• Mar 31, 2009
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Pass by the local schoolyard and you're likely to hear a couple of kids arguing over which superhero would win in a fight, but continue down the street to the corner pub and the debate won't sound much different: Could __XX__ modern athlete beat ___XX___ legend. Of course, for both child and adult, the debate is entirely pointless, but imagination knows no bound... and modern technology can at least heighten the fantasy.

In this case, watchmaker TAG Heuer has taken two of its most famous brand ambassadors, the late, great Steve McQueen and reigning F1 world champion Lewis Hamilton, and put them together on screen in a fictitious face-off around Le Mans. The race results haven't yet been determined - there's a contest you can enter at the link below for a chance to win a new Monaco Gulf Chrono Limited Edition, one of Hamiltion's F1 helmets, or a chance to participate in an "F1 driving day." But even if you're not interested in the contest, you can watch the Robbie Williams-esque video after the jump for a good minute-forty's worth of entertainment.

[Source: TAG Heuer]


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    • 1 Second Ago
  • 16 Comments
      • 5 Years Ago
      Le Mans. Greatest racing movie ever.
      • 5 Years Ago
      I think I'm going to be sick
      .
      What's next for this clown, Time's Magazine Man of the Year or comparing himself to the late, great Ayrton Senna?! Oh wait... that already has been done in his biography.

      Kubica #1.
        • 5 Years Ago
        Vettel was fined for continuing to drive his wrecked car. NOT for the collision. He was penalized for the collision, and probably spanked by his manager, but not fined.
        • 5 Years Ago
        Sorry guys but you gotta face the fact that Hamilton is a good driver. Heck he went from 18th place all the way up to 4th (then Timo got penalized and he was pushed to 3rd). That's some driving. All the passes were smooth and legit, unfortunately Vettel disappointed me. But We'll all see come this weekend.
        • 5 Years Ago
        lol, Kubica? I can understand being sick with Hamilton's never-ending press and comparisons to legends, but to then go on and proclaim "Kubica #1"...At least take someone like Vettel who has the raw talent and drive, not to mention a speck of personality.
        • 5 Years Ago
        hamilton is way overstated...see now with real cars...
        • 5 Years Ago
        Damn straight, Nick. Vettel is a youngin' noob and needs to learn how to let others pass when they are being OWNED. Simple.

        Oh wait, wasn't Vettel fined for this little indecent just this weekend?
      • 5 Years Ago
      They spend all this money and skimp on the voice talent. You would think they could 1) find somebody who sounds more like McQueen, and 2) do a better job making his mouth sync up. If you're going to re-animate McQueen's corpse, might as well make it look good.
        • 5 Years Ago
        I agree. Ford's Superbowl ad with scenes from Bullitt was flawless and was a great tribute to McQueen. This comes off looking like a kung fu movie where the lips and sound doesn't sync.
      • 5 Years Ago
      That's disgusting. Like Hamilton is in the same league as McQueen...

      One thing is certain, they lost any chance of selling me a Heuer. You start playing politcally correct with customers in the Porsche/Rolex crowd and they leave you forever.
      • 5 Years Ago
      I agree with the author's opinion!Though the watch is replica, the quality also cann't neglet.And the replica goods are benefit for most of us.
      http://www.buyreplicawatches.net/breitling-c-10.html
      • 5 Years Ago
      Kool add both guys are kool car guys & thats all that matters cept there are alot of f'n haters on this site. If God came back & declared peace for all there will always be an ahole that will bitch about it that's life. Lewis is a great driver, the drive in Aussie says it all & Steve was a great actor nuff said bitches
      Lawrence Phoenix
      • 5 Years Ago
      YOU'RE ALL 6 YEAR-OLD'S AND NEED TO EAT YOUR CARROTS...MCQUEEN WAS NEVER CONSIDERED MORE THAN A TALENTED AMATURE AND AS I RECALL THE ONLY PRO RACE HE WAS EVER IN WAS SEBRING 1970 AND HE WAS 2 SECONDS A LAP SLOWER THAN HIS CO-DRIVER PETER REVSON,....A PRO DRIVER..
      • 5 Years Ago
      McQueen all the way!

      The McLaren/Mercedes will explode after 6 hours... it will be ahead by 2 or 3 laps or more when it happens... but it will explode before the end of the race... while the Gulf car will just keep going for another 18 hours.
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