• Mar 19, 2009
Not surprisingly, owners of the most expensive pickup truck in America tend to have lots of money themselves. According to SEMA, 71% of Cadillac Escalade EXT owners make over $100,000 per year, and they also dole out plenty of coin for aftermarket improvements. While that little nugget of knowledge doesn't come as a shocker, the fact is that the average Cadillac Escalade EXT owner spends a whopping $5,814 to customize their wreath-and-crested blingmobile, which is twice as much as the next truck on the list, the Chevy Avalanche at $2,652.

Owners of the Ford F-Series, Chevy Silverado, GMC Sierra and Dodge Ram all add between $819 and $1,040 on accessories for their trucks, which might indicate that these purchases were often made to do real work. Of the compact and midsize pickup segment, owners of the Honda Ridgeline spent the most on their trucks at $1,441 on average per vehicle. Somewhat predictably, the inexpensive and long-running Ford Ranger brings up the rear with just $565 spent on improvements.

[Source: SEMA via PickupTrucks.com]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 44 Comments
      • 5 Years Ago
      I understand why people like the escalade. It's a big comfortable luxurious vehicle. In other words, it's a Cadillac. The excess is understandable, but I don't understand what the point of a luxury truck is.
        • 5 Years Ago
        Escalade EXTs are moderately popular with high-end horse owners because they can haul hugh-jass trailers and they are also luxury vehicles. The truly stunning weight of these vehicles is actually welcome when towing.
        • 5 Years Ago
        I mean a truck by definition is suppose to be for work, that's why it has a bed and clearly these people aren't using it for that.

        SUVs work outside their original purposes because they work well for pedestrian things.
        • 5 Years Ago
        As a one of those Luxury truck owner, all I can say is what is the purpose of buying a Lexus if Toyota Corolla serves exact same purpose? Driving a luxurious SUT gives you extra bling factor especially at the time like this.
      • 5 Years Ago
      Okay.

      I guess my step-dad's rich even though he drives a beat up 99 Montana.
      • 5 Years Ago
      Money =/= Brains

      What a waste.
        • 5 Years Ago
        @mike
        Yeah I feel ya man. I was going to buy parts for my car, but I just said screw it when I tallied up the expenses. I couldn't justify spending 8k on new wheels/tires so I just bought my motorcycle cash. It goes much faster than an extra 30hp in my car. I also get to dress up as a power ranger on weekends.
        • 5 Years Ago
        I'd like to say that taste is subjective and there's nothing wrong with buying an EXT. But damn, there's a lot of cool cars available for $70k. I don't understand why anyone would pay that much for an Avalanche with fake chrome.
        • 5 Years Ago
        Touche M3 Driver... However, spending money on a larger 24"+ wheels, a huge sound system that sounds worse then the stock, custom ultrawhite leather interior and ground effects in no way is the same as spending money on intake, exhaust, suspension, tuning etc that I would associate with my taste, and by the car you drive, your too.

        But, to each their own, right?

        By the way, I make over $100,000K a year, and I can't afford an Escalade EXT, let alone ~$5700 to modify it to a great extent... oh, wait, that's because I pay my mortgage before I play with my car... Must be why I don't have any debt.
        • 5 Years Ago
        @ Nathan
        Mortgage = Investment. My house is still worth more then I paid for it. It's also a triplex so I rent out the other two units.

        @M3Driver
        I used to love doing that. I had an '01 330Ci and an '06 CBR600RR - All Black Gear, Definitly felt the Power Ranger effect...
      • 5 Years Ago
      It's all personal taste...that being said I don't understand why anyone would spend that type of cash on a luxury truck...I just don't get.

      Even more so if you buy new. Roll off the dealers lot and you lose twenty grand in value.
      • 5 Years Ago
      The EXT is a hot truck that's actually usable.. The Blackwood and Mark LT are nice - but they're not in the same league. There's a pretty nice aftermarket (performance and otherwise) for Cadillacs these days..

      Sal Collaziano
      http://www.cadillacforums.com
      • 5 Years Ago
      The survey probably just had a few checkboxes with 100K plus being the highest. Come on now.
      • 5 Years Ago

      When you don't need to spend any money on college, that leaves some extra to spend on your ride and clothes.
      • 5 Years Ago
      This article reminds me of a Chris Rock skit where he talks about wealth.... That's as much as I dare to say!
      • 5 Years Ago
      @Sal Collaziano

      You are very correct. However, in your opinion, how many people ACTUALLY use that capable functionality?
      • 5 Years Ago
      I'm wagering that of the average of $5,814 put into EXTs the aftermarket wheels people put on these things probably average close to that as well. It seems the same demographic that likes buying large, flashy expensive trucks/SUVs also like large, flashy, expensive wheels.
        • 5 Years Ago
        Yea I am thinking it's mostly rims. 22-24" rims are crazy expensive in comparison to say a 17" rim.

        The other thing could be audio and/or visual upgrades (sound system or LCD screens). Now that I think about it, $5,800 is actually not a lot (considering how expensive some of the "usual" upgrades you see for this type of vehicle), so I wonder how many are just keep stock.

        Side note: The EXT is available in a really nice blue, but I could not spend that kind of money on a vehicle that the whole (original) purpose is get dirty and scratched up. I like my Titan just fine :)
      • 5 Years Ago
      Well, 29% of Escalade owners are the same people that bought million dollar houses on no-money-down adjustable rate mortgages. Of the remaining 71%, I wonder how much over $100,000 they make. I wouldn't be surprised if a significant percentage of Escalade owners, who are no doubt extremely image conscious, are also heavy debt carriers. So while they may be making solid coin, they are problem still spending more than they earn.
        • 5 Years Ago
        I sell them new. And you can rest your weary head at night that there are plenty of people that can afford these, mod them, and not lose their house and aren't worried about what all the financial advisors on autoblog think.
        • 5 Years Ago
        Much better. I used to sell cars like this at CarMax and the people that came in to buy Escalade typically got their credit rejected, even when they put enough money down to buy another car outright.
        • 5 Years Ago
        Thanks, a whole paragraph of speculation. Feel better now?
      • 5 Years Ago
      No wonder Ford is bringing back the Lincoln Truck.
    • Load More Comments