VIDEO: TAG Heuer pits Lewis Hamilton against Steve McQueen
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Pass by the local schoolyard and you're likely to hear a couple of kids arguing over which superhero would win in a fight, but continue down the street to the corner pub and the debate won't sound much different: Could __XX__ modern athlete beat ___XX___ legend. Of course, for both child and adult, the debate is entirely pointless, but imagination knows no bound... and modern technology can at least heighten the fantasy.
In this case, watchmaker TAG Heuer has taken two of its most famous brand ambassadors, the late, great Steve McQueen and reigning F1 world champion Lewis Hamilton, and put them together on screen in a fictitious face-off around Le Mans. The race results haven't yet been determined - there's a contest you can enter at the link below for a chance to win a new Monaco Gulf Chrono Limited Edition, one of Hamiltion's F1 helmets, or a chance to participate in an "F1 driving day." But even if you're not interested in the contest, you can watch the Robbie Williams-esque video after the jump for a good minute-forty's worth of entertainment.
[Source: TAG Heuer]
Reader Comments (Page 1 of 2)
lester 3:20PM (3/31/2009)
I think I'm going to be sick
.
What's next for this clown, Time's Magazine Man of the Year or comparing himself to the late, great Ayrton Senna?! Oh wait... that already has been done in his biography.
Kubica #1.
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Nick 3:31PM (3/31/2009)
lol, Kubica? I can understand being sick with Hamilton's never-ending press and comparisons to legends, but to then go on and proclaim "Kubica #1"...At least take someone like Vettel who has the raw talent and drive, not to mention a speck of personality.
lester 3:34PM (3/31/2009)
Damn straight, Nick. Vettel is a youngin' noob and needs to learn how to let others pass when they are being OWNED. Simple.
Oh wait, wasn't Vettel fined for this little indecent just this weekend?
stamour28 3:54PM (3/31/2009)
hamilton is way overstated...see now with real cars...
Amr 5:29PM (3/31/2009)
Vettel was fined for continuing to drive his wrecked car. NOT for the collision. He was penalized for the collision, and probably spanked by his manager, but not fined.
exkart 2:25AM (4/01/2009)
Sorry guys but you gotta face the fact that Hamilton is a good driver. Heck he went from 18th place all the way up to 4th (then Timo got penalized and he was pushed to 3rd). That's some driving. All the passes were smooth and legit, unfortunately Vettel disappointed me. But We'll all see come this weekend.
LimeDaiquiri 3:33PM (3/31/2009)
He has a funny hairline.
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lester 3:36PM (3/31/2009)
You knows it.
This photo says it all.
A face and hairline only a mother could love.
http://republika.pl/blog_qh_790386/1540828/tr/kubica_w_sauber_bmw.jpg
Kitko 3:35PM (3/31/2009)
Modern primadona vs macho icon of the yesteryear. Mme Tussauds' wax vs Technicolor shades ... hmmm.....
I put $5 on McQueen, who was rather competent racing driver (http://en.wikipedia.org/wiki/Steve_McQueen)
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Marc 3:40PM (3/31/2009)
They spend all this money and skimp on the voice talent. You would think they could 1) find somebody who sounds more like McQueen, and 2) do a better job making his mouth sync up. If you're going to re-animate McQueen's corpse, might as well make it look good.
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Ryan 4:16PM (3/31/2009)
I agree. Ford's Superbowl ad with scenes from Bullitt was flawless and was a great tribute to McQueen. This comes off looking like a kung fu movie where the lips and sound doesn't sync.
Steve 3:52PM (3/31/2009)
It's my birthday today Autoblog, and this is what you show me?
What a disgrace to Steve McQueen. Hell, the ford commercials were done WAY better then this monstrosity. And someone tell me why Hamilton is in a LE-MANS based short, driving his F1 CAR around the track!
This makes my head hurt, and it's disgraceful, and horrible, and it's my birthday, and you guys made my head hurt. Thanks alot.
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2millers2 3:54PM (3/31/2009)
That's disgusting. Like Hamilton is in the same league as McQueen...
One thing is certain, they lost any chance of selling me a Heuer. You start playing politcally correct with customers in the Porsche/Rolex crowd and they leave you forever.
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JayP 3:59PM (3/31/2009)
McQueen is the king of cool.
Hamilton is sewn to his dad.
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BLS 3:58PM (3/31/2009)
I think the 917 would be faster at LeMans than an F1 car. The 917 topped off at 240 and the F1 is 220 or less.
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Slizzo 4:33PM (3/31/2009)
Not a question of top speed, but of average speed. As good as Steve was, I can't see a 40 year old LeMans car being able to keep up with a modern day Formula 1 car on any track. The Formula 1 car just has too much grip, cornering ability, braking, and too little weight to allow a Porsche 917 compete.
Unless I'm missing something here...
IOMTT 6:06PM (3/31/2009)
The 917 was faster than an F1 car of it's era at places like Spa. I can tell you a modern F1 car could not deal with a 917/30 in a straight line. 0-100 less than 3 seconds and has reached a trap speed of 257 mph on a lap at the Paul Ricard circuit.
MikeInNC 4:01PM (3/31/2009)
Le Mans. Greatest racing movie ever.
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TORONTO 4:02PM (3/31/2009)
+1 on the sick of Hamilton circus.
Let's be honest... he is a great driver... but definitely not in this same classification.
Come on Shumi... come back.... put him in his place!
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amgordo 3:44PM (4/01/2009)
Kool add both guys are kool car guys & thats all that matters cept there are alot of f'n haters on this site. If God came back & declared peace for all there will always be an ahole that will bitch about it that's life. Lewis is a great driver, the drive in Aussie says it all & Steve was a great actor nuff said bitches
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