Well, now we know what the competition is. Earlier this week, Ford stopped taking applications for the Fiesta Movement project, and we were one of the applicants. Turns out, there were 3,300 other people or groups who want one of the 100 Fiestas that Ford is giving away (for six months). 140 of these cars arrived in the U.S. today (they were put together in Cologne, Germany). The Fiesta doesn't go on sale in America until early next year, but the car is currently the No. 2 selling car in Europe and is doing well in Asia, Ford says.
What's interesting is that the Fiesta Movement vehicles are Euro-spec models that Ford needed special permission from the EPA for to let Americans drive. The German-language instrument panel bits were translated into English and the cars talk miles instead of kilometers. Ford will weed through the 3,300 applications to find the 100 Fiesta Movement agents by late spring. May we suggest they ease their load a little by setting our application aside and just looking for 99 more?