• Mar 2, 2009
Click above for a high-res gallery of the Brammo Enertia

In amongst the various computers, televisions and small appliances at your local Best Buy store may soon be electric motorcycles. Starting in May, five locations near the West Coast will begin stocking the Brammo Enertia, a $12,000, carbon fiber-intensive two-wheeler that stores its power in large format, lithium-phosphate battery packs from Valence.

We wondered about the possibility of the big box retailer offering the gas-free two-wheelers after Best Buy Capital extended a few million dollars in investment money to Brammo last September. According to Brammo CEO Craig Bramscher, "What we're selling is a lot closer to consumer electronics than to transportation." Features like integrated GPS and WiFi chips allow a bevy of interesting high-tech options for the Enertia, such as on-board cameras that can link up to the internet and automatically sort ride pictures by location. Sounds cool, but we're a bit wary of Geek Squad associates putting their hands on our motorcycles. Thanks for the tip, John A!

[Source: Greentech Media via Electric Motorcycle Forum]


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  • 19 Comments
      • 5 Years Ago
      You could get a really nice motorcycle for $12,000. For it to be cost effective, you would need to drive this for a LONG time.
      • 5 Years Ago
      Another example of morons pricing themselves out of the market they themselves created. $12k, no way, $6k? still no way. Some of you say you would spend that, but standing in a best buy looking at it and considering its 1960s moped performance you wouldn't. $4k is the number for these to actually sell, even just here and there. Needing carbon fiber and expensive batteries is the tragedy of the concept.
      • 5 Years Ago
      Unfortunately, at $12,000 and that sort of size/weight, a lot of these will go missing overnight. Unless they install a built-in GPS tracker.

      Scrap the idea Best Buy, believe me you won't have a lineup on Black Friday for Boxing Day for one of these things...even at 50% off.
      • 5 Years Ago
      Buy a car for $12k instead.
      • 5 Years Ago
      For that price you can buy five Honda Ruckuses. Swing-and-a-miss!
      • 5 Years Ago
      I guess this one beats the price. 2400$ Specs are quite the same.

      http://www.instructables.com/id/48V_Electric_Flat_Tracker/
      • 5 Years Ago
      Brammo used to make the Ariel Atom, and they quit making so they could built this P.O.S. wow!
      • 5 Years Ago
      Two points:
      1) there'll probably still be a TV that's more expensive than this bike.
      2) will GeekSquad work on this? I'm not sure.
      • 5 Years Ago
      I have a local Kawasaki dealer offering a new (unsold '08) ZX-14 for $4000 less than this electric bike. $4000 buys a LOT of gas. BTW; the ZX-14 is the most powerful production bike ever made!

      This is all to say that this is not the time to introduce a $12000 toy motorcycle.
      Derek
      • 5 Years Ago
      I think you all might be looking at this the wrong way...

      I was working for Best Buy when they got their first plasma TV in stock. The picture was horrible, the screen burned in insanely fast, and the prices was absurd (around 6 grand for a 32 inch, if it was even that big). Maybe it was all the government idiots around here blowing year end budgets, but they sold. I had to fight not to laugh when someone bought one, and I told all of them the service plan should be mandatory. Anyway, recent changes excluded, plasmas are both plentiful, beautiful, and affordable. If that's where this bike takes the market, then I'm all for it.

      That said, the bike does look great, you have to give it that.
      • 5 Years Ago
      Where will this be serviced?
        • 5 Years Ago
        Service? What service? a little bit of brake maintenance, tire replacement?

        Probably any bicycle shop or even motorcycle shop could do virtually anything required since no gas engine. Parts will be an issue when this business model fails....LOL.
        • 5 Years Ago
        Fail. $15k for 1Q09 delivery, $12k for 2Q09. 0-30 in 3.8 seconds.
        45 miles at 25mph.
        Forget about it.
        See the website for (minimal) specs.
        I wouldn't buy it for $2K. Fair disclosure, last bike I bought was a 73 KAw Z1 in January 1973 for right about $2K!

      • 5 Years Ago
      $12,000 ... or 600,000 Reward Zone points.
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