• Mar 6, 2009
Apparently, word got around to Ferrari that Top Gear Live was not using real Prancing Horses for its stunt driving routine in Australia a few weeks back, and it sounds like the Italian automaker is none too happy about it. A spokesperson for Ferrari said, "We asked them to change it... for the Hong Kong [Top Gear Live] show (the last stop on the world tour). We said please use real Ferraris."
The Ferrari spokesperson also said that Top Gear Live had admitted to using replica Ferraris. BBC's head of communications, Philip Fleming, says that he's been in contact with Ferrari but stops short of admitting that the show's supposedly Italian machinery was fake. Whatever the case, the Top Gear Live show in Hong Kong didn't use Ferraris at all, real or fake. Instead, the sequence was changed to incorporate unspecified drift cars that TG believes are more in keeping with the the interests of the local audience. Problem solved.

[Source: Stuff]


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    • 1 Second Ago
  • 22 Comments
      • 5 Years Ago
      I'm a fan of TG and Jezza's non-motoring column in the Sunday Times.

      These guys, though, need to learn that you shouldn't think you're bigger than the industry you exploit.

      Hmmm. It seems that a new world leader should learn that as well.
      • 5 Years Ago
      If some Chinese company used fake Ferraris people on here would be throwing a fit. However, since it is TopGear it seems to get a pass. Piracy is piracy no matter if it's the stealing of desgins, burning of CD's or the use of a fake car and portraying is as authentic.

      This is no different than buying a Folex on the streets of Shanghai.

      • 5 Years Ago
      I knew this would happen.
      Anyone here recall the story of the man who turned a real 360 into a stretch limo. Ferrari demanded that he remove all Ferrari logos from his car as well or face legal action.
      Not sure how that one turned out. Time for a search I think.
      • 5 Years Ago
      I simply refuse to believe that The Stig would drive a fake Ferrarri................

        • 5 Years Ago
        That's Fake Stig. He'll drive anything he's told to.
      • 5 Years Ago
      Keepin' It Real Fake.
      • 5 Years Ago
      A real Ferrari! Punch me Guido, punch me in the face!
      • 5 Years Ago
      If Ferarri has design patents on the cars (I would be very surprised if they don't) and TG is using the designs for profit, I think Ferrari has the legal standing to punt TG for the replicas. Whether it is a good idea or not would depend on your opinion on how the replicas used in the shows affect the brand. If the sound/appearance/performance don't reflect positively, TG is toast.
        • 5 Years Ago
        They're selling advertising on the show, tickets for admittance, etc. Hence, profit based upon the cars that are presented.
        • 5 Years Ago
        Umm... you do know they aren't selling these cars right?
      • 5 Years Ago
      Top Gear shouldn't have used fake ferraris. It's as simple as that.
      To try and pass off a fake as the real thing to the public is not only undermining the Ferrari company and brand, but also deceiving us, its loyal viewer base.
      In hollywood movies, we know stunt doubles are used, and we are only interested in the entertainment, but TG is known to use original equipment and locations for their stunts.

      TG, this is the first time I've felt duped, and let's hope its the last.
      • 5 Years Ago
      Note to Luca, if you want product placement you have to have some skin in the game.

      Ferrari must think that no amount of their arrogance will hurt their business. One might say that arrogance is an intended part of Ferrari marketing.

      Of course a clever company would have seized the PR opportunity by making authentic models available to replace the replicas.
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