STUDY: More buyers avoiding GM, Chrysler during rescue
With GM and especially Chrysler experiencing these severe drops in consideration, other automakers have seen an increase in interest. Ford, which has been able to avoid asking for federal assistance thus far, is enjoying a 12% increase in consideration from buyers polled. Honda is faring even better with a 13% increase, but no automakers are seeing more favorable results than Hyundai and Kia. The Korean automakers have picked up share in this down market, and their consideration rating is up by 59% and 50%, respectively.
[source: Automotive News, sub. req'd | Photo by Chip Somodevilla/Getty]
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