beginning to develop a design language (dare I say heritage) of its own?! I guess only time will tell.

      To note, not even Honda and Toyota have done that yet. Nissan has, sorta.
      • 5 Years Ago
      Im impressed with that interior. Way to step up
        • 5 Years Ago
        Agreed...the interior brought to my mind a comparison with Benz or Audi, rather than the econo competition it actually has. Good work Kia!
      • 5 Years Ago
      Wow. That blows my mind! Truly amazing work, KIA!
      • 5 Years Ago
      I think it looks awesome. Though, like the Boreggo, I can't warm up to all that plastic around the bottom.
        • 5 Years Ago
        um ok... Some is a little butthurt.

        Oh. well your name...That's why...ok..
        • 5 Years Ago
        Like the volvo xc70, audi A4 allroad, that limited edition focus we saw yesterday, seat altea freetrack, and numerous others...

        It's the way allroaders are built today. And what it is with you guys and your aversion to 'plastics'. Everything has got to be 'metal' for some silly, irrational and 'emotional' reason.

        It's not the 1950's anymore, and there are numerous types of 'plastic'. I for one like the fact that it's lighter, cheaper to repair, cheaper to get spare parts, doesn't dent like metal, doesn't corrode and so forth.

        I've seen this sort of reply in youtube comments on Japanese cruisers as well: hopeless ranting in the form of "your plastic bike is going to melt, not like my harley"...
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