• Mar 31, 2009
Volkswagen Golf VI – Click above for high-res image gallery

Anyone itching to bring home a brand new Volkswagen Rabbit had better act fast. As expected, VeeDub has just confirmed that 2009 will be the last year that the American version of the automaker's popular hatchback will be called the Rabbit. The renamed 2010 Golf will be shown at next month's New York Auto Show in production form with an expected sale date here in the States sometime this fall.

Says Mark Barnes, COO, Volkswagen of America, "The Golf is an iconic nameplate for the Volkswagen Brand and it is known throughout the world. The Golf is Volkswagen's best selling global nameplate with more than 26 million units sold in over 120 countries. Making the change back to Golf is an important step in realigning with our global heritage."

We couldn't agree more, which is why we were all left scratching our heads back in 2006 when the German automaker chose to reintroduce the Rabbit name in America for the fifth-gen Golf in the first place. Oh well, that was a mistake that the automaker can easily rectify. Read the official press release after the break.



[Source: Volkswagen]

PRESS RELEASE:

VOLKSWAGEN ANNOUNCES RETURN OF GOLF NAMEPLATE FOR U.S. MARKET

HERNDON, VA - Volkswagen of America, Inc. welcomes back the Golf nameplate with the arrival of the sixth generation Golf.

"The Golf is an iconic nameplate for the Volkswagen Brand and it is known throughout the world," said Mark Barnes, COO, Volkswagen of America, Inc. "The Golf is Volkswagen's best selling global nameplate with more than 26 million units sold in over 120 countries."

"Making the change back to Golf is an important step in realigning with our global heritage" Barnes added.

The new Golf had its world unveil at the Geneva Motor Show in February. The sixth generation Golf has been significantly redesigned and demonstrates Volkswagen's product strategy to refine the brand in all model lines. The Golf will have its U.S. debut at the 2009 New York International Auto Show. The Golf will go on sale in the fall of 2009.

Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Eos, Passat, Passat wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.


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  • 30 Comments
      • 5 Years Ago
      they should make the Rabbit a trim level on the Golf!
      • 5 Years Ago
      Though I personally prefer the name "Rabbit" ("Golf"? It's a game, not a car), I don't really like VW's indecisiveness with this name (over the car's entire history, not just at this instance). Anyway, I though this was confirmed a while ago.
        • 5 Years Ago
        "Golf" makes more sense when you realize it's supposed to be German, not English.

        It's named after the gulfstream, which is "Golfstrum" in German.
      • 5 Years Ago
      it was retarded of them to change the name back to rabbit anyway. At least make a cheap car called the rabbit and still have the gold VW.
      • 5 Years Ago
      Maybe they should focus on evolving the design a bit more? It's looked the same since the mid-90s. You see tons of small cars here in Toronto but they are mostly 3s and Civics. I
        • 5 Years Ago
        No thanks, VW is one of the few companies that do a good job styling their small cars in my opinion. Don't change a thing.
        • 5 Years Ago
        P.S: Have you even seen the new Mazda 3? It's hideous!
      • 5 Years Ago
      *imagines riding a Rabbit to work*

      LOOOOOOL
      • 5 Years Ago
      Quick... head down to your local dealer and buy your Rabbit emblem now to put on your future Golf
      • 5 Years Ago
      Good. Though they've diluted it recently (Routan, Toureg, Tiguan) I always thought it was a rare bit of poetry in the auto world, that VW chose to name cars after different kinds of winds (Scirocco, Passat, Bora, Jetta). To me the Golf restores that tiny nugget of interest in these machines.
      • 5 Years Ago
      @ BMAN
      The Jetta was a completely different architecture invented for the North American market. http://en.wikipedia.org/wiki/Volkswagen_Jetta . The sales numbers of that name brand apparently satisfied the bean counters or they would have gone for another name again.
      • 5 Years Ago
      A mysterious little factoid lost in the eagerness of some to change the name back from Rabbit to Golf -- the same car, I believe from looking at sales figures, sold twice as many in recent years as a Rabbit as it did as a Golf.

      When the new Golf is introduced in the States with a $20K price-tag, those same people loving the change may be hopping mad it's not a Rabbit.

      Over the last 10 years I've known several people who owned Golfs and no one liked the name - thought it was just another quirky VW name meant for somewhere else. In actuality it's the name of a wind - Gulf.
      • 5 Years Ago
      Wow, I never knew they had changed it back to "Rabbit".
      • 5 Years Ago
      Thank Jebus!!!!
      • 5 Years Ago
      Wabbit would be a good name. :)
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