• Mar 14, 2009
Actual images of a contemporary Chrysler Sebring convertible would likely scare off more potential buyers than draw them in, but this is ridiculous. Yes, they both have four wheels and retractable hard tops, but a Mercedes-Benz SL in no way passes for a Sebring. Ever. Erin Dodge near Toronto is offering up two brand "practically new" Sebrings for the not-so-bargain price of $34,888 (Canadian dollars), dangling photos of the SL as bait. The 2009 Sebring Limited starts at $32,695, so it's not clear how much has even been knocked off here. As always, when it comes to dealer ads, buyer beware. Thanks to jagdesh for the tip!

[Source: Erin Dodge]


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    • 1 Second Ago
  • 38 Comments
      • 5 Years Ago
      Dear Autoblog,

      #1, it's a Canadian price which will be higher.
      #2, it's CASH PRICE which includes tax, destination and all that fun stuff
      #3, I priced out a fully loaded Sebring for $38,000 BEFORE tax AFTER incentives

      Please stop jumping on the nuts of every small thing with the domestic automakers.
        • 5 Years Ago
        Erin Dodge near Toronto is offering up two brand "practically new" Sebrings for the not-so-bargain price of $34,888 (Canadian dollars)

        The 2009 Sebring Limited starts at $32,695, so it's not clear how much has even been knocked off here

        No, they make no mention of price at all.

        Doofus.
        • 5 Years Ago
        And, most importantly,

        #4 - They're not talking about prices, doofus.
      • 5 Years Ago
      "I'm pretty sure this guy simply didn't change the images because he was lazy, didn't know how, or he didn't think it was a big deal."

      That is the whole point of this story...
      • 5 Years Ago
      For fun, I browsed their website, they seem like a typical shady dealer. Suprised they are still open. One of my favorites is a 2004 Dodge Neon with great features including a Power Train:

      http://www.erindodge.com/images/ads/usedad031309p2.jpg
        • 5 Years Ago
        I think Power Train was where they should have entered 4 cylinder or whatever.
        • 5 Years Ago
        I'm not defending these twits, but I think that is a badly-worded reference to a 84-month 115,000km powertrain warranty. Probably a third party thing.
        • 5 Years Ago
        Wish my Acura RSX had a power train..... Well, think it is time for an upgrade. Thanks for the link, now I can give them a call. Mmmm Yellow Neon....
      • 5 Years Ago
      Nice post,ParkwaySteve.
      • 5 Years Ago
      This is newsworthy?A little typo in some local paper?
        • 5 Years Ago
        Boo Frickin Hoo!
        • 5 Years Ago
        Please stop making the good jc's look like douchbags.
        • 5 Years Ago
        Newsworthy? Probably not. But 'a little typo'???? Uh, not so much.
      • 5 Years Ago
      Also.

      Why do dealer websites suck so much? Universally. I've never found a single good one. They all use one of maybe five different systems, and they're all always broken.
        • 5 Years Ago
        Check out ours!

        parkwayofwilmington.com

        On the home page u can click the Volvo, Subaru, Hyundai or Mitsubishi logos to go to the individual sites. I think the Subaru one is the best. We always try to make ours as easy to use as possible so any feedback would be great!

        To answer ur question tho, some brands only let us use one web provider (u'll notice our Subaru site is from Dealer.com while the other 4 are from Reynolds & Reynolds). We HAVE to use Dealer.com for Subaru, but once we have one to meet their requirements we can pay to have another site if we want (I.e. That's why we have Subarus on our HUB.)

        Also, I think statistics say only 5-10% of dealers ever touch their sites...why so low? Who knows....we work on our everyday...
        • 5 Years Ago
        Wow, nice. I can actually browse your inventory.

        I take back what I said: that's pretty well done, especially given the restrictions you mention -- I didn't know that kind of stuff was required. Learn something new everyday!
      • 5 Years Ago
      It live in Toronto, and I have observed over the years that area Chrysler dealers are more likely than others to use deceptive pictures in their ads, maybe because a few of them are run by the same group. Most common deception is a picture of a Caliber SRT4 with its body kit and 19" wheels advertising a $12000 base Caliber.
        • 5 Years Ago
        I've noticed that too. I've seen some concept vehicles advertised as Sebrings, etc.

        BTW...wow $38K before tax for a Sebring convert.? That's nuts. Thats WRX/Ralliart/base-3Series territory. Heck, you can get a loaded Accord Coupe or a Mazdaspeed3 and an extra $5K in the pocket for that amount.
      • 5 Years Ago
      I see this all the time, local ads and commercials showing cars that are no longer in production and occasionally a concept car that slips up in the paper.
      • 5 Years Ago
      no, you're missing my point. Trust me, I know everyone thinks car dealers are the devil but sometimes you get someone that doesn't know what they are doing and/or take shortcuts. My point is that people are trying to make this obviously-done-by-an-idiot ad into some sort of evil plot or ploy to deceive people. Anyone with common sense would be able to see that this ad makes no sense and to look the other way. The whole reason for my comment is that last sentence "buyers beware." It's offensive to people like me that do honest advertising to best I can and then have a national publication tell people to "beware" of car dealers' ads. I see everyday at the dealership people coming in that are COMPLETELY paranoid that they are going to get screwed, only to be surprised that sometimes there are good, family-owned dealerships out there that aren't trying to pull one over on customers. I don't know why we're discussing a Sebring ad anyway, the only thing they are good for is....well....I can't think of anything...

      In summary....NOT ALL CAR DEALERS ARE THE DEVIL! STOP TRYING TO MAKE IT SEEM THAT WAY! (but in this case, I think this ad is worthy of a chuckle more than "BEWARE! BEWARE!" nonsense.)
      • 5 Years Ago
      There's over a dozen people who are paid to write for Autoblog, and for auto news, all they can come up with, is this?




      *un -bookmarked*

        • 5 Years Ago
        I know. 130-something posts, including a few new-car reviews, going back to last Sunday.

        All free.

        But that Saturday Sebring ad post? My God, what an outrage.
      • 5 Years Ago
      I don't know why this is even a topic on this site.
        • 5 Years Ago
        I don't mind, it gave me a little chuckle. Then it made me lose faith in humanity. Mainly for the seller who thinks he can pull the ol pull em in with a Mercedez and then they leave with a new Chrysler Crossfire trick. Lets hope people aren't so clueless.
        • 5 Years Ago
        Ahh, the ol' bait and switch!
        • 5 Years Ago
        A) it's Saturday

        B) it points out to dubious business practices of a dealeship -

        - if it's a mistake, it's bad, becasue how can you trust a dealer who doesn't bother to check the ad or, worst, can't tell a Merc from a Chrysler

        - if it's an intention, it borders on criminal because the ad is misleading

        Unscrupulous dealers are so common nowadays that it's not even newsworthy - which is sad.
      • 5 Years Ago
      Erin Dodge. Ehm. A "dodgy" dealer???
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