REPORT: Hummer's fate to be decided by Tuesday in a few weeks
General Motors has been trying to unload its Hummer division for nearly a year now. Despite assertions late last year indicating that it hoped to have the troubled brand off its books for good before 2009 rolled around, we are now nearing the end of the first quarter of '09 and Hummer is still wholly owned by GM.
According to a new report by the Associated Press, tomorrow is the day that we'll finally find out what the future holds for Hummer and its 160 or so dealers across the United States. We've heard all along that there are multiple parties interested in the brand, and that's apparently still the case.
A GM spokesperson has said that companies from "all different parts of the world" are in the mix to purchase Hummer and the automaker is "cautiously optimistic" that a sale will be made. If a decision to sell Hummer isn't made by tomorrow, it sounds like the brand will likely be abandoned to die a quiet death. Thanks for the tip, Avinash!
UPDATE: Automotive News is reporting that the decision has been postponed "a few weeks" to assess bidders for the brand and possibly complete a sale.
[Source: The Associated Press (via Google)]
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Reader Comments (Page 1 of 2)
Alex 5:38PM (3/30/2009)
If they keep Hummer I would be shocked
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Rob 5:55PM (3/30/2009)
DIEEEE!!!!!!!!!!!!!!
Seriously though. Kill the brand. Kill all the soccer mom mobiles. Bring back the H1, in very very limited quantities for people who actually drive off the road on a regular basis. The H1 was badass. The others were suburban poser mobiles for business majors, accountants, and gangsters. Laaammmmeeee.
superman211 8:30PM (3/30/2009)
There are probably enough unsold Hummers in GM lots (and a good amount of bank repo's) to satisfy the few vulgar individuals who might have an appetite for such vehicles.
laserbeams 6:15AM (3/31/2009)
I would be shocked too. The brand is almost worthless and stigmatized, but the 'IP' may not be. I think they could keep what's actually worth something by tossing most of it, turning the H1Alpha into a GMC, building it at a low volume and premium price point for people who actually need (and can pay for) something like that. Maybe hybridize it like some of the commenters below stated.
Taglane 5:46PM (3/30/2009)
"Hummer's death will be final on Tuesday".
Now change the title.
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Tkf 5:53PM (3/30/2009)
Well that's too bad.
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hypermiler 5:52PM (3/30/2009)
Hummer is dead, GM would already have announced a buyer if they already found one.
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Diego3336 5:56PM (3/30/2009)
Hummer is the scapegoat of the two major concerns of the past-years: Global warming and GM crisis. But the today's Hummer H3 is so 'inoffensive' than the so-loved Honda Ridgeline, Toyota Tacoma and others 'greener' light trucks and CUVs from japanese brands. Talking about japanese brands, H3 is basically an Isuzu, so the anti-motown people may start thinking about new speech against Hummer and american cars.
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Rev 6:54PM (3/30/2009)
Yeah, cuz gods know Izuzu are great cars. Great point, let Hummer live!
shipsbob 5:57PM (3/30/2009)
i wouldnt sell it or let it die, i personally believe hummer has a lot of potential. still, there are many that embrace the brand, and as hybrid/diesel engines would be fitted it can actually get a lot of attention back. a good product differentiation startegy is needed, the current one does not seem to work at all
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Assass1n 6:00PM (3/30/2009)
Killing HUMMER is such a knee-jerk reaction that doesn't have to be. The H2 does need to be killed, but the H3 is a great off-road vehicle that's not as bad as the anti-HUMMER cheerleaders claim (I should know- I own one). If they produced the HX concept form last year they would have a perfectly fine lineup.
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BoxerFanatic 6:10PM (3/30/2009)
Deaf ears.
You are speaking to deaf ears.
They are either going to sell it off at pennies on the dollar, and someone else is going to get a deal, and do what they want with it. (same with Saab, and who knows what will happen with the Saturn distribution channel, or Opel/Vauxhall.)
Or they'll kill it, and it will cost them, like Oldsmobile did.
But nobody making decisions now has any idea about cars. Most probably wouldn't know how to change a tire on a Hummer H3, let alone drive one.
P.V. 7:10PM (3/30/2009)
The H1 and H2 did more damage to the brand than the H3 could undo.
John 6:11PM (3/30/2009)
Even if GM decided to keep it I'm sure Obama and the circus clowns running congress would stick their nose into GM's business again and force them to discontinue production.
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superman211 8:35PM (3/30/2009)
LMAO they would.
"having these vehicle at the expense of the planet is inexcusable"
I can just hear that Kenyan saying stuff like that and idiots cheering him on.
So gross I could puke!
fixitfixitstop 1:08AM (3/31/2009)
superman211,
Your comments reek of bigotry, and it's not appreciated.
Greg Aryous 6:12PM (3/30/2009)
Hummer is SOLD for just pennys on the dollar as a last minute deal forced by the Gov't. There is still too much liability left with warrantees to allow it to die, plus a few jobs at dealerships.
You gotta think Ford is in a very enviable position with both GM and Chrysler headed for a govt-controlled bankruptcy just 30-60 days away...
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Timsvtgen1 6:30PM (3/30/2009)
Auctioneer- Ok, Next on the Block is HUMMER. Starting bid $.01
Anyone? Anyone? Anyone? Anyone? Anyone?
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Tikki 6:46PM (3/30/2009)
I wish they would have made it a hybrid and changed the mindset that all large vehicles must be gas hogs, Hummer is the perfect brand to do that with, its really sad because they were cool trucks.
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MajorGeek 6:55PM (3/30/2009)
Yawn, nothing to add that isn't already obvious or been said.
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