• Mar 28th 2009 at 5:03PM
  • 73
The BMW Z4 is all new for 2010, and the updated roadster will be ready for production later this spring. BMW gave the Z4 sleeker sheet metal, a folding hard top, and upgraded powertrains, but the biggest change could be to its price tag. Buyers looking for a new Z4 can expect to plunk down $46,575. That's a big jump from the base $36,700 of the 2008 Z4, which packed less power and less road presence. The 46 large is also exactly the same price as the Z4's nemesis; the Porsche Boxster. The 2010 model will net you a 258-horsepower inline six capable of hitting 60 mph in 5.8 seconds. The base Bimmer will also come standard with leatherette seating surfaces (upgrading to Kansas leather tacks on another $1,250).

The 306-horsepower, twin-turbo Z4 sDrive35i will cost a whole lot more, with a starting price of $52,475, including destination and handling. The 2008 Z4 M was a bit cheaper at $50,400 and carried more power, but the 2010 car's higher torque numbers make for an equally-quick droptop, as evidenced by its 5.1 second 0-60 time with the dual-clutch gear box.

Options abound for the Z4, and they're both expensive and confusing. Bundles include a Premium package at $3,900, or $2,800 when also ordering the $2,300 Sport package, which is $1,900 when also going premium. You can also get a performance 19-inch tire and wheel package for $1,200, but only if you purchase the sDrive35i and the Sport package. A seven-speed dual-clutch gearbox can be had on the 35i for $1,525. For complete pricing options, check out BMW's Z4 pricing sheet.



[Source: BMW Blog]


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    • 1 Second Ago
  • 73 Comments
      • 6 Years Ago
      bmw sure pulled that price tag out of their ass, didn't they.....

      these msrp's are such bullsht
      • 6 Years Ago
      Excellent. BMW:s should cost money.
      • 6 Years Ago
      No $46k car should come with vinyl seats. Sub-$20k cars are coming with real leather these days!
      • 6 Years Ago
      They cannot be serious...
        • 6 Years Ago
        But used, you have got to admit, these are a DEAL. I have seen M edition Z4s for 11k, making this a suitable alternative to TVR in the US.
        • 6 Years Ago
        11K?! where have you seen a Z4M for 11K, it must have had many many miles on it...?
        • 6 Years Ago
        My thoughts exactly.

        You can get alot more car for that kind of money somewhere else.
      • 6 Years Ago
      Isn't it a bit early for April fools?
      • 6 Years Ago
      Anyone who thinks that the Audi TT is built on the Golf platform knows Zero about cars. Z4 just another Clown Shoe from BMW.
        • 6 Years Ago
        Knowing about what platform a car is based on doesn't mean you know about cars either. A 10 year old kid can learn about BMW platform from an internet. On the other hand, someone can know a whole lot more about cars without knowing about platform.
      • 6 Years Ago
      Way overpriced for what it is...
      • 6 Years Ago
      As for the comments regarding leather or leatherette, I'll go a step further. In this price range, I should be offered a choice of seating surface materials. Here in Texas, it gets well over 100 degrees in the summer. The last thing I want is leather seats (or leatherette for that matter). And I really, really don't care for heated leather seats. Why can't I have a nice cloth, or Alcantara, or microsuede, or microfiber? Those are so much more comfortable than leather, and now-a-days, these synthetics are at least as durable. ...and no stigma of driving around with dead cow lining your interior. (just kidding about saving the cows, I love to eat 'em).

        • 6 Years Ago
        I ordered a pizza earlier and the delivery driver was driving a Z4!... Maybe they are tired of seeing BMW's with pizza hut logos on them.
      • 6 Years Ago
      I'd rather have a Lotus Elise if I'm going to spend that kind of money on an open car.

      A $10k price jump is ridiculous. It should at least get more standard equipment (besides the hardtop) at that price.

      This new Z4 is gorgeous - no question. But the price they're charging screams "arrogant".
        • 6 Years Ago
        The Z2 will be 10k less, The previous Z4 was not based on the 3 series and the 2010 Z4 is!
      • 6 Years Ago
      BMW has priced Z4 out of the competition.

      I would take a Corvette over a Z4 any day.
        • 6 Years Ago
        Yup, my thoughts exactly.
        I'm sure after you load up the z4 with extras, it's close to the same price for a vette vert.
        Besides the fact that the corvettes performance numbers crush the z4.
      • 6 Years Ago
      $46k for something that's slower than a Genesis Coupe? No thanks. I'll have a Corvette instead.
      • 6 Years Ago
      BMW builds amazing cars...

      but $46,000 for a sports roadster that hits 60 MPH in 5.8 seconds?

      I'll take a Camaro V6 - less than half the price, just a tick slower, and surely a huge aftermarket...
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