With high-performance models like the new XKR and XFR pouncing onto the scene, Jaguar is establishing itself once again as a power-player in the performance-luxury market. And to that end, the British automaker is reportedly planning on opening new facilities aimed at training drivers on how to get the most out of their cat-nip-laced performance machines.
According to Autocar, the first will be a new R Performance Academy at the company's test track near former sister company Aston Martin's headquarters in Gaydon, Warwickshire, England. Tutelage at the academy would be included in the price of a new XKR or XFR (and presumably any future performance-oriented Jaguars as well), and could be open to the public for a charge. Beyond that, however, Jaguar is also said to be looking into establishing a brand center akin to Mercedes World at Brooklands, where customers could test drive different models with different configurations to help them decide which specifications to order on their new cars. The larger facility would likely require moving to a more accessible location in the UK, while the projected £5m cost (about $6.9M USD) of the center will likely mean it won't be ready until a few years from now.