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VIDEO: Acura RDX "Wall Art" commercial and how it was made
Click above to see Acura's Wall Art commercial and the making of
Perhaps along with the daring it has shown in its styling as of late, Acura has decided to flirt with bold commercial production, albeit arguably with more appealing results.
Not content with another dark, slick, lifestyle-rich spot for its RDX turbo, Acura has gone all Honda on us and created a spot that took 240 hours of shooting alone for thirty seconds of finished product. The Wall Art spot required seventeen painters using 456 gallons of paint to illustrate and re-illustrate a 60-foot by 40-foot canvas around a car that didn't move. The creative results can be seen after the jump.
[Source: YouTube]
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Reader Comments (Page 1 of 1)
chconline 5:13PM (3/26/2009)
Can't they just use computer generated graphics for the entire thing?
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chconline 5:16PM (3/26/2009)
Other than that, though, it's very creative and excellently done commercial. Very artistic.
Scott K. 6:38PM (3/26/2009)
Right now Pixar Studios is making millions because someone made that same suggestion.
Will 5:25PM (3/26/2009)
That was incredible, reminds me of this...
http://vimeo.com/993998?pg=embed&sec=
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JDMlover 5:28PM (3/26/2009)
A lil much for a commercial that's only a few seconds...
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inline6 5:58PM (3/26/2009)
A lot of effort to market a terribly ugly vehicle.
The coolest of commercials can't cover for the Joan Rivers-before-a-face-lift front coupled with that Buick Skylark/last-gen Accord saggy-ass rear fascia.
Then again, they might not be wrinkles. They might be fat rolls. Discuss.
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sdcarnut 6:40PM (3/26/2009)
The darn making of video dont work, and WILL that blublu.org video was absolutely stunning thanks for sharing that link.....
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P.V. 7:02PM (3/26/2009)
It's a nice commercial for a very nice vehicle. The car is quick, handles well, is just the right size, has a very nice interior, looks quite handsome (period, not just for an Acura), and is just the right price. I hope that shield grille doesn't make it as shown on previous spy shots. http://www.autoblog.com/2008/12/02/spy-shots-acura-rdx-getting-shield-grille/
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P.V. 7:03PM (3/26/2009)
Where'd my comment go?
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P.V. 7:03PM (3/26/2009)
Found it! (stupid commenting system)
HollywoodHogan 9:27PM (3/26/2009)
Who cares, its a failure and ugly to boot. This is not news. Please discontinue this vehicle.
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hans 11:46PM (3/26/2009)
its not a "failure" as some of you guys claim.
I think its actually the highest selling CUV in its class (at least it sells more than the x3).
I had one as a loaner car for my TSX and Its a pretty nice car honestly. The shield grill is terrible though. Acura needs to just stop all shield grill plans.
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EskimoPie 9:45AM (3/27/2009)
Well it appears the 'making of' video has been pulled.
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Rick 9:46AM (3/27/2009)
Sad when the advert is better than the product it sells.
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