Any time you spend $100,000 or more on a vehicle, it's clearly an emotional decision. It's hard to rationalize an expenditure of that magnitude on, say, a Bentley, when a Chevy Cobalt will get you to the grocery store just as easily. Sure, it's not as fast or luxurious, but it handles the task. So if emotion drives high-dollar car purchases, the car needs to appeal to more than just practicality.
As we learned when we visited Geneva, the Aston Martin One-77 is an engineer's dream, but as the latest teaser video from Aston shows, it also plays to the owner's heart. Compared to a conventional Aston, the One-77 will be louder, more visceral and more connected to the driver. Instead of mass produced castings, suspension brackets are machined from solid blocks of aluminum and the tool marks are still visible. Check out the video after the jump for the whole story on how the One-77 appeals to instinct rather than thought.