• Mar 20, 2009
Click above to view Episode 3 after the jump

Any time you spend $100,000 or more on a vehicle, it's clearly an emotional decision. It's hard to rationalize an expenditure of that magnitude on, say, a Bentley, when a Chevy Cobalt will get you to the grocery store just as easily. Sure, it's not as fast or luxurious, but it handles the task. So if emotion drives high-dollar car purchases, the car needs to appeal to more than just practicality.

As we learned when we visited Geneva, the Aston Martin One-77 is an engineer's dream, but as the latest teaser video from Aston shows, it also plays to the owner's heart. Compared to a conventional Aston, the One-77 will be louder, more visceral and more connected to the driver. Instead of mass produced castings, suspension brackets are machined from solid blocks of aluminum and the tool marks are still visible. Check out the video after the jump for the whole story on how the One-77 appeals to instinct rather than thought.






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    • 1 Second Ago
  • 17 Comments
      • 5 Years Ago
      ...this car just became 10x more beautiful to me, and I didn't know that was possible. Wow.
      • 5 Years Ago
      Each to their own, but this car is the most georgous thing I have seen and the understanding of the effort put into its contruction would make me want to keep it wrapped in goose down and never let it near any other idiot on the road. Its a piece of art.
      • 5 Years Ago
      another useless video, with barely any clean images or video of the vehicle, and aston wonders why they cant fill the orders for this car.
        • 5 Years Ago
        Actually doctor my dad bought an SLR off short 1:30 video's that MB sent him, so yes people do you use video's like this to purchase vehicles.
        • 5 Years Ago
        U R DUM
        • 5 Years Ago
        Yes, because any serious potential buyer is going to base their decision solely on the videos that AML puts on the interweb...
      • 5 Years Ago
      Sigh... Unfortunately I probably won't see one anytime soon, let alone experience everything they just talked about...

      That is a damn nice car, even if it's not quite £1m nice, I'd still want one.
      • 5 Years Ago
      I am not the hugest fan of the car's styling, but I'm starting to not care. The car has clearly gotten treatment unlike almost any other car. This car seems to have a case of Phaeton syndrome. It's got the most fantastic attention to detail in every possible way, but people can't get over the price and brand image. You're paying for the level of polish on this car, but unlike the Phaeton, this fits perfectly with Aston's brand image because it's all about class and elegance and performance.
      • 5 Years Ago
      I hope they realize that castings are stronger than machined parts. The spinning/slicing tool actually causes great surface stresses that can lead to cracks. So can a poorly designed cast, but I doubt aston's "mass produced" castings are poorly anything.

      Pretty freaking cool idea though, come-on lotto!
      • 5 Years Ago
      I cannot get excited about this car. Sure, it's got a gazillion horsepower V12, unique styling and limited production numbers. It's hand built...you can see machining marks to prove it. It's fast, exclusive and expensive enough to prove you've made it.

      But, the name is ugly, the styling isn't Aston Martin gorgeous, and it may have 700 horsepower, but it's not gonna compete with the ultra-fast top end cars, nor will it compete with the ultra handling cars. So what's it really good for?

      Give me a plain ol' deep cherry red V12 Rapide, and sell these things in the Emirates, where perhaps they can properly be...appreciated.
        • 5 Years Ago
        because a car like this has no purpose in real life. give me this 77 anyday and I ll show you what its good for.
        • 5 Years Ago
        It has its own small market. The sort of people who decided the McLaren SLR was what they needed. A blazingly fast grand tourer with enough power to make Gandolph fall to his knees
        • 5 Years Ago
        Does Aston care about what a non-buyer thinks about their cars?
      • 5 Years Ago
      gorgeous, cant wait to hear it go
      • 5 Years Ago
      Good video, and great looking car. Its interesting how easy it is to make out marketing guys (the bald one, for e.g.) from the technical people.
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