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Click above to view video after the jump

As enthusiasts, we sometimes make the mistake of referring to Honda as a car company. Honda started out as a motorcycle manufacturer, and now makes everything from generators to IRL engines to robots. The Japanese automaker has produced a series of short films to give the rest of the world a better idea of what it's all about. There are three videos so far, and the latest of these short documentary-style productions is about Honda's unique view of failure. The video, titled "Failure: The Secret to Success," provides insight into the thought process of company founder Soichiro Honda, and how he viewed failure as a means to winning. It also shows how much Honda, a successful car company by all accounts, has failed in the past and what it's learned from those missteps. Have you ever seen an orange 1996 Civic? Neither have we, and you'll know why when you watch the video after the jump.

The short film includes appearances by racing team chiefs, designers, engineers, and the one and only Danica Patrick. The video is just over eight minutes long, and it's available to view after the jump. It's worth your time whether you love the big H or not.

[Source: Honda]



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  • 35 Comments
      • 6 Years Ago
      so i'm assumign the entire acura power plenum lineup will be on there soon.
      • 6 Years Ago
      You never learn anything from winning. I'm in a couple sim racing leagues and I won a lot of races and got really smug. Then a guy who'd been away from the league for about a year came back and the very first race, he just blew my doors off -- I didn't get beaten, I got humiliated. But from studying the replay, I saw what he'd done and made similar changes to my own setup. I was a second and a half faster than what I thought had been a really quick setup before.

      We have our next race this coming Sunday and I'll be ready this time...
      • 6 Years Ago
      Its sad to see Diego3366 not know his two-wheelers. Virtually all bikes sold in India have cat-cons, some even have fuel injection. And India has one of the most stringent two-wheeler emission norms in the world, some norms are stricter than even European and American norms. So much for your third world rant...
      • 6 Years Ago
      "provides insight into the thought process of company founder Soichiro Honda, and how he viewed failure as a means to winning."

      I bet they are just kicking themselves after the Brawn GP one-two.
      • 6 Years Ago
      I saw this earlier from an ad when I was trying to watch The Office online. Really well put together, and Danica Patrick isn't bad looking either.
      • 6 Years Ago
      Oh, so THAT'S how they won the 2008 F1 Championship!

      Oh, wait...
      • 6 Years Ago
      And that is how you do a flash based video streaming solution!
      • 6 Years Ago
      Excellent video. Way to go Honda.
      • 6 Years Ago
      I to watch yesterday automobile race. I been realy cool. Hight speed, more energy, after tv program about automobile race I find video from this race on http://rapid4me.com . And then I want feel adrenalin I to watch it.
      • 6 Years Ago
      well there must be a lot of success in Honda's future right now... because their current lineup of cars is full of FAIL
      KLR
      • 6 Years Ago
      So why is it that the market lets Honda get away with failures and not the US companies? Is Honda better at covering them up or do they test so much they weed out almost all failures before going to market? Or is it just because they've never been top dog so no one is gunning for them?
        • 6 Years Ago
        @KLR
        Umm, Honda its more flexible and adaptive, I think.
        • 6 Years Ago
        @KLR
        I think it's because they learn from their mistakes. If you keep failing and it's obvious to everyone why you fail, then your reputation takes a dump. Honda isn't saying it makes mistakes. It's saying that the most important thing is to learn from them.
        • 6 Years Ago
        @KLR
        Honda has never been top dog?

        Except from 1990-1992, when the Accord was the #1 selling car in the U.S.
        And in 2008, when they were the only company with two of the five bestselling cars in the U.S.
        And today, when they are the world's largest engine maker.
        And the second largest Japanese carmaker, and the 4th largest car company in the U.S. (ahead of Chrysler).

        This success is clearly because the market lets Honda get away with mistakes. Either that, or Honda makes some pretty good cars that people like.
        • 6 Years Ago
        @KLR
        Not asking for a huge bailout kinda helps, since they are not using the US Taxpayers' money, they could care less.
        • 6 Years Ago
        @KLR
        err...because Honda actually learned from their mistakes? On a timely basis? Rather than 20 years later?
      • 6 Years Ago
      Knowing why u have failed it's more useful then wining 3 times in a row.
        • 6 Years Ago
        NSX did!
        • 6 Years Ago
        Well said. And it's also very important to know which cars actually work in orange. (not many)
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