The voice of Lexus is now the voice of Mitsubishi
Even though he had a long television acting career, you probably don't remember James Sloyan – but you know his voice – perhaps better than you'd like. Sloyan has been the narrator for every Lexus commercial since the brand's 1989 launch. Imagine the slogan "The Relentless Pursuit of Perfection," and your mind will probably be a-tumble with images from any of those high-production-value commercials broadcast over the last 20 years. But Sloyan is with Toyota's luxury brand no more, having been replaced by James Remar, another actor you've seen everywhere but probably don't know by name. Sloyan has moved on to Mitsubishi, and you can hear his voice right now on radio ads in some markets. So listen out for "One lean, mean MIVEC machine" when he's talking about the Outlander, and try not to think of sparse piano compositions and champagne glass pyramids.
[Source: Ad Age]
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Reader Comments (Page 1 of 2)
Craig 8:07AM (3/30/2009)
Hah! I thought that sounded like Dexter's dad.
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AntBee 8:33AM (3/30/2009)
I know who James Remar is. He's one of the Warriors! He's also one hot piece!
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superman211 11:57AM (3/30/2009)
Um, no.
(eyes turn down in shame)
yacoub 8:43AM (3/30/2009)
what the heck is "listen out for"? Try "listen for".
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Lemmiwinks 9:30AM (3/30/2009)
That was me who ran over your puppy this morning. Sorry.
Mark R 9:13AM (3/30/2009)
Thank you for posting this. I thought I was going crazy this past weekend. I was listening to a Lexus radio commercial (at least what I thought was a Lexus commercial) when the narrator said Mitsubishi. I started doubting myself thinking I had mis-heard the tag line.
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Aron Trimble 9:55AM (3/30/2009)
I had this exact same experience just a few days ago and it was truly mind boggling!
Ben 10:51AM (3/30/2009)
I thought that Mitsubishi had got someone who sounded like him. I was so confused when I heard it. I'm still confused though, why would Lexus drop him? That voice and Lexus go hand in hand. It's just going to be weird now. They also should have put some sort of noncompete clause in his contracts because for him to immediately jump to a different manufacturer, is kind of weird.
dukeisduke 9:57AM (3/30/2009)
Wow, what a change, going from one of the top luxury brands, to the builder of the worst bottom-feeders, Mitsubishi.
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abcd 12:27PM (3/30/2009)
dukeisduke:
"Wow, what a change, going from one of the top luxury brands, to the builder of the worst bottom-feeders, Mitsubishi."
Are you referring to Mitsubishi Lancer Evo, or maybe to past Galant VR-4, or to Mitsubishi's torque vectoring AWD, or maybe S-AWC that integrates ABS, AYC, ASC, ACD, or maybe to Mitsubishi's WRC and DAKAR wins, or maybe to other their technological achievements like GDI, silent shaft, MDAS. Lancer Evo is easily more technologically advanced than Lexus IS-F.
larry a 12:40PM (3/30/2009)
All that stuff is great but their cars are still pretty crappy lol, and this is coming from someone who loves the Evo
abcd 5:15PM (3/30/2009)
larry a:
What do you mean by crappy, they have all that great stuff, reliability, safety.
Pajero and Outlander (these two in Europe) are good cars.
Of course the current Galant isn't good car, but who cares about mid-size sedan, they are all boring and unattractive.
The only thing that Mitsubishi actually hasn't is good marketing, like Toyota's or Hyundai's. Marketing is the most important factor influencing image of the brand in US.
NissanSpecV 10:11AM (3/30/2009)
Yep James Remar played Ajax in The Warriors and Albert Ganz in 48 Hours. They have Sloyan's portrayal as Admiral Jarok from the TNG episode The Defector pictured.
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Dan 10:24AM (3/30/2009)
So which one is the Romulan?
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Tourian 10:16AM (3/31/2009)
Sloyan was the Romulan.
Remar was in 2Fast2Furious.
Smegley 10:44AM (3/30/2009)
Why jump from Lexus to Mitsu? Does he think Mitsu is an up and coming growth brand?
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Shotgunner 11:04AM (3/30/2009)
Why does anyone make any kind of career change? I'm sure Mitsubishi just offered him more. And for their investment, they get the voice of Lexus to convince people that Mitsus are quality cars. I think it would have been smart of Lexus to spend the extra dough to keep Sloyan, but Remar has a good classy voice too, and they don't need any help with their image anymore.
sp 10:53AM (3/30/2009)
James Remar is hardly not known actor... he was in freaking Warriors... Warriors... come to play.......
I am not even 30 and still remember that cult movie...
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CBXweb 12:14PM (3/30/2009)
lol, it sounds like he is so bitter. When I heard him say "Lexus? No." my brain exploded in my car, and a orange goo poured out my mouth.
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Tourian 10:17AM (3/31/2009)
Its called money.
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