• Apr 1, 2009


Peter Horbury is returning to finish what he started. The charismatic British designer is shifting from leading Ford's American design efforts back to Volvo, the Swedish automaker at which he helped bring emotional surface language to the fore in the Nineties. Horbury leaves the Blue Oval having presided over the department's design efforts for much of its current portfolio (2010 Mustang, Fusion, Milan, 2009 Flex, etc.), along with numerous Lincolns, including the MKS, MZK, and MKT. Horbury's official title will be vice president, design, and he will be based in Gothenburg, Sweden. He replaces Steve Mattin, who left Volvo suddenly under mysterious conditions late last week.

Horbury's departure creates a leadership vacuum at Ford, a gap into which Moray Callum will fit as executive director for Ford Americas design. As a report to Horbury, Callum oversaw design on the 2010 Taurus, and he also led the teams that conceived the 2010 Mustang, Fusion, and Mercury Milan. Callum is perhaps better known for his work at Mazda, which included the 2003 Mazda 3, 2007 CX-7 and CX-9, along with a string of concept vehicles.

Both appointments are effective May 1. Full details in the press release after the jump.

PRESS RELEASE:

HORBURY TAPPED TO LEAD DESIGN AT VOLVO CARS; CALLUM WILL HEAD FORD AMERICAS DESIGN

* Peter Horbury will return to Volvo as vice president, Design, based in Gothenburg, Sweden.
* Moray Callum named executive director for Ford Americas design based in Dearborn.
* Both appointments are effective May 1

DEARBORN, Mich., April 1, 2009 – Ford Motor Company today announced key changes to bolster vehicle design leadership at both Volvo Cars and Ford's Americas operations.

Peter Horbury executive director, Ford Americas design, will return to Volvo as vice president, design, based in Gothenburg, Sweden. Horbury will replace Stephen Mattin, who has left Volvo to pursue other opportunities. Moray Callum, currently director of design for cars, Ford Americas, will replace Horbury as executive director, Ford Americas design in Dearborn. Both appointments are effective May 1.

"Peter has a deep knowledge of Volvo and understands how to use the power of design to define a brand," said J Mays, group vice president of design and chief creative officer, Ford Motor Company. "Peter was the creative force behind the new Lincoln design language and before that, some of the most successful Volvo designs. He is the right person to take Volvo design to new heights in the coming years."

Added Stephen Odell, president and CEO, Volvo Cars: "Peter is returning to Volvo at the perfect time to lead the design team in developing the next generation of Volvo products."

Mays said Callum's global background and successful track record at Ford in the Americas and Europe, as well as at Mazda, position him to lead Ford design in the Americas as the company moves into a new era of global products. In addition to lead responsibility for all Ford cars and trucks designed in North and South America studios, Callum also will guide the design of Lincoln and Mercury products.

"Moray's success both at Mazda and in North America provide him with the experience to lead the Americas design team in developing cars and trucks that will build on our design leadership in the American marketplace," Mays said.

Callum joined Ford's Ghia studio in Italy in 1988 after assignments at Chrysler and Peugeot-Citroen. There he contributed the Aston Martin Lagonda Vignale concept. Moving to Ford's Americas studio in 1995, Callum contributed to a broad range of Ford car and truck designs, including the 1998 Ford Super Duty pickup.

In 2001, Callum was appointed to lead Mazda's design organization globally. Highlights of his Mazda tenure included the design of the 2003 Mazda 3, 2005 Mazda MX-5, 2006 Mazda 5, 2007 CX-7 and CX-9, and the 2008 Mazda 6, plus a series of concept vehicles including the Washu, Ibuki, Kabura, and Senku. Since returning to Ford's Americas, Callum has overseen the design of the 2010 Ford Taurus. He also directed the teams that developed the 2010 Mustang, Fusion, and Mercury Milan designs.

After being appointed Volvo's design director in 1991, Horbury reshaped Volvo's design language starting with the Volvo ECC Concept introduced in 1992. The first production cars to reflect the new Volvo design language were the 1997 C70 and the 1998 S80. The subsequent S40, V40, S60, V70, XC90, C30, and second generation of C70 and S80 products incorporated and further evolved the new Volvo design theme under his leadership. In 2002, Horbury was appointed executive director responsible for the Jaguar, Land Rover, Volvo, and Aston Martin design studios. After moving to the Americas in early 2004, Peter developed a new design DNA for the Lincoln brand, initially expressed in the MKR Concept and further evolved in the MKT and Lincoln C Concept.

Horbury then led the Americas design team in applying the new design philosophy to most of the production Lincoln product range, including the 2009 Lincoln MKS, the 2010 Lincoln MKZ and the all-new 2010 Lincoln MKT. During his five years leading Ford's America's Design, Horbury led the design teams that developed the 2008 Ford Focus and Flex, the 2009 F-150, and the 2010 Mustang, Taurus, Fusion, and Mercury Milan, as well several future models still to come.

"I am excited about the potential to move Volvo to the next level of design leadership," Horbury said. "It's been a very exciting and productive five years here in America for me and the Americas design team. Moray and I worked together with J to build a leaner and more efficient design organization in North America with a very talented team. I'm confident that under Moray's leadership, that momentum will only grow."

# # #

Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.


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  • 23 Comments
      • 5 Years Ago
      horbury is just getting on the Volvo ship before it leaves the Ford docks to join tata or whatever chinese company decides to buy them.
      • 5 Years Ago
      Is it just me or is volvo in a bigg turn around, no wonder whhy this company is confused one minute its heading one way, then the other it changed its mined for wateva reason. Scene that the chinese cant afford to buy Volvo, Swedish interest has the best interest at this point. Volvo needs to get it together now. Establish a stern swedish managment like in the past. Get rid of O'dell and promote a Swedish native to CEO. Then Volvo needs to restruction its manurfacturing like in the past before the sale to Ford. Volvo needs to return its operations from outsourcing so much. For instance, in Skovde let all engine manurfacture return especially from the Ford plant in Wales. Then Koping needs to develop all manual gearboxes again like before. Finally, all pressing needs to return to Olofstrom for body panels and structure, and other brakes and stell parts to Folby. Volvo is a strong company that has the capacity to do alot, but I beleive miss managment and poor choices are to blame at this point in time. I'm a Volvo fan, but lately they've been falling apart at the seams. Well Audi is on point so, later to volvo if they dont shape up asap.
      • 5 Years Ago
      To volvfan88

      I agree! Volvo is a strong company but there have been some poor management decisions. Indeed, more work should be brought back in house. Good news then that the new Volvo designs 4 cylinder petrols and 4 cylinder diesels will be produced in Skovde. Further, 6 cylinder direct injection engines are on the way.

      Olofstrom is doing the pre-production and panel production for the new S60 and the XC60 even though both cars are made in Ghent. The S40, V50 and C30 panels are made in Tower Automation in Ghent.

      Steve Odell is actually a pretty good leader. He speaks of " a product led recovery and you not being able to simply save your way to profit" Admittedly, how much of the 7 car class leaded Driv-e project was completed before he arrived? Even so, the 7 Driv-e cars offer what the market needs at the moment.

      Volvo AB should step in and buy a stake of Volvo. Have you also heard the Swedish investment move is being led by Pehr Gyllenhammar and Hans Olsson? Two very good ex-volvo CEOs!

      Given the Chinese dont seem to have the money (apparantly) to see through a Volvo purchase, the Swedish investor route seems better.

      however, there are some benefits of being part of a larger company such as an upcoming Chinese brand set to expand along the same path as Hyundai.....more money for R&D etc.....
        • 5 Years Ago
        i heard about that swedish interest leaders, i think that would be extremely nice if volvo had the swedish major stake takeover, AB volvo with about 20 to 15 %, and Ford witha bit less. Volvo really deserves better than they are getting right about now.
        do you kno for sure if Volvo will continue to build the stright six engines, and if so will they be going back to Skovde engine plant. I hope they keep the five cylinder engine also. That has proven to be one of Volvo's best powertrain.
      • 5 Years Ago
      Is there such a thing as a 2003 Mazda 3? I thought the first production year was 2004?
      • 5 Years Ago
      This is truely superb news for Volvo. It is a shame Steve Mattin has decided to leave but Peter Horbury is a truely superb design director. His previous work has created elegant yet distinctive designs which also radiate Volvo's design cues.

      This is very exciting news for Volvo and good news following the negativity surrounding Ford's decision to sell. Ford has poached a lot of good engineering ideas from Volvo and whilst helpful in someways their leadership of Volvo hasnt been perfect. It hasnt been a two way street!

      Where does this leave Ford US design? Given Fords decision to mess up Volvo's product planning and engine product planning programmes with this constant on-off-on-off sale attitude, I really dont care about Ford! They have failed to invest long term in Volvo and commit.

      with the PAG dismantled Ford will be nothing compared to Toyota, Fiat and VW. Ford only makes high volume, non-premium cars. Their product portfolio is severely limited now compared to the reach that Toyota, VW and Fiat (lesser extent) have.

      Bye bye Ford.....
      • 5 Years Ago
      Horbury is a casuality of Ford's new global design plan. I've read somewhere (maybe here) that Horbury was none to pleased with Mullaly's plan to incorperate more of the kinetic design from Europe. So this move paves the way for the all new Fusion (2011-2012) to look just like the new Mondeo. Horbury was also left out of the Fiesta design as well which is the best looking small car there is.

      I think it's a good move for Ford. It eliminates Horbury's political clout in Dearborn as Ford moves to their global desgin theme. Less drama is always good.
        • 5 Years Ago
        Since Ford has already said it's global language with be neither "bold american" nor "kinetic" but an evolution of both, your assertion holds no water. It will be a global language. As for Volvo, he led them before and once Mattin left it was logical for him to lead them again. There didn't have to be drama about it, it was a natural choice.
        • 5 Years Ago
        I fully understand it is a mix of both with subtle design changes from market to market. My assertion holds plenty of water because Horbury was never consulted in that descion and was miffed because of it. He had considerable clout with some in Dearborn but when Mullaly came in that went out the window. All that stems from Mullaly seeing the Mondeo in 007: Casino Royale and wanted to know why the U.S. didn't have that car or a car styled like that. Horbury was also not pleased with the fact that he was not consulted for the Kuga which is will be built in Louisville KY in a couple years.

        I know this because a close friend from high school works as a clay modeler for Ford and told me so. He also told me the new design language is far more kinetic than American Bold as well.
      • 5 Years Ago
      Say bye bye to the three bar grill...
        • 5 Years Ago
        I hope you are correct.
      • 5 Years Ago
      Damn! This pisses me off cause he was doing such a good job with the new Lincolns...
        • 5 Years Ago
        The new Lincolns are awful. The grill on the MKS is awful. Good riddance to the guy.
      • 5 Years Ago
      I loike the new Fusion, and Mustang his Lincoln designs are arguable, the MKS and MKX good, however I'm mixed about the MKZ and MKT...but I'm sure he'll be able to make wave over at Volvo.
      • 5 Years Ago
      Hey!

      Where's J Mays in all of this?
      • 5 Years Ago
      "Horbury leaves the Blue Oval having presided over the department's design efforts for much of its current portfolio (2010 Mustang, Fusion, Milan, 2009 Flex, etc.), along with numerous Lincolns, including the MKS, MZK, and MKT."

      Good riddance.
      • 5 Years Ago
      Moray Callum's the guy that pissed off his brother by using the Jag E-Type grill on the early 2000s Taurus before Ian Callum had a chance to use it on the XK. Funny stuff....
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