• Feb 26, 2009

Autoblog has learned that Nissan is withdrawing its presence from the fiscal 2009 show season, with the following exceptions: Geneva, New York, Shanghai, and Tokyo. That means that Nissan will still have a presence at most of the major international shows that generate the lion's share of media coverage this year, but they will not be attending big shows like Melbourne and Frankfurt in 2009, let alone second-tier, locally-focused events like those in Atlanta, Calgary, and Denver. It also means that the company will miss out on Detroit and Los Angeles next year, because Nissan's fiscal year runs through March 31, 2010. As you may recall, the company was already a notable absentee in Detroit earlier this year.

Scott Vazin, Nissan's U.S. director of product public relations has informed us that:

In a short-term move to address the severe economic challenges to the industry and to consumers worldwide, Nissan has decided to streamline the company's participation in auto shows during fiscal year 2009. As a result, the company has selected Geneva, New York, Shanghai and Tokyo as the four major international shows where the company will showcase offerings from the Nissan and Infiniti brands during the fiscal year.

"This decision has been taken to ensure maximum return on marketing investments in the midst of extraordinary market conditions. We are confident it is the right decision from a company committed to prudent management of shareholder resources.

"Meanwhile, we will continue to monitor market conditions and adjust our marketing strategies and tactics accordingly.

Of course, Nissan isn't the only automaker scaling back its auto show aspirations in 2009. Automakers like Ferrari, Land Rover, Mitsubishi, Porsche, and Suzuki have all missed at least one "major" show stop this year, and given the state of the economy and the auto industry in particular, we suspect that Nissan's statement to us is just the tip of the iceberg.

[Image: Koichi Kamoshida/Getty]



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    • 1 Second Ago
  • 22 Comments
      • 5 Years Ago
      Get your GTR and 370Z while you can. Those are cars that sell in very low numbers to begin with, and the numbers will be even lower in this recession. I see those sports cars being killed off like they were back in the mid 90's. Say good-bye to the following cars...

      Nissan 370Z and GTR
      Mazda RX8
      Subaru STI
      Mitsu Evo
      ...and a few more.
      • 5 Years Ago
      This doesn't affect dealer-run small shows, right?
      • 5 Years Ago
      i dont know if the philly international auto show qualifies as being a major show or not BUT Nissan/Infiniti was there. i think they're BS'ing everyone
      • 5 Years Ago
      Strange that they were at the Dallas auto show this past weekend but they weren't at Detroit.
        • 5 Years Ago
        Are you sure that was Nissan corporate participating not one of the local dealers? The bigger shows cost a lot more money to attend. Higher cost in floor space, more cars and larger installations to transport, plus travel costs for all the executives and their entourage. Unless there are new product/concept unveilings, it makes no sense to participate.

        You as an individual wouldn't go on a international vacation tour if you are facing a reduction in income, would you?
      • 5 Years Ago
      Weird. Nissan has a pretty big presence at the DC auto show earlier this month. But they were there, Cube and all, with a rather impressive display. I really didn't think they would show up since they pulled out of Detroit.
      • 5 Years Ago
      They aren't pulling out of L.A.

      2009 FISCAL year. Fiscal year = June to June. As such, they have already been to LA this year.


      And I don't know why Nissan being in bad shape is such a surprise, they were on the verge of collapseuntil Renault stepped in.
        • 5 Years Ago
        I meant July to July
      • 5 Years Ago
      Thoroughly enjoyed Nissan at CIAS in Toronto. They have some compelling cars, the Versa 1.6 sedan (cheapest MSRP in Canada) was actually quite comfortable to sit in, and for the dollar I doubt you'll find more car than a 370Z. Altima's are a solid buy, and the look of the new Maxima is actually starting to grow on me. I think Nissan has as lot of potential to gain market share in relation to Toyota/Honda, as does Mazda.
      • 5 Years Ago
      Nissan was one of my fav sections at the Chicago auto show! I guess it helped that the Loop was there with the smoking hot rock girl...but seriously, the GTR gets attention. Things that annoyed me -you couldn't sit in the Cube. I probably won't buy one but I don't hate it like everyone else, no chance I would preorder it without even driving one, yet here's the prime chance to at least sit on one... - the salesmen. only exhibit I could remember where multiple salesmen kept coming up to me for my info
      • 5 Years Ago
      I am shocked they chose the NYC show over the LA show. LA is a huge market for Nissan versus NYC is not......I think choosing NYC over LA was a bad decision...
        • 5 Years Ago
        Brad, I beg to differ... NYC and the NY metro area (New Jersey, Connecticut, Long Island, Westchester) are a huge market for Nissan. Trust me I know, I live here. Nissan not attending the NY Auto Show would be akin to cutting it's own throat. Granted I'm sure L.A. is a large market for Nissan too, but keep in mind no where in this article does it say Nissan won't be at the L.A. show this November. The key wording in the press release is "fiscal year" which doesn't always coincide with the calendar year.
      • 5 Years Ago
      no wonder with their lack in success in Germany that they pull out of Frankfurt IAA Autoshow... still makes me wonder why they drop the largest auto show in the world in Frankfurt and go to Geneva?
      • 5 Years Ago
      Headline: "Nissan pulls out of most 2009 auto shows"
      Text: "Nissan will still have a presence at most

      Which one is it?
        • 5 Years Ago
        It might seem misleading, but I don't think there's a contradiction.

        "I am going to get rid of most of the books on my shelf, but I am going to keep most of my favorite books."

        Nissan is pulling out of most auto shows, but will stay in the big ones. I can see why that would be newsworthy.
      HotRodzNKustoms
      • 5 Years Ago
      So they aren't even going to LA?
        • 5 Years Ago
        @HotRodzNKustoms
        They were at LA this past November or December, puled out of Detroit & Chicago, then changed their mind and got back into Chicago's. Now it looks like they may not do anymore North American shows, save for NYC.
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