Tools Down: IKEA not building cars, Leko a car-sharing service in France
Last week, rumors regarding an upcoming eco-friendly small car from IKEA hit the internet in full force. Sounds pretty crazy, no? As it turns out, the truth is much less interesting than we had hoped. It seems the viral ad campaign that we saw last week for the IKEA Leko is announcing nothing more than a new car-sharing service in France that's set for a proper introduction on Tuesday. A similar program is already available at IKEA locations in Austria.
According to Isabelle Cremoux-Mirgalet, a spokesperson for the Swedish furniture maker, a total of 26 IKEA locations in France will take part in the venture, which was created in conjunction with France's ride-sharing Web site Covoiturage.fr. So far, there's no indication that the service will be launched in any other markets, but it sure would make it easier to haul the company's flat-packable wares home, right?
[Source: New York Times via Jalopnik]
Reader Comments (Page 1 of 1)
why not the LS2LS7? 5:06PM (3/30/2009)
zipcar is doomed.
I'm glad car sharing is on the rise. But the initial small-time leaders in the marketplace will be crushed by the entry of the likes of Hertz and Ikea.
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thomas 5:06PM (3/30/2009)
crap. what am i gonna do with all these hex-wrenches?!?!?
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Erick 5:28PM (3/30/2009)
Doesn't the Ikea store in Brooklyn, New York, USA have a zipcar station there already?
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Bill E 5:28PM (3/30/2009)
Wow, I would have loved to have seen the first car that could be assembled without one bolt or screw.
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superman211 9:02PM (3/30/2009)
Yeah but when you need to replace/fix it....
black 6:15PM (3/30/2009)
IKEA should buy Saab. This is a nice alternative though...
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LoneWolf 7:12PM (3/30/2009)
Good idea! :D
Andrew 7:33PM (3/30/2009)
Ingvar Kamprad drives an old Volvo. He lives in Switzerland now. I hear he´s planning on giving away his fortune to charity. The man is old.
rkelcz 10:01PM (3/30/2009)
damn my bet was on car shaped bed...
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