• Mar 3, 2009
One more day in February wouldn't have done much to salvage yet another bad month of sales for the U.S. auto industry, but it wouldn't have hurt. All of the big automakers saw sales down around 40), Ford Motor Company (-48.4) again took the brunt of it, but Toyota (-39.8) and Nissan (-37%) weren't far behind. This just goes to show that the argument about U.S. domestic automakers not selling what people want to buy is bogus, as people just aren't buying across the board.
That said, the same brands that sold well in January have pulled out another one in February. The Koreans both did relatively well with Hyundai down just 1.5) and Kia up 0.4 in sales last month.

What are these brands doing that the others aren't? In Subaru's case, the redesigned Forester is selling like mad, up 107% last month with 5,978 units sold. Hyundai has an extra 1,263 units sold thanks to the all-new Genesis, but the Accent, Elantra and Entourage were all up, as well. Kia, meanwhile, got strong performances from the Amanti (!), Sorento and Sedona, as well as a 341 new Borregos sold last month. A combination of new models, attractive incentives and sales people who are better with the pitch than the next guy are probably all contributing to how well these brands are weathering the U.S. recession.

BY THE NUMBERS - February 2009
Brand Vol. Change Daily Avg. 2/09 Daily Avg. 2/08
Acura -41.5%
7,659 13,084 -39.0% 319
523
Audi -24.4% 4,653 6,152 -21.2% 194 246
BMW -37.5% 12,979 20,775 -34.9% 541 831
Buick -51.5% 6,196 12,768 -49.5% 258 511
Cadillac -52.2% 4,666 9,760 -50.2% 194 390
Chevrolet -54.5% 75,555 166,166 -52.6% 3,148 6,647
Chrysler -62.8%
15,519
41,709
-61.2%
647
1,668
Dodge -38.8%
46,590
76,141
-32.3%
1,941
3,046
Ford -48.8% 84,422 164,915 -46.7% 3,518 6,597
GMC -51.2% 16,204 33,237 -49.2% 675 1,329
Honda -37.5% 63,916 102,313 -34.9% 2,663 4,093
HUMMER -68.7% 1,053 3,362 -67.4% 44 134
Hyundai -1.5% 30,621 31,090 2.6% 1,276 1,244
Infiniti -36.8%
6,359
10,068
-34.2%
265
403
Jeep -32.0%
21,941
32,243
-29.1%
914
1,290
Kia 0.4%
22,073
21,988
4.6%
920
880
Lexus -38.4%
13,108
21,277
-35.8%
546
851
Lincoln -41.2% 5,633 9,573 -38.7% 235 383
Mazda -30.4%
16,401
23,548
-27.4%
683
942
Mercedes -23.5%
14,199
18,564
-20.3%
592
743
Mercury -44.6% 5,989 10,806 -42.3% 250 432
MINI -17.2% 2,826 3,415 -13.8% 118 137
Mitsubishi -50.8%
4,484
9,105
-48.7%
187
364
Nissan -37.1%
47,890
76,151
-34.5%
1,995
3,046
Pontiac -40.7% 14,200 23,935 -38.2% 592 957
Porsche -11.5% 1,518 1,715 -7.8% 63 69
Saab -62.8% 482 1,295 -61.2% 20 52
Saturn -57.2% 6,338 14,801 -55.4% 264 592
Subaru 1.4%
13,089
12,906
5.6%
545
516
Suzuki -60.3% 3,495 8,800 -58.6% 146 352
Toyota -40.0%
96,475
160,892
-37.5%
4,020
6,436
VW -17.5%
13,660
16,556
-14.0%
569
662
Volvo -55.3% 3,356 7,505 -53.4% 140 300
COMPANIES
BMW Group -34.7% 15,805 24,190 -31.9% 659 968
Chrysler LLC -44.0%
84,050
150,093
-41.7%
3,502
6,004
FoMoCo -48.4% 99,400 192,799 -46.3% 4,142 7,711
General Motors -52.9% 127,296 270,423 -51.0% 5,304 10,817
Honda America -38.0% 71,575 115,397 -35.4% 2,982 4,616
Nissan NA -37.0%
54,249
86,219
-34.5%
2,260
3,449
Toyota Mo Co -39.8%
109,583
182,169
-37.3%
4,566
7,287
February 2009 had 24 selling days versus 25 selling days for February 2009


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    • 1 Second Ago
  • 78 Comments
      • 5 Years Ago
      Hahahhaa.

      A day after I called the Mini "we expect record sales this year" guys a bunch of doofuses.

      hahahahahaha. good work, doofuses.
        • 5 Years Ago
        If BMW MINI is to make good on those promises, they'll need to add a lot of new markets to sell cars in. Because every existing market is going to see year over year sales drops.
        • 5 Years Ago
        With the redesign convertible and the new crossover coming, I think record sales are still a definite possibility.
      • 5 Years Ago
      Hyundai and Kia have gone a long way in terms of quality. In Europe, they're approaching VW quality!
      • 5 Years Ago
      "Hyundai & Kia are doing well"
      It is true when comparing within the industry, but their market is still relatively low, so who cares? LOL
        • 5 Years Ago

        you are stupid and you can't count. hyundai and kia together sold
        more than 50,000 vehicles. more than dodge, more than nissan, more
        than vw. thats about 10% of the market share which is huge for what they are.
      • 5 Years Ago
      Nice one Hyundai! Looks like that assurance program is really working. For those interested, i have the breakdown of sales per model on my site.

      http://www.hyundaifans.com/rides/viewtopic.php?t=59&f=27
      • 5 Years Ago
      Toyota seeks government bailout for their finance group.

      http://news.bbc.co.uk/2/hi/business/7920379.stm
      • 5 Years Ago
      Has anyone ever thought these number could be the norm and where they should be? We have been excessively spending for years on vehicles we did not need. Did our parents buy a vehicle every 3 years? Vehicles became a throwaway item and it wasn't sustainable. The sad part is it's the workers, not the corporations that will suffer.
        • 5 Years Ago
        Not really. I was listening to a story on NPR a few weeks ago when the January numbers came out. A commentator pointed out the fact that at the current sales rate, it would take over 25 years to replace all of the cars on the road. Sure, maybe some families will choose not to replace a third car, but I don't see a huge sea change in consumers that would suddenly cause the number of cars on the road to drop off enough to where these sales numbers are sustainable. And the vast majority of cars on the road will not reliably last for 25 years, so at some point, sales will have to pick up again.
        • 5 Years Ago
        Hey Luis,

        The economy has to move forward. So...either you spend your money...or Barak Obama will spend you money for you.

        Hahahahahahahahahahahahaha!!!!!!!!!!!!!!!!
      • 5 Years Ago
      Why is that you don't list total sales for the VW group at the bottom?
        • 5 Years Ago
        I know, Hyundai/Kia as well. It's just 30000 + 22000 for H/K, but why leave them out?
        • 5 Years Ago
        Hyundai has a controlling interest in Kia (51%), but they did not buy out Kia. Much the same as Ford did not buy out Mazda, but has a controlling interest in it. FordMoCo do not contain Mazda numbers.
        • 5 Years Ago
        > Hyundai has a controlling interest in Kia (51%), but they did not buy out Kia. Much the same as Ford did not buy out Mazda

        Different story. Hyundai and Kia headquarters are in the same building, research center in same campus, Kia's president is Hyundai chairman's son, etc. Hyundai and Kia are same company at management and R&D level.

        Hyundai and Kia remain separate at production and sales, simply because company fears the world's most militant labor union. Hyundai union and Kia union are as bad as they are now, imagine what would happen if they are joined and are twice as big...
        • 5 Years Ago
        Because VW and Audi don't report their numbers together, they report separately in the U.S.
      • 5 Years Ago
      Automotive news says "the Hyundai Group was down 0.7 percent" the bottom of their chart states that the Hyundai Group consists of Hyundai and Kia.
      • 5 Years Ago
      I am really surprised by Hyundai-Kia's performance.
        • 5 Years Ago
        Kia increased their sales exactly like XJ guessed. Huge, huge, huge, incentives.

        Look at these prices:
        http://townhall-talk.edmunds.com/direct/view/.f10c9e1
        $6000-8000 off Optimas

        The Amanti has even more cash back on it than the Optima!

        It's not hard to sell cars if your car is half the price of your competitors. Where are you going to buy a $12,000 Camry?
      • 5 Years Ago
      Kia and Hyundai are relatively small companies. They can only go up from where they have started, so this isn't at all surprising.
      • 5 Years Ago
      its actually quite refreshing to see a new business model emerge that benefits the consumer. however, even if hyundai had better designs, "design" is very subjective. If they want to move upscale, they need to depart from the Hyundai name, and also improve dealerships nationwide.

      Has anyone been to a hyundai dealership? its as bad as subarus! A large part of lexus' success was that not only did they say they wanted to sell upscale vehicles, they support the image of buying at an upscale establishment with the staff to back it up. Its not some random non-english speaking idiot with the sales skill of a used car dealership.
      • 5 Years Ago
      hyundai won't slow down anytime soon.

      hyundai will most likely sell 2000 gen coupes a month, and new sonata is coming soon. and rumors are the new sonatas will spank both camcords in looks and performance.


      and just imagine when hyundai starts building trucks. they won't slow down, and they will outsell nissan in the U.S within next 3 years.

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