• Mar 25th 2009 at 8:28AM
  • 11
The Toyoda family has felt the pinch of the global automotive crash in the worst possible place: their wallets. Toyota share prices have plummeted by a very substantial 46% in the past nine months, costing the Toyoda family hundreds of millions of dollars. Soon-to-be company president Akio Toyoda's 4.6 million Toyota shares has dropped $145 million; a fantastic decline, but less than half of his father's loss. Former company president and honorary chairman Shoichiro Toyoda has lost $304 million during the past nine months – enough money to buy over 10,000 loaded Camrys.
The Toyodas have a great deal of stock in the company Kiichiro Toyoda founded, yet the family only owns 0.8% off all shares. And while the Toyodas have lost quite a bit of stock value, the company scions aren't likely to sell off their shares. That means the family probably won't lose much real wealth in the long term, though a potential dividend cut could still cost the Toyoda's millions. Bloomberg expects Akio and Shoichiro to lose about $20 million in 2009 dividend payments, or enough money to make even the wealthiest automotive scions really, really sad.

[Source: Bloomberg]

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    • 1 Second Ago
      • 6 Years Ago
      a couple billionaires lost 400 million between them, my heart truly feels for them.
      maybe i'll go buy a camry or a pious, er i mean, prius. oooh just thinking about that cloud of smug resulting from my belief that i'm better is making me hapy
      • 6 Years Ago
      That was one very pricey Jedi master doll!(kudos if you remember the Toy Yoda scam from years ago).
      • 6 Years Ago
      Yea, I have a real hard time feeling sorry for them
        • 6 Years Ago
        Same here. Screw 'em. They could lose more, and all I would do is laugh at 'em.
      • 6 Years Ago
      It didn't exactly put them in the soup line.
      • 6 Years Ago
      This wouldn't have happened if they would have built relevant cars that people wanted to buy.

        • 6 Years Ago
        Shamdiddly is a complete moron.

        And why the hell are they reporting this? How is this news? 95% of companies out there have lost quite a bit in recent times.
        • 6 Years Ago
        Terry, you sound like a Toyota fanboi.

        And regarding the idiot comment, I'd prefer "educationally challenged" please.
        • 6 Years Ago
        You sound very upset, I'd recommend you go back out to your Prius and touch yourself to how awesome Toyota is.

        Obviously, you missed the poke at our government that claimed GM needed to make relevant cars that people wanted to buy; even as GM sells the most vehicles in America.
      • 6 Years Ago