Why did KFC cross the road? To fill potholes, apparently...
The project has already begun on KFC's home turf in Louisville, KY, and KFC wants to do five major cities in total. We agree that pothole patching is a nice public service for motorists everywhere, but we're struggling with KFC's marketing message. Somehow slapping a couple shovels of asphalt on a beat up, worn out street doesn't make us think of fresh chicken. It makes us think of heat lamps and microwaves.
[Source: Brand Week]
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