• Mar 7, 2009
The 2009 Audi S4 has some serious performance chops. The four-ringed sports sedan can hit 60 in 5.1 seconds, thanks in part to its 330-horsepower, supercharged, 3.0-liter V6. Some of the credit also goes to Audi's excellent quattro AWD system, which helps keep the S4 planted in most any situation. Just for kicks, Audi decided to test the S4 on a mountainside, complete with plenty of snow and some well placed flags.

To make the S4's downhill slalom interesting, Audi TV pitted it against an actual downhill skier. The skier was equipped with Audi-branded skis, so the automaker wins no matter what. Hit the jump to see this unusual race unfold, complete with a surprising winner. Hat tip to Mobilehavoc.

[Source: YouTube]


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    • 1 Second Ago
  • 30 Comments
      • 5 Years Ago
      They could have hired me, given me the same equipment, and made a better video.

      And I am in Engineering. Engineers have zero art skills.

      :P
      • 5 Years Ago
      soo uh, where can I get those skis? lol
      • 5 Years Ago
      I believe Clarkson did a similar stunt in his 'Speed' series only he used a Jag and he won.
      • 5 Years Ago
      What a turd commercial.. total trash. Again, it's commercials like that, so irresponsible in advertising, that make your average Joe turds go driving like a lunatic because they think they'll be able to do in snow what they do on a dry, sunny road. That Audi probably donuted all the way down hill and probably ended on it's side, they just did not show it. Trash...
      • 5 Years Ago
      how funny....i was watching downhill skiing last night on nbc and started wondering who would win, a rally car or the athlete...not exactly a rally car but close enough!!!
      • 5 Years Ago
      I have to say that I do prefer this commercial over Audi's cheap shot, trying too hard to be funny styled commercials.
      At least this time instead of obsessing over the competition and taking cheap shots at them Audi made an attempt to show what its product is capable, which is difficult due to its editing style, but at least they tried.
      Maybe though Audi just needs to hire a new marketing team...
      • 5 Years Ago
      that was a horrible commercial. that car never made two gates in a row or they would have shown it!
      • 5 Years Ago
      So is this a trailer for Brokeback Mountain 2? (with product placement)

      Was the hug necessary?



      This has to be the most odd Audi video yet.
      • 5 Years Ago
      Let's see who wins the race back up the mountain...
      • 5 Years Ago
      looks like a crappier version of the STI video they did years ago.
      • 5 Years Ago
      I thought the hug at the end was sweet.
      • 5 Years Ago
      Ahhh, Audi's grandier Advertising rhetoric. So, over played. Could have sworn BMW has similar stuff like this. At least there driving series shorts a few years back were cooler.
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