• Mar 13, 2009
The Ford Mustang has been a dominant force in the sales department well before the last generation Chevy Camaro rode off into the sunset. That changed last month. Ford's iconic pony car has been outsold by the Dodge Challenger by 293 units in February, as the Dodge coupe racked up 3,283 sales during a very challenging month. The Challenger's February victory could be a sign of things to come for the Mustang, as the Blue Oval's most recognizable vehicle is set to get bombarded with more competition coming from the 2010 Camaro. The Camaro, which goes into regular production on March 16, already has over 10,000 pre-orders on the books.

The Mustang won't be left for dead, though, as the pony car is getting a major makeover this spring. In fact, one reason the Challenger defeated the Mustang in February could be the fact that some are waiting for the 2010 model. Automakers also slow production before retooling for a new model, meaning there are fewer 2009 Mustangs from which to choose. With the automotive world struggling to stay afloat, it's nice to know that we have the pony car wars to keep our minds occupied.




[Source: Chrysler, Ford]


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  • 57 Comments
      • 5 Years Ago
      Isn't this like winning a race because the leader bent down to tie his shoe?
      • 5 Years Ago
      Either cars are very good, just overweight, oversized commuter cars built for driving in a straight line or to ACME...but its nice to see American cars selling well
      • 5 Years Ago
      This makes me happy.

      Mopar or no car!
        • 5 Years Ago
        I'll give you my slogan then:

        Zonda not Honda!
      • 5 Years Ago
      Chrysler told their dealers they "had to buy" 15,000 extra vehicles in Feb or the Co. would go broke and not meet gov't loan rqmts - there's your extra Challengers! The '09 Mustang has very limited production as the '10 is retooled for launch in April, so don't pat yourself on the back Challenger fans, this is very short lived and at EPP discounts, probably a money loser too! With Chrylser the weakest of the big-3, I would not put my money into any of their products with the worst quality, lowest safety ratings and weakest residual value, no thanks!

      On the other hand, I expect the '10 Mustang to resume to 10,000+ sales per month by this summer... see ya Dodge boys!
      • 5 Years Ago
      Love mine, wish the roads would dry off so I can pull her back out. Was tempted to buy another really.
      • 5 Years Ago
      You do know that the Duke boys drove a Charger, right?
        • 5 Years Ago
        I am sure they are but the the Duke's Charger is more akin to the Challenger than the current Charger sedan.

        Besides it is a joke.
        • 5 Years Ago
        Yeah, I'm not really sure WTF the Dukes of Hazzard has to do with a challenger. VANISHING POINT was the movie that starred a challenger.

        Dukes doesn't even make any sense, apart from they are both chrysler products. You may as well reference the blues brothers (fury), Christine (fury), Bullit (charger).


      • 5 Years Ago
      I like the new Challenger and if Chrysler doesn't pull out of Canada I just might buy one. But prior to the new Challenger, what was the last year Dodge built them? Yes its a fantastic looking car, but did Ford ever stop producing Mustangs? Personally I think it out sold the Stang because it's fresh and new for everyone. It will be interesting to see how the Camaro will sell initially. After the market is saturated with these muscle cars then we can see who sells more.
        • 5 Years Ago
        Historically, it has always been the Mustang, and it does not even matter if the competition is better or worse. The Mustang just sells. I am willing to bet it will remain on top of the sales heap.
        • 5 Years Ago
        And the Fox Body also was the LTD, Farimont, and a few other Ford RWD cars...
      • 5 Years Ago
      When the 2010 comes out it will be game over.

      The Challenger is hot looking, but once you see that back end up close... well it isn't exactly J-Lo.

      It also drives like it is obese too.

      Oh yeah, I'm not a mustang guy either, but the 2010 is definitely the best looking mustang since 1968.
      • 5 Years Ago
      New Story.

      New Challenger barely out sells aging Mustang.

      Dodge's new Challenger was able to squeak out a slight sales advantage over Ford's aging 5 year old Mustang design. The fact that one of Chrysler's newest "stars" can only post sales of less than 300 units more than Ford's iconic but aging design, doesn't bode well for future Challenger sales.

      With a redesigned for 2010 Mustang due in less than 30 days and GM's reintroduction of the Camaro (10,000 pre-orders) which is due out about the same time, things aren't looking good for Mopar fans.
      • 5 Years Ago
      The surprise is not that the Challenger outsold the Mustang, but that it did it by such a low margin. Challenger sales numbers should be trouncing the Mustang at this early point in the game or the future looks grim for the Dodge. What happens when the enthusiasts and brand loyalists have all had their fill?
      • 5 Years Ago
      Is this even news worthy? YTD as in the last 2 months. Oh goody, dont pat yourself on teh back too hard Dodge.

      Question who made more money on their sales, Ford or Dodge?
        • 5 Years Ago
        Probably Dodge, the Challenger shares lots of stuff with the LX cars which keeps costs down.
      • 5 Years Ago
      Good. I'm sick of seeing Mustangs everywhere ago. Maybe now I'll see some Challengers. I've seen 2 on the roads so far since it came out.
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