• Mar 16, 2009
These spy shots show a compact car that is rumored to be a baby Buick based on the same Delta II platform as the Chevrolet Cruze and next-gen Opel Astra. Just as the new 2010 Buick LaCrosse will share its platform with the next Saab 9-5 and Opel Insignia, this baby Buick would be one more model that helps General Motors increase the economies of scale for its small car platform.
While the spy shooter who took these pics claims that the car is destined for sale in China and the U.S., we're not so sure Americans are ready for a Buick of this size that will almost certainly cost more than the already capable Cruze. GM certainly doesn't want another slow-selling Cadillac Cimarron on its hands, but Buick/Pontiac/GMC dealers may be begging for a small car after Pontiac gets pared down to a niche performance brand and the G3, G5 and G6 go away.

[Source: Next Autos]


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  • 26 Comments
      • 5 Years Ago
      Hope they sell it over in China only if they MUST make it. Seriously, do they even understand that this product would NOT improve their entry luxury image?
      • 5 Years Ago
      I would love to see a small, stylish, luxurious, peppy Buick!
      • 5 Years Ago
      Lame.
        • 5 Years Ago
        Rocketboy the problem with j-bodies was the shoddy interior and limited room.

        The cars weren't bad looking(especially compared with the boxy economy car competition), hell the last gen sunfires actually had nice looking front ends, and the last of them got the ecotec engine which is a peppy little engine. I've drove one around for a while and all the interior is ridiculously bad. It wasn't just the poor materials or the color, it was the way the cars were poorly put together.
        • 5 Years Ago
        Luis, got a mirror nearby? go take a look. Now that's lame. How could you possibly make a judgement based on this "article" that contains NO information about the content of this car.

        Mr. Neff, I'm impressed, you know what a Cimmaron is. Name one car that GM has produced in the last 15 YEARS that was as poorly conceived as the Cimmaron or the Cavalier on which it was based.

        Next time you want to take a dig at GM, here are a few names you could drop, Vega, X-Body cars, Lumina, Celebrity etc, etc. Generous sprinklings of these names in future articles would indicate a vastly expanded repertoire. Think how impressed the mostly mindless twits that post here would be.
      • 5 Years Ago
      Though I'm inclined to agree that this mule is destined in final form for China/Asia only, for whatever my two cents are worth, I'd absolutely buy a compact Buick. While the TSX sortta dangles its feet in such waters, there really isn't a premium-branded, compact, four cylinder four-door for sale in the US. A Cruze-sized Buick with wholly unique and modern styling, a looks-like-it's-worth 25K interior, and a smooth and fuel-efficient four-banger, could broadly tap (or create) a whole new market of "affordable luxury" buyers, and a brand new demographic for Buick.

      And for the record, this writer is 29 years old, and yes, thinks Buick is a "premium brand." ;)
      • 5 Years Ago
      Another Buick Skyhawk, Yay!!! How dreadful!!
        • 5 Years Ago
        Lol right?

        Though Ford did show a very convincing small Lincoln in the Concept C... But knowing my GM I won't hold my breath for anything that innovative.

        • 5 Years Ago
        The Skyhawk was a variant of the Cavalier. It is universally accepted that those were bad cars. Its been almost 30 years, give it a rest.

        Clowns.
        • 5 Years Ago
        zeke - Yeah because Ford has been making Volts and CTS-Vs for years now. GM def lacks the innovative live-axles in Mustangs and the front grille of the Lincoln MKhuh?
      • 5 Years Ago
      I give GM props, they have worked wonders with the Enclave and the new LaCrosse. I never even thought about a GM product in the past until recently, if they execute this right it will be an instant winner. I agree they need to offer this with far different engine options than the Cruze, a base 200 hp car and higher 240-270 hp top model with AWD option. They definitely need to stick with the current design scheme, at 32, Buicks are being put on my car list.
      • 5 Years Ago
      Let's clear up some misconceptions right now:

      1) There really is no such thing as Daewoo anymore. It's just a badge that's stuck on the cars GM sells in Korea. I don't think the brand is offered anywhere else anymore. GM bought Daewoo in 2003. The Delta II was developed with GMDAT, GM Europe, and GMNA.

      2) This isn't the Daewoo-badged version of the Cruze because that car is already on sale in Korea as I type this. Korea was the first market the new Delta II was offered for sale in.

      3) Buick has offered plenty of vehicles this size in its history: Skyhawk and Skylark. In fact, it offered both models back in the '80s when Buick's North America sales topped 1,000,000 units in a year (1985).

      4) Buick, with toughening CAFE regs on the horizon, is going to need to offer more fuel-efficient vehicles than the LaCrosse and Enclave if it's going to be here in the future. Buick can't support its BPG dealer network with two large vehicles.

      5) The list of luxury and near-lux manufacturers that have been successful with small cars in the US is getting longer these days: BMW 1-Series, Mercedes-Benz C-Class, Audi A3, Lexus IS. If BMW, M-B, Audi, and Lexus can offer smaller cars without diluting their brand images, Buick certainly can, too, if the smaller car is done right.

      6) Comparisons to the X-Type are ridiculous because Jaguar was positioned FAR higher in our market than it was in Europe, where the X-Type has been more popular. But even at that, the reason the X-Type hasn't worked anywhere, really, isn't because it's a small Jag, it's because quality and execution weren't great, the design hasn't changed since it's 2001 debut, and the styling it had when it debuted was hackneyed by that point. People fled Jag because of their lack of daring with their vehicles' styling and engineering. Not because Jag offered a D segment car.

      7) A C -segment Buick, if done right, is exactly what Buick needs in this market. The Enclave (and the Rendezvous before it) have brought Buick's average buyer age from 67 in 2000 to 54 today. That's only 3 years older than Toyota's average. If Buick wants to continue to attract a younger audience, it's going to need a smaller car.

      8) The new LaCrosse is going to replace both the current LaCrosse and the Lucerne. Since the new LaCrosse rides the D-segment platform, it only makes sense that it would need a smaller companion, and that next smallest companion model they could offer without competing with the LaCrosse would ride the C platform. A Cruze/Astra-based car does that. Except that the new Cruze is already going to be bigger than the Cobalt, which is already on the large side of the C-segment, anyway.

      9) This car probably IS the Buick version, and by the looks of it, it's been significantly rebodied compared to the Cruze. That tells me it isn't a Daewoo-badged car, or a Holden-badged car, since they're just straight rebadges of the Chevy model. This could be the replacement for the Astra sedan. But it's probably the replacement for the Chinese Excelle. And it's probably going to be sold here, too.
        • 5 Years Ago
        inline6:

        Thank you for setting all the naysayers straight. These people have already doomed the car based on camouflaged spy shots and very little accompanying information, which is ridiculous. I would like to add some additional insight to the well balanced and well researched information you have submitted:

        1) This car is not a rebadged Chevrolet Cruze clone. It shares a platform with the Cruze. Upon close inspection of what is revealed in the photos, one can see a 4-window configuration to the side windows as well as a smoother, more flowing transition between the base of the A-pillar and the hood. The Cruze has a 2-window configuration to the side windows and an angular transition between the base of the A-pillar and the hood. There also appears to be a hockey stick shaped crease at the bottom of the rear door that doesn't appear on the Cruze. The rest of the car is sporting too much camouflage for anyone to be able to make out any additional details. From the relatively few details that are revealed, I would agree that this car is a global replacement for both the Opel Astra sedan and Buick Excelle. It will probably be sold as an Opel or Buick in many global markets (including the U.S.), depending on which brand is established in that particular market.
        2. Thank you (inline6) for correcting the misconceptions about Daewoo, GMDAT, the Delta II platform, and the Cruze/Lacetti. Daewoo is nothing more than an outlet in South Korea for GM's global products. GMDAT basically serves as a development center or branch for affordable global products for GM. Delta II was codeveloped by GM's global development centers. The Daewoo Lacetti Premiere is Daewoo's recently launched version of the Cruze (which anyone can clearly see if they visit Daewoo's website); the car in the spy photos is a different, unrelated car.
        3. I agree that Buick needs a car in this segment. With an unstable economy, stricter CAFE regulations, and fluctuating fuel prices, there is room in Buick's lineup for a sedan in this size class. A well executed, appropriately featured, properly differentiated premium sedan will only serve to expand Buick's presence and status in the premium segment.
        4. The only area where I disagree with inline6 is that I think there is room for this product and a rebadged Opel Insignia in Buick's lineup. The LWB Eps II LaCrosse will become Buick's flagship sedan, replacing the current LaCrosse and Lucerne (as inline6 has stated above); it appears to be big enough to be classified as a large sedan in the U.S. A rebadged Insignia based sedan (Regal?) could serve as Buick's midsize offering, since it's smaller and based on the SWB version of Eps II. The Delta II based sedan in the spy photos would serve as the entry level sedan for Buick in the U.S. as well as China. This would give Buick a nice three tier sedan lineup: compact (Delta II based sedan featured in the spy photos), midsize (rebadged Insignia), and flagship (2010 LaCrosse).

        I know I repeated a lot of what inline6 had already submitted in his post, but I wanted to show my support for the rebuttals that he offered to counter all the unnecessary and uninformed criticism being spewed in this blog.
      • 5 Years Ago
      Not bad, not bad. I could dig a small Buick. Price it in the low to mid $20k range and you have a winner. Give it all the options from the Cruze plus more.
        • 5 Years Ago
        I too, could dig a properly engineered small Buick. It would also help bring the average age of Buick down. The IS helped bring the average age of ownership down from 90 for Lexus.
      • 5 Years Ago
      hmm.. a "Baby Buick" sounds like an oxymoron to me. I would generally say this is a bad idea but nowadays no car company is sticking to its true roots so hey, it might work. Let's just say i wouldn't be first in line for one
      • 5 Years Ago
      This has potential as long as GM follows through w/ plans to kill the G3/5/6. There is a market for a small Buick as long as it follows the lines of the 2010 LaCrosse.

      There is a market for entry level small luxury cars....the Acura TSX is an excellent example. Now the TSX is much sportier, but it too is a small entry-level luxury car.
      • 5 Years Ago
      I doubt it will come to North America. It probably is China. But I don't really see an issue with it though. A lot of older people mght not need a big car and/or consider Mazda3s and even Cobalts to be too 'sporty'. So they might opt for a Buick which is small, frugal and relatively cheaper than the Allure (Lacrosse). I think it's a pretty smart move as the future of the car market here probably will shift towards premium-feature rich small cars. Every small car doesn't have to be "econo" like a Civic or Cobalt.
      • 5 Years Ago
      Kinda looks like a Daewoo snout hiding under there. Didnt GM co-develop the Cobalt with them?
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