Cadillac EXT owners make serious coin, spend lots of it on truck
Owners of the Ford F-Series, Chevy Silverado, GMC Sierra and Dodge Ram all add between $819 and $1,040 on accessories for their trucks, which might indicate that these purchases were often made to do real work. Of the compact and midsize pickup segment, owners of the Honda Ridgeline spent the most on their trucks at $1,441 on average per vehicle. Somewhat predictably, the inexpensive and long-running Ford Ranger brings up the rear with just $565 spent on improvements.
[Source: SEMA via PickupTrucks.com]
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