• 17
Ford Escape - Click above for high-res gallery

Ford is continuing to leverage the development dollars it spends on new technology while also keeping products fresh by expanding new features to more vehicles. The latest example is the 2010 Escape and Mercury Mariner. After a body redesign in 2008 and new powertrains for '09, this year brings additional safety enhancements. Ford's compact CUVs now have integrated blind-spot mirrors and the MyKey system as standard equipment, with several other features optional. MyKey lets the owner program keys for things like stereo volume, speed limiting and warning beeps at certain speed thresholds, which ought to be very handy when turning over the car to a teenager.

New options for the Escape and Mariner include the Active Park Assist feature we saw demonstrated recently on the Lincoln MKS, a rear view camera with LCD display in the rear mirror and updated SYNC features.



Photos Copyright ©2008 Sam Abuelsamid / Weblogs, Inc.

PRESS RELEASE

2010 ESCAPE ADDS NEW SAFETY TECHNOLOGIES, BUILDS ON LEADING CRASH RATINGS, ROLLOVER PROTECTION

New 2010 Ford Escape

* The new 2010 Ford Escape and Escape Hybrid will feature five new safety and driver-aid technologies, including Integrated Spotter Mirrors, MyKey™, Rear View Camera System and Active Park Assist.
* Escape is one of the first Ford vehicles to feature SYNC with Traffic, Directions and Information – helping reduce distractions while accessing important route and safety information.
* The technologies build on Escape's 5-star and top pick crash-testing ratings, including the highest ratings from the government and Insurance Institute for Highway Safety (IIHS).
* Escape is the only small SUV to offer advanced roll stability control and side curtain air bag technologies with rollover protection.

DEARBORN, Mich., March 6, 2009 – Ford's 2010 Escape, the small SUV with the best crash test ratings of any vehicle in its class, is increasing its technology leadership with the addition of five new features that improve safety, reduce driver distractions and aid drivers by automatically parallel parking their vehicle.

The new Escape, in showrooms this summer, will add MyKey™ teen-safety technology, Integrated Spotter Mirrors – both offered standard (MyKey on XLT and above models) – optional Rear View Camera System and SYNC with real-time Traffic, Directions and Information. The new model also will be the North America's first SUV to offer Active Park Assist, which uses an ultrasonic-based sensing system and Electric Power Assisted Steering (EPAS) to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot.

The new technologies build on Escape's unsurpassed crash ratings – a "Top Safety Pick" award from the Insurance Institute for Highway Safety (IIHS) and 5-star government ratings in all crash tests. The Escape, which Kelley Blue Book editors recently named one of the "2009 Best New Family Vehicles," also is the only compact SUV to offer standard AdvanceTrac® with RSC® (Roll Stability Control) and a standard Safety Canopy® side curtain air-bag system.

"The Ford Escape is one of few vehicles that earned both full 5-star crash ratings and a 'Top Safety Pick' in the small SUV segment," said Susan Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering. "These new technologies will help to take the new Escape to the next level of safety and driver satisfaction."

According to 2008 Ford market research data, nearly nine out of 10 Escape and Escape Hybrid buyers rank safety features – including the road-holding capability delivered by roll stability control – as one of their top purchase reasons.

Technology Transformation
Unprecedented for a carryover model, the Ford Escape's technological makeover demonstrates Ford's broader efforts to quickly and efficiently introduce new features along the consumer electronics industry's development cycles measured in months.

"Our vision with SYNC, MyKey and other new technologies is to be a technology leader, making it affordable for millions – just as Ford has done with safety and fuel-saving technologies," said Doug VanDagens, director of Ford's Connected Services Organization.. "We are a car company that through market-driven, customer-focused innovation is learning to think and act like an electronics company, leveraging partnerships with fresh technology leaders."

The 2010 Escape will feature:

Integrated Spotter Mirror (standard) – a consumer-friendly, affordable blind spot technology that consists of an outside rearview mirror designed with a secondary convex spotter in the top outer corner, which is aimed exclusively at the driver's blind spot. When traffic enters the driver's blind spot on either side of the vehicle, it is visible in the secondary convex mirror, helping provide the driver broader peripheral view.

MyKey (standard) – allows owners to program a key that can limit the vehicle's top speed and audio volume. MyKey also encourages safety-belt usage, provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour. This feature is standard on Escape models featuring a message center cluster, including XLT and above.

Rear View Camera System – uses an exterior camera embedded in the rear of the vehicle that sends images to a video display in the rearview mirror or the navigation system screen to help enhance visibility directly behind the vehicle when it is in reverse. Ford is leveraging the affordability of high-quality video cameras to widely offer the technology with navigation systems.

Active Park Assist – uses an ultrasonic-based sensing system and Electric Power Assisted Steering (EPAS) to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot. The technology is a major leap forward in speed and ease of use compared with the camera-reliant systems offered by competitors. Ford's system requires less driver interaction and reduces the risk of selecting a parking spot that is too tight. Ford's Active Park Assist also works in downhill parking situations, unlike competing systems.

SYNC – Ford is expanding its connectivity leadership by introducing exclusive new SYNC real-time information features. The new Escape is one of the first vehicles to introduce this innovation – SYNC with Traffic, Directions and Information – which leverages industry-leading voice-recognition software, integrated GPS technology, and a customer's Bluetooth-capable mobile phone. SYNC's new services provide simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports, and weather.

A recent study shows that SYNC's hands-free system significantly reduces the level of distraction when drivers select a phone number or choose a song on their MP3 player compared with the same operations performed with hand-held cell phones and music players.

"We know people want to stay connected in their vehicles, so Ford is continuing to deliver that connectivity for them responsibly and safely," says Susan Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering. "Our SYNC research backs up what most of us instinctively know – that it is better while driving to place a call using a voice interface than dialing manually, because you can keep your hands on the wheel and eyes on the road."

Safety Standard
The 2010 Ford Escape's standard safety technologies also include:

* AdvanceTrac® with RSC® (Roll Stability Control) – the world's only system with a gyroscopic sensor that actively measures and helps prevent both side-to-side "yaw" and roll movements
* Safety Canopy™ – a side air curtain technology offering protection for the first and second seating rows, and helps provide rollover and ejection protection with extended deployment in rollovers
* Personal Safety System® – a suite of seven safety technologies, including new dual-stage front air bags for the driver and front-seat passenger, side air bags and a front passenger sensor system
* Tire Pressure Monitoring System – alerts drivers when tire pressure is low. Properly inflated tires not only are important for safety – they also can help improve fuel economy.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      • 5 Years Ago
      I have to echo the first comment. Is it even available with disc brakes, or is it still stuck with the archaic drums? This type of "engineering" is what makes it so incredibly difficult to respect American manufacturers. They need to step into the 21st century and quit trying to save a buck on critical drive train components. The simple upgrade to a reasonably powered V6 was about 5 years overdue.

        • 5 Years Ago
        While I prefer rear discs in my car which I use on the track, I'm glad my Rav4 has drums. You can neglect them completely and they never let you down, the shoes are mostly out of the elements are pretty much last forever. Rear disk calipers which will seize without periodic maintenance, usually taking the rotors with them. They also require convoluted parking brake setups.
      • 5 Years Ago
      Now give it skid plates and a four-wheel-drive transfer case. Seriously. It would be awesome to be able to buy a genuine off-road SUV with good fuel economy and not have it be a Chrysler product (i.e. the Jeep Patriot).

      Oh, also improve its approach/departure/breakover angles.

      Thanks in advance.
      • 5 Years Ago
      For those of us with '09 Mariners (yes, I bought one, and I love it) can we get the new Sync features through a software update at the dealer service department, or are we SOL?
        • 5 Years Ago
        My guess is no, because the new software (as mentioned in the press release above) uses a GPS module that the earlier SYNC systems probably don't have. But you should definitely ask; I'm curious to know for sure.
        • 5 Years Ago
        Yes all the upgrades will be availabe at your ford dealer for under $50. Dealers choice what to charge but Ford reccomends they charge nothing. The GPS module sync utilizes is in your cell phone, not the vehicle.
      • 5 Years Ago
      The mykey would be perfect for rental places.
      • 5 Years Ago
      Have they updated the rear brakes from drums to discs on the non-hybrid models?
      • 5 Years Ago
      I just got an '09 Mariner and I loooove it, but I just knew the next year there would be features coming out and I'd be jealous. Still, I don't want to pay extra for anything, I just might upgrade the Sync if possibile.

      I've been nothing but pleased with my Mariner and the Sync system as it is now is fabulous. Not sure if I'd need everything else anyway.
      • 5 Years Ago
      Oh look, it's going offroad!
      • 5 Years Ago
      Ugly and cheap.



      Almost everything in it's class is better then it.
        • 5 Years Ago
        @Ryan:

        Actually, both the Jeep Patriot and the Toyota RAV-4 carry better fuel economy ratings than the Ford Escape, especially in the city. The RAV-4 can do it with a third row seat, too.

        Ratings:

        Ford Escape with AWD, automatic, 4 cyl: 19 city, 25 highway
        Jeep Patriot with AWD, CVT, 4 cyl: 21 city, 24 highway
        Toyota RAV-4 with AWD, automatic, 4 cyl: 21 city, 27 highway
        • 5 Years Ago
        I disagree, JDMlover. My Escape is good looking, reasonably economical for a six cylinder 4x4, is comfortable (except it needs a telescoping steering wheel) and has not been in the garage for anything except routine service!
        • 5 Years Ago
        You speak english very goodly
        • 5 Years Ago
        That may be true, but nothing else in its class can match the its fuel mileage.
      • 5 Years Ago
      Why would MyKey be standard? What use would it be for someone without teenagers?

      I guess the incremental cost is pretty small, since it's just software.
        • 5 Years Ago
        it could also be used as a valet key. or if you lend your car to a friend or family
    • Load More Comments