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Superstar comedian Jay Leno announced Monday night on his show that he was planning a free show in Detroit on April 7th. The reason? We'll let him explain: "I want to do a show for the, not just the auto workers, but anyone out of work in Detroit. But it'll be free. It won't cost you a dime. Not that I'm the greatest comic in the world, but it's free. If you don't like it, you get your money back!"

To benefit from Jay's generosity, Detroit-area residents will need to show a photo ID and tell the ticket counter representative that they are unemployed, which will grant them four free passes. Pepsi has also joined in to offer free refreshments and The Palace of Auburn Hills, home of the Detroit Pistons, has promised free parking.

Free Jay Leno jokes might be just what the doctor ordered for an area that's suffering one of the highest unemployment rates in the country. Show goers would likely be even more pleased with a car show in the parking lot of the Palace featuring the rarest, fastest and most peculiar specimens from Leno's own garage. Read the press release from Leno's people and watch the video segment after the break.



[Source: The Tonight Show with Jay Leno]



PRESS RELEASE:

NBC'S 'THE TONIGHT SHOW' HOST JAY LENO ANNOUNCES HIS OWN COMEDY STIMULUS PLAN

HOST LENO AND PEPSI TO REFRESH DETROIT AREA RESIDENTS WHO HAVE FOUND THEMSELVES OUT OF WORK WITH A FREE STANDUP APPEARANCE AT THE PALACE OF AUBURN HILLS ON APRIL 7

Tickets Are Available Beginning Monday, March 16 at the Palace at Auburn Hills Box Office

BURBANK - March 10, 2009 - On the March 9 edition of NBC's "The Tonight Show with Jay Leno," host Jay Leno announced his plan for "stimulating" America with what he does best -- tell jokes. The comedian -- with a big boost from the event sponsor Pepsi -- will appear in the Detroit area to perform his standup for people who have found themselves out of work due to the current economic crunch. NBA's Detroit Pistons have donated their home court, the Palace of Auburn Hills, to house the night of free entertainment.

In addition, Leno has even had the fees for parking waved.

"I'm watching our president and he's saying what we should do to help. We got this bad economy thing and well, I tell jokes...so how can I help out? So I was thinking, an awful lot of people unemployed, out of work, don't have any entertainment dollars...Well, one of my favorite places is Detroit, and there are so many out-of-work autoworkers. People work hard their whole lives, they're saving their money and so I thought, why don't I go to Detroit and do (my comedy) show?" said Leno before Monday's "Headlines" segment. "I want to do a show for the, not just the auto workers, but anyone out of work in Detroit. But it'll be free. It won't cost you a dime. Not that I'm the greatest comic in the world, but it's free. If you don't like it, you get your money back!"

As the event sponsor, Pepsi will be underwriting the show. Consistent with its "Refresh Everything" campaign, Pepsi is partnering with Jay Leno to provide the audience a sense of renewal and optimism through this special event.

Tickets for the event which is produced in cooperation with Gail & Rice Inc., a global, full service communications and entertainment agency, will be available at the Palace of Auburn Hills box office beginning at 10 a.m. on Monday, March 16. When receiving the tickets, participants must provide their photo ID. Tickets will be limited to four per person. For more information please visit "The Tonight Show" website, www.nbc.com/The_Tonight_Show_with_Jay_Leno.

"The Tonight Show with Jay Leno" is from Big Dog Productions in association with Universal Media Studios. Debbie Vickers is the executive producer.

For artwork from "The Tonight Show with Jay Leno," please visit the NBC press website at www.nbcumv.com. Online press and bloggers can obtain a video embed code of the announcement for their sites at www.nbc.com/The_Tonight_Show_with_Jay_Leno/video/.

Pepsi-Cola North America Beverages (www.pepsi.com ), based in Purchase, N.Y., is PepsiCo's refreshment beverage unit in the United States and Canada. Its U.S. trademarks include Pepsi, Mountain Dew, Sierra Mist, Mug, Aquafina, SoBe and IZZE. The company also makes and markets Tropicana juice drinks, Dole and Ocean Spray single-serve juices and North America's bestselling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, please visit www.pepsiproductfacts.com
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