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Click above to watch video after the jump

The original Hampster Dance was born in 1998 and featured an endless loop of four hamsters dancing to the song "Whistle Stop" by Roger Miller. One of the first internet memes to really explode in popularity, the Hampster Dance and its simple animated GIFs look positively low tech by today's standards, but we remember the first time we saw it and were ROFL for hours.

Kia has come along and appropriated the domesticated rodents for a commercial promoting the new Soul. A compact, four-door, wagon-type vehicle in the vein of the Scion xB, the Soul fits four hamsters comfortably and they clearly enjoy the car's iPod connectivity. Those hamsters not riding in a Soul, however, get a hamster wheel, which obviously won't get them very far. The commercial is cute and playful, though we're suing Kia if our nightmares about giant hamsters comes back.

Follow the jump to watch anthropomorphized hamsters drive a Kia Soul.

[Source: YouTube]



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    • 1 Second Ago
  • 44 Comments
      • 5 Years Ago
      Hamsters driving Kia s.
      They're not worried about insulting their demographic?
        • 5 Years Ago
        Kia is rapidly getting a new demographic; cool hamsters getting down in a Soul with iPod connectivity and pulsing car speakers is definitely not insulting. They picked a good song, too.
      • 5 Years Ago
      great idea, excellent commercial!
      • 5 Years Ago
      I test drove a soul the other day at the dealership by my house. I was very impressed by the sporty handling, the only downside was the road noise coming from the wheels.

      It's definitely on my short list of vehicles I would like to own after my lease finishes.
        • 5 Years Ago
        Which one did you test drive, Tony? I imagine the 18" tires are moderately noisy, but hopefully the 16" ones aren't.
      • 5 Years Ago
      Should have been a Super Bowl commercial...would have double their sales.
      • 5 Years Ago
      Sweet! that was a very creative ad.
      Kumail
      • 5 Years Ago
      I really like the Soul, saw one at a dealership in a light green, looked nice.

      Might consider it depending on how the coupe looks like...
      • 5 Years Ago
      It would have been better with the actual hamster dance song...
        • 5 Years Ago
        Agreed. Remixed or something.
      • 5 Years Ago
      That is one ugly car.
        • 5 Years Ago
        It's ugly, the same way the Scion is ugly.

        Who wants to drive around in a toaster?
        • 5 Years Ago
        how's so? You can't possibly call this ugly.
        • 5 Years Ago
        Impossible? This is a car built to love or hate with little room in between.
      • 5 Years Ago
      It's a good commercial, it's a shame it's for such a piece of cr@p, ugly, car.
      • 5 Years Ago
      Ahh the power of advertising on women. My wife who hated the Soul at the car show now wants one because of this commercial.
        • 5 Years Ago
        A study showed that women had 80% of the purchasing decision when it came to cars. Not too surprising.
      • 5 Years Ago
      very funny, it is a good idea to advertise like this !
      • 5 Years Ago
      AWWWWWWWWWW!
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