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Click above for a hi-res gallery of the 2010 Jaguar XFR

With high-performance models like the new XKR and XFR pouncing onto the scene, Jaguar is establishing itself once again as a power-player in the performance-luxury market. And to that end, the British automaker is reportedly planning on opening new facilities aimed at training drivers on how to get the most out of their cat-nip-laced performance machines.

According to Autocar, the first will be a new R Performance Academy at the company's test track near former sister company Aston Martin's headquarters in Gaydon, Warwickshire, England. Tutelage at the academy would be included in the price of a new XKR or XFR (and presumably any future performance-oriented Jaguars as well), and could be open to the public for a charge. Beyond that, however, Jaguar is also said to be looking into establishing a brand center akin to Mercedes World at Brooklands, where customers could test drive different models with different configurations to help them decide which specifications to order on their new cars. The larger facility would likely require moving to a more accessible location in the UK, while the projected £5m cost (about $6.9M USD) of the center will likely mean it won't be ready until a few years from now.





[Source: Autocar]


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    • 1 Second Ago
  • 15 Comments
      • 5 Years Ago
      I thought it was going to be a class for how to fix it when it breaks down.
        • 5 Years Ago
        HEY that was gonna be my joke!
      • 5 Years Ago
      I bet the POSs break down during your training.
        • 5 Years Ago
        The "King of Cool" drives in 08 Infiniti G35x.

        Lets get this straight, I think the XF is one of the most beautiful sedans on the road along with the Mercedes CLS. My friend has an XF and has had numerous issues. Even this site posted and article about them having issues, hence me calling it a POS. Read the following: http://www.autoblog.com/2009/03/09/report-quality-problems-afflicting-jaguar-xf/

        What does "Dear Abby" drive? ;)
        • 5 Years Ago
        POS?!?!

        Your posts love to dis lots of cars...........So what does the "King of Cool" drive?
      • 5 Years Ago
      Something's not quite right about those drifting pics.

      Regardless, I would love the manufacturer offering me to test drive my brand new sports car and possibly voiding my warranty and causing damage from novice drivers. I wonder if Toyota is doing that so I can "test drive" a Camry going 60 sideways...
        • 5 Years Ago
        Well, they're rendered, if that's what you mean.
      • 5 Years Ago
      Another poser performance machine... Come on, automatic only? What exactly do they teach you, how to hold your latte, talk on the cell phone and navigate the mall parking lot?

        • 5 Years Ago
        Spoken like a true poser. Because driving dynamics revolve all around the transmition... get real!

      • 5 Years Ago
      Stupid Jaguar, why didn't they offer this for the 07 models..I would of loved that. But I don't in England so I guess I would be screwed anyways
        • 5 Years Ago
        Hey Superman, ferrari does do this already, they have a performance driving school in Montreal, just outside of MT Tremblant. Me and My dad went to it, and it was one of the best experiences ever in a car. Although you have to be an owner.
        • 5 Years Ago
        I think Ferrari or Audi should do this for the more expensive cars. R8s and 599s that would be a great idea. Most rich folks don't know a damn thing about high performance driving. Look at www.wreckedexotics.com
      • 5 Years Ago
      They were going to offer the same training for Lincoln, but not that many people were interested in becoming a livery or limo driver. LOL
      • 5 Years Ago
      I want to buy an XFR, take the driving course, and sell it on ebay for a profit!

      (This scheme probably wouldn't work, but it is fun to dream)
      • 5 Years Ago
      Jaguar was rated 2nd behind only Lexus recently in the JD Power quality survey.

      I don't know what sources you bashers base your opinion on, but after 20 years of industry experience, I would tend to believe JD Power over opinions on a blog.

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