AutoNation introduces Hyundai-like payment assurance incentive
AutoNation, which operates over 300 dealerships in the U.S., has begun offering a new incentive program that covers up to six months of car payments on a new or used vehicle if the buyer loses his or her job. The "Payment Protection" program, which is similar to the Hyundai Assurance program that the Korean automaker began offering earlier this year, tackles one of the major issues causing the recent slump in sales: consumer confidence. The program is currently available at 33 South Florida dealerships, will provide payments to cover the loan during the first year of purchase and comes at no additional cost to consumers. However, there is an additional 90-day waiting period and, that's assuming buyers are able to secure a car loan in the first place.
[Source: Reuters | Photo: Justin Sullivan/Getty]
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Reader Comments (Page 1 of 1)
Menice 4:41PM (3/19/2009)
wow someone from marketing should re-think the road signage.
good for them, it seems to be working for Hyundai, hope it helps ANation.
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larry 4:51PM (3/19/2009)
@ Menice
Amen!!
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BigWill 7:14PM (3/19/2009)
We've been bombarded with these commercials. The big Hyundai difference is that if you don't recover, Hyundai will take the car back with no ding on your credit and will cover up to $7,500 of negative equity. With AutoNation, they'll buy the car back but the negative equity is your responsibility.
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abbas350 6:16AM (3/20/2009)
"Suck it Hyundai, American auto makers have good ideas too!" *lol*
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John 11:59AM (3/20/2009)
RE: abbas350
See, consumers like you who so easily fall for the false patriotism created by big 3 are part of problem caused American auto market to sink to this level. Hyundai is doing better, since their head of customer relation became CEO, because they tried hard to come up with better marketing for their customers as well as improving the quality of their products. They are like one of the few corporation in U.S. market trying to increase their profit by meeting the exact needs of their customers not like big 3 who tries to push false patriotism through advertisement whenever their sales are down. None of big 3's product are 100% American made if you haven't noticed. At this point of the market crisis, we should applaud for what they do regardless who they are as long as it can help our auto market to revive back to safe level. The market works when the companies tries to learn from what's best for the market regardless who came up with the idea first!
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