• Mar 9, 2009
Click above for high-res image gallery of the 2010 Buick LaCrosse

General Motors may be taking a page out of its own book as it reportedly plans to raid the Opel parts bin for future Buick models. The last time GM decided to import Opels to the United States, it did so with the Saturn brand, and we all know how well that exercise turned out.

Regardless of its past failures, it does make sense to design platforms that can be used in all of the global markets that GM has access to, and the upcoming 2010 Buick LaCrosse uses the same Epsilon II underpinnings as the latest Opel/Vauxhall Insignia. That car debuted to mostly rave reviews at the Detroit Auto Show earlier this year and it proves that not all vehicles using the same platform need to be identical, as they were in large part between the Open and Saturn brands.

As noted U.S. philosopher George Santayana once famously said, "Those who cannot remember the past are condemned to repeat it." Here's hoping that GM's been paying close attention these last few years.



[Source: Automotive News - sub. req'd]


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  • 55 Comments
      • 5 Years Ago
      Concerning the '10 LaCrosse... even as a to-be college grad, that looks to be a car that I would definately consider buying (especially a hybrid version), if a first-gen CTS-V doesn't pan out.
      • 5 Years Ago
      Well the Regal was approved for Buick NA, and Lutz already said we "could" expect a hatch based on the New Astra, so what else is there? Ab Antara-based CUV? hmmm.....
        • 5 Years Ago
        New American Astra better be turbocharged.
      • 5 Years Ago
      That's a beautiful car. Will younger buyer's go for it? My father will. Properly priced this vehicle should help.
        • 5 Years Ago
        Well, I am 33 and this car is on my shopping list for this summer as is a CTS DI AWD. Either one that I buy will be brand new.
      • 5 Years Ago
      But German government wants to take Opel off GM's hand and distribute Opel cars directly in the US and China.
        • 5 Years Ago
        How long before all GM products are designed overseas?
      • 5 Years Ago
      Cool idea. Cadillac can be the luxury brand to compete with BMW,Mercedes etc, while Buick could be an entry luxury brand to compete with Acura,Infiniti,Volvo etc.
      • 5 Years Ago
      I love the 2010 LaCrosse... it has the freshest and nicest interior design I've seen on any vehicle in a while.
        • 5 Years Ago
        It looks decent to me.
      • 5 Years Ago
      Just a few short replies to some of the comments in the original article and in the subsequent posts:

      1) Saturn failed as a North American outlet for Opel mainly because of the brand's established market image as an affordable compact composite car brand. Trying to align Saturn with Opel in an attempt to take the brand upmarket was a misguided idea at best.
      2) Buick is a better fit for Opel's products because the brand still has a premium image in the U.S. With modern products and some effective advertising/marketing, Buick could become a cool and relevant premium brand.
      3) Any Opel models that will be rebadged as Buicks in North America will hopefully be built in North America and modified to meet the North American market's expectations for premium products.
      4) What the article fails to mention about the platform sharing relationship between the Insignia and the 2010 LaCrosse is that the cars have different wheelbases and overall dimensions. The Insignia is a smaller car based on the SWB version of Eps II; it will probably be marketed as an entry midsize premium sedan should it come to the U.S. as the new Buick Regal. The LaCrosse is a larger car based on the LWB version of Eps II; it will probably be marketed as the brand's new fullsize flagship sedan. Cars can share platforms and still have different wheelbases and overall sizes.

      Overall, I think this is a wise move for GM in North America. Buick can make a solid impact in the premium segment if it is given the proper products and effective promotion.

        • 5 Years Ago
        Whatever makes you think Opel is a premium marque? They're repmobiles and shopping appliances ... nothing more.

        Saturn was a far better fit for GME in North America. Unpretentious, well-built, ordinary mainstream cars, which is what Opel/Vauxhall products are. Unfortunately, GM missed a golden opportunity with Saturn - there were plenty of Astra and Vectra derivatives which Saturn could have plundered and which would have brought them ahead of their competitors in North America (e.g. the excellent 1.9 CDTi in the Astra), and the proposed Saturn Corsa would have really given the Yaris and Fit/Jazz a run for their money in the States.

        The partial sell-off of Opel and jettison of Saturn would be better used to make Saturn the sole NA Opel outlet than rebadging Opels in North America with a marque associated with the average geriatric patient.
      • 5 Years Ago
      Why is GM even putting money into Buick? They haven't had a decent car since they killed the Regal.
      • 5 Years Ago
      Buick needs to launch a Cadillac style advertising campaign to start changing it's image. Something along the lines of Cadillac using Led Zep music only with a younger, more current band.
      • 5 Years Ago
      The problem with the Saturn/Opel relationship was never the product. It was the horrendous marketing campaign.


      Oh, and the only real Opel models in the Saturn lineup are the Astra and the Vue. Every other vehicle has Opel styling, but American engineering. The reason for this was due to the fact that Saturn was still meant to be an entry-level brand. Opel is more entry-luxury like Buick and demands higher prices. Buick and Opel are a perfect fit.
      • 5 Years Ago
      I like this car a lot. For those who think it's too Euro to appeal to the "traditional" Buick buyer; you're right. But that demographic is dwindling so GM needs to attract a whole new set of... um... younger folks to buy their cars.

      To me, the exterior on this new Buick is exceptionally inoffensive (I mean how can a bazillion Lexus LS owners be wrong...) PLUS the interior is extremely nice. If I were in the market for a luxury car - of any stripe - I would put the La Cross on my list.

      Just don't give me in of that horribly shiny GM fake "wood" trim. Pah-lease...

      • 5 Years Ago
      Don't forget the horrible Cadillac Catera...
        • 5 Years Ago
        Forget the Catera? Who could forget Ziggy the Duck and the "Caddy that zigs?"
        • 5 Years Ago
        But let's not forget the Saturn Aura either
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