- Mar 30, 2009
REPORT: Updated Land Rover Range Rover headed to Big Apple, more LRX details emerge
Given its importance to the brand, word that an updated Range Rover is expected at next week's New York Auto Show is big news. Spy shots of the new Rover indicate that exterior changes won't be terribly dramatic for the model that was launched way back in 2002, but there should be big news under the hood, where we expect Jaguar's 5.0-liter all-aluminum V8 engine to take up residence.
Given how well the Range Rover name resonates with 4x4 buyers, it's not surprising to hear that the British company may badge its upcoming production version of the LRX concept (which debuted at the 2008 Detroit Auto Show) as a Range Rover. Like the concept upon which it's based, the new model will be a coupe-like take on the automaker's well-defined SUV theme. However, given the frequency with which consumers already often interchange "Land Rover" (the brand) and "Range Rover" (the model) – not to mention "Range Rover Sport" (the model) – this arrangement sounds potentially confusing. Further, given the LRX's more road-oriented mission, one has to wonder if branding the LRX as a "Range Rover" will serve to dilut the range-topping vehicle's hard-earned off-road equity...
[Source: Automotive News - sub. req'd | Image: Auto Express]