VIDEO: Aston Martin One-77 Episode 3
Click above to view Episode 3 after the jump
Any time you spend $100,000 or more on a vehicle, it's clearly an emotional decision. It's hard to rationalize an expenditure of that magnitude on, say, a Bentley, when a Chevy Cobalt will get you to the grocery store just as easily. Sure, it's not as fast or luxurious, but it handles the task. So if emotion drives high-dollar car purchases, the car needs to appeal to more than just practicality.
As we learned when we visited Geneva, the Aston Martin One-77 is an engineer's dream, but as the latest teaser video from Aston shows, it also plays to the owner's heart. Compared to a conventional Aston, the One-77 will be louder, more visceral and more connected to the driver. Instead of mass produced castings, suspension brackets are machined from solid blocks of aluminum and the tool marks are still visible. Check out the video after the jump for the whole story on how the One-77 appeals to instinct rather than thought.
Gallery: Aston Martin One-77
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Reader Comments (Page 1 of 2)
trevor 8:15PM (3/20/2009)
another useless video, with barely any clean images or video of the vehicle, and aston wonders why they cant fill the orders for this car.
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The Doctor 9:29PM (3/20/2009)
Yes, because any serious potential buyer is going to base their decision solely on the videos that AML puts on the interweb...
brian 1:57AM (3/23/2009)
Actually doctor my dad bought an SLR off short 1:30 video's that MB sent him, so yes people do you use video's like this to purchase vehicles.
Jesus 5:55PM (3/21/2009)
U R DUM
Blacksabre 8:35PM (3/20/2009)
I cannot get excited about this car. Sure, it's got a gazillion horsepower V12, unique styling and limited production numbers. It's hand built...you can see machining marks to prove it. It's fast, exclusive and expensive enough to prove you've made it.
But, the name is ugly, the styling isn't Aston Martin gorgeous, and it may have 700 horsepower, but it's not gonna compete with the ultra-fast top end cars, nor will it compete with the ultra handling cars. So what's it really good for?
Give me a plain ol' deep cherry red V12 Rapide, and sell these things in the Emirates, where perhaps they can properly be...appreciated.
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Will 12:24AM (3/21/2009)
Make mine a Merlot Red V12 Vantage... but I still really like the One-77. I hope someday I'll actually get to see or hear one, but it's highly doubtful.
pmiddle5 1:37AM (3/21/2009)
It has its own small market. The sort of people who decided the McLaren SLR was what they needed. A blazingly fast grand tourer with enough power to make Gandolph fall to his knees
arturo 2:52PM (3/21/2009)
because a car like this has no purpose in real life. give me this 77 anyday and I ll show you what its good for.
superman211 8:41PM (3/21/2009)
Does Aston care about what a non-buyer thinks about their cars?
Blacksabre 9:07PM (3/21/2009)
You know, more and more, I see people posting insulting, ignorant replies here on Autoblog, simply as a means of becoming the small child jumping up and down, screaming, "Look at me! Look at me! I can post things too!"
Congrats to superman 211, who wins today's "I Can Insult People Here" award.
Hopefully, he'll find other places to post, as well.
Mobius_1 9:00PM (3/20/2009)
Sigh... Unfortunately I probably won't see one anytime soon, let alone experience everything they just talked about...
That is a damn nice car, even if it's not quite £1m nice, I'd still want one.
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artandcolour 9:13PM (3/20/2009)
every time i see this car it gets uglier to me. i'm not saying it's Aztek ugly, but it's not beautiful from any angle at all. Astons need to be beautiful, they need to take your breath away, in a good way. this should have been a clay model at best, to show the way not to do it.
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Taglane 10:34PM (3/20/2009)
I think from the rear it's nice. The diffuser is overdone, though. Some nice Integrated Exhaust tips would have been cool. Every other angle is brutal.
ugg.tryptophan 9:24PM (3/20/2009)
gorgeous, cant wait to hear it go
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Reuben 10:10PM (3/20/2009)
I hope they realize that castings are stronger than machined parts. The spinning/slicing tool actually causes great surface stresses that can lead to cracks. So can a poorly designed cast, but I doubt aston's "mass produced" castings are poorly anything.
Pretty freaking cool idea though, come-on lotto!
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Nateb123 10:28PM (3/20/2009)
I am not the hugest fan of the car's styling, but I'm starting to not care. The car has clearly gotten treatment unlike almost any other car. This car seems to have a case of Phaeton syndrome. It's got the most fantastic attention to detail in every possible way, but people can't get over the price and brand image. You're paying for the level of polish on this car, but unlike the Phaeton, this fits perfectly with Aston's brand image because it's all about class and elegance and performance.
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Guy 11:49PM (3/20/2009)
Each to their own, but this car is the most georgous thing I have seen and the understanding of the effort put into its contruction would make me want to keep it wrapped in goose down and never let it near any other idiot on the road. Its a piece of art.
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Miguel 11:59PM (3/20/2009)
...this car just became 10x more beautiful to me, and I didn't know that was possible. Wow.
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John Graham 10:03PM (3/21/2009)
Where is episode 1 and 2?
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Miguel 12:23AM (3/22/2009)
Episode one: http://www.one-77.com/flash_episode_one.html
Episode two: http://www.one-77.com/flash_episode_two.html