Not surprisingly, owners of the most expensive pickup truck in America tend to have lots of money themselves. According to SEMA, 71% of Cadillac Escalade EXT owners make over $100,000 per year, and they also dole out plenty of coin for aftermarket improvements. While that little nugget of knowledge doesn't come as a shocker, the fact is that the average Cadillac Escalade EXT owner spends a whopping $5,814 to customize their wreath-and-crested blingmobile, which is twice as much as the next truck on the list, the Chevy Avalanche at $2,652.
Owners of the Ford F-Series, Chevy Silverado, GMC Sierra and Dodge Ram all add between $819 and $1,040 on accessories for their trucks, which might indicate that these purchases were often made to do real work. Of the compact and midsize pickup segment, owners of the Honda Ridgeline spent the most on their trucks at $1,441 on average per vehicle. Somewhat predictably, the inexpensive and long-running Ford Ranger brings up the rear with just $565 spent on improvements.
[Source: SEMA via PickupTrucks.com]