Regardless of their displeasure with the cost, size and quality of Cobo Hall in Detroit, executives from BMW, Mercedes-Benz and Volkswagen have committed to at least one more round of exhibits at the annual North American International Auto Show held at the venue each January. The German automakers occupy serious square footage at the show, and the exhibits generate much needed jobs and revenue, so the news was obviously welcomed by show officials.
As automakers scale back and exit auto shows due to the economy, or rethink marketing strategies as new markets in India, Russia, and Brazil open up, the big traditional auto shows (such as those in Detroit and Tokyo) are feeling the pressure. The latest news is that Tokyo's show is now on the verge of cancellation with the departure of Detroit's three automakers. While the Germans returning for NAIAS 2010 is welcomed news, the underlying message is that local officials (and the Detroit city council) are going to have to work even harder to save the show for 2011.