• Mar 12th 2009 at 3:27PM
  • 48
Cadillac Insignia - Rendered (poorly) by Autoblog

Following up on an earlier report this week about future Buicks using Opel parts and platforms, the Detroit Free Press is saying that General Motors is considering offering the Insignia as a Cadillac. The front-wheel-drive sedan would likely be offered in all-wheel-drive form to U.S. consumers, and would feature adaptive headlamps, a lane-departure warning system and other techy tidbits. The same Epsilon II platform will underpin the 2010 Buick LaCrosse, and although it's been assumed since the Insignia's introduction that Saturn would receive the mid-size sedan, with that brand's future in doubt, GM may be trying to leverage more of its European assets in the States.

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    • 1 Second Ago
      • 6 Years Ago
      I’m a big fan of GM, obviously not in current form but definitely have an appreciation for the history of the automaker.

      SAAB was recently reported to have several interested buyers which is excellent news for GM, they will receive cash for this brand and not have to shut it down.

      It is a strong belief of mine that Hummer and Saturn should be shut down completely by 2012. to give another automaker entry to the U.S. market through these dealerships and the ability to import inexpensive cars and launch new brands is counterproductive to long term survival of GM. The U.S. is further over branded and over-stored with dealerships which is why these brands should be completely shuttered.

      Buick-Pontiac-GMC- will continue to be successful. combined they actually have significant market share. if Buick is relegated to Mid-Market luxury niche, Pontiac is a sporty niche, and GMC continues to provide the trucks, vans, and SUVs the other brands lack the company will be successful and might actually grow their market share.

      Pontiac- Should become the U.S. import arm for 5-6 Holden Australia vehicles. the vehicles should be stylish and sporty and fit with the history of the brand. Firebird, GTO, Trans-Am should be three of the 5 cars. they can also be introduced as hybrids or with different engine variants for everyone who will say it makes no sense to bring back those sports cars.

      Buick- Should be the U.S. import arm of Opel Europe. Buick should have a constant line up of 6-7 vehicles. by importing most of their line up they cut development costs drastically while providing a full line up of refreshed cars.

      GMC- this brand will be reinvented in future years, and will most likely revolve around crossover products and unique re-engineered versions of some Chevrolet hits. there still is strong loyalty to this brand even if it is mostly re-badged Chevrolets that they sell. The company is poised to grow sales if they reinvent their line up.

      Opel/Vauxhall- these are two of GM Europe operations that sell the same product under different banners. Vauxhall only operates within the United Kingdom and provides an added and unnecessary cost for Opel to rebadge their vehicles. Vauxhall should be folded into the Opel brand and cease to exist.

      This same logic should be applied to Holden Australia and Daewoo. the strong Holden brand that is responsible for several engineering and design hits should be merged with Daewoo, with Holden being the surviving marque. this will cut costs, reduce management and allow GM to fully realign their operation and realize efficiencies of scale.

      For GM to close both Saturn and hummer the costs would be minimal. when Oldsmobile was shuttered in early 2000 that brand had nearly 2,800 dealerships which made buyouts and lawsuits costly. Saturn and Hummer combined have probably 750 dealerships. this reduces the cost of closure and allows GM to get loss makers off their balance sheet.

      It would cost GM most likely $550 million to get rid of those two loss making brands, which seems like a bargain compared to the $2 billion it cost to close Oldsmobile. these steps really need to be taken to shore up GMs business and consolidate into a strong firm with a real purpose.

      The steps above if taken will reposition both products and brands to better take advantage of the automotive market and the future shifts that are likely to take place. great luck GM!!
      • 6 Years Ago
      This plan will be current over the weekend, by monday they'll say "let's import Daewoos instead".
      • 6 Years Ago
      No. GM should sell this as a Buick not as a Cadillac. Cadillac should be a tier 1 brand, while Buick should be an entry luxury brand.
      • 6 Years Ago
      Here it is, boys and girls....the 2011 Cadillac Cimarron!!!!
      • 6 Years Ago
      GM really doesn't have a clue about planning, consistency and foresight, do they.

      Haven't they spent a solid decade getting Cadillac's branditecture right? There's the angular styling motifs, the interior architecture... Then they spent tremendous effort getting the Buick styling and packaging just-so with the Lacrosse.

      Maybe they can start by killing off the insipid bloat mobiles that plague the Chevrolet lineup and replace them with this.
        • 6 Years Ago
        Bingo Serge, bingo.
        • 6 Years Ago
        Yeah... they should just get over it and make this the Impala. Stick their new supercharger down the middle of the 3.0L DI V6, give it 350hp and call it a day. With these looks, AWD, and that amazing engine it WILL set like crack!!!
      • 6 Years Ago
      The new La Salle by Caddy? Just in time for the next great recession? Oh, hum.
      Kenneth Creedon
      • 6 Years Ago
      As a follow up to the DTS/STS replacement why not use the LS3 in conjunction with a true dual-mode hybrid system. Until electric cars become mainstream revolutionize your luxury offerings. Some of the best, most reliable V8 technology with cylinder deactivation combined with the newest hybrid technology that improves emissions, fuel economy, and off the line performance. IE directly attack the Lexus LS430h as its hybrid system does little in terms of fuel economy.
      • 6 Years Ago
      GM and Chrysler formal announcements aren't worth reporting. They're invariably withdrawn later. There is even less value in publishing speculation.
      • 6 Years Ago
      Caterra 2.0. Actually I think it was the Caterra that zigged insted of zagging and didn't sell. Oh well, GM will never learn.
      • 6 Years Ago
      I assume/hope this would only be for what's *under* the sheet metal?
      • 6 Years Ago
      Interesting. Well, I personally love the interior on the original - so hopefully that carries over to a Cadillac version if it happens. Still, I'm not crazy about the idea of all this platform sharing. I suppose GM needs to do it..

      Sal Collaziano
        • 6 Years Ago
        Oak is 100% on this. Nothing wrong with platform sharing. The Acura TL and Honda Accord look nothing alike. Neither do the Chevy Malibu and the Saab 93, or the Highlander/RX350. Some thought was put into those vehicles to make them different from the lower end nameplates. However, badge engineering two vehicles (think Chevy Traverse and GMC Acadia or Ford Fusion and Mercury Milan) with the exact same interiors and powertrains basically hinges on consumer ignorance to sell vehicles.
      • 6 Years Ago
      Possible GM staff read this bolg .. who knows. Message to GM, Cadillac will never be on my radar screen, ever. Pontiac yes, others probably. GM please don't put all your eggs in baskets that have too much bad baggage.
        • 6 Years Ago
        GM should absolutely not allow the introduction of a Cadillac based on a front wheel drive platform! These are the type of moves that got GM in trouble in the first place. Cadillac's future small midsize sedan should be based, as stated previously, on the new Alpha platform NOT the Epsillon platform. While the Insignia could turn into a pretty good Buick, trying to turn it into a Caddy would mock the brands new found image!
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