EXCLUSIVE: Nissan pulls out of most 2009 auto shows

Autoblog has learned that Nissan is withdrawing its presence from the fiscal 2009 show season, with the following exceptions: Geneva, New York, Shanghai, and Tokyo. That means that Nissan will still have a presence at most of the major international shows that generate the lion's share of media coverage this year, but they will not be attending big shows like Melbourne and Frankfurt in 2009, let alone second-tier, locally-focused events like those in Atlanta, Calgary, and Denver. It also means that the company will miss out on Detroit and Los Angeles next year, because Nissan's fiscal year runs through March 31, 2010. As you may recall, the company was already a notable absentee in Detroit earlier this year.
Scott Vazin, Nissan's U.S. director of product public relations has informed us that:
In a short-term move to address the severe economic challenges to the industry and to consumers worldwide, Nissan has decided to streamline the company's participation in auto shows during fiscal year 2009. As a result, the company has selected Geneva, New York, Shanghai and Tokyo as the four major international shows where the company will showcase offerings from the Nissan and Infiniti brands during the fiscal year.
"This decision has been taken to ensure maximum return on marketing investments in the midst of extraordinary market conditions. We are confident it is the right decision from a company committed to prudent management of shareholder resources.
"Meanwhile, we will continue to monitor market conditions and adjust our marketing strategies and tactics accordingly.
Of course, Nissan isn't the only automaker scaling back its auto show aspirations in 2009. Automakers like Ferrari, Land Rover, Mitsubishi, Porsche, and Suzuki have all missed at least one "major" show stop this year, and given the state of the economy and the auto industry in particular, we suspect that Nissan's statement to us is just the tip of the iceberg.
[Image: Koichi Kamoshida/Getty]











Reader Comments (Page 1 of 2)
Mazda FTW! 10:07AM (2/26/2009)
Makes me wonder if Nissan doesn't have financial problem brewing that we don't know about yet.......
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BigMcLargeHuge 10:24AM (2/26/2009)
Yeah, like they are an automaker in a recession.
Mazda FTW! 10:53AM (2/26/2009)
LOL. Ziiing.
I meant perhaps thier situation is worse than they let on?
tuna 1:09PM (2/26/2009)
No. They are doing the smart thing, being proactive about cost before it's too late. The blog entry title is misleading. If you read the entire entry, you'd see that they are only pulling out of the insignificant shows but are still attending the ones that count.
Andy 10:10AM (2/26/2009)
Headline: "Nissan pulls out of most 2009 auto shows"
Text: "Nissan will still have a presence at most
Which one is it?
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Kn1ves 10:12AM (2/26/2009)
whichever catches the reader's attention at first glance
I believe it was the former
apearlman 11:42AM (2/26/2009)
It might seem misleading, but I don't think there's a contradiction.
"I am going to get rid of most of the books on my shelf, but I am going to keep most of my favorite books."
Nissan is pulling out of most auto shows, but will stay in the big ones. I can see why that would be newsworthy.
timo 10:27AM (2/26/2009)
I hear suppliers are pulling out of Frankfurt as well. Continental for example I have heard.
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HotRodzNKustoms 10:26AM (2/26/2009)
So they aren't even going to LA?
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Len_A 10:52AM (2/26/2009)
They were at LA this past November or December, puled out of Detroit & Chicago, then changed their mind and got back into Chicago's. Now it looks like they may not do anymore North American shows, save for NYC.
bh 10:27AM (2/26/2009)
This doesn't affect dealer-run small shows, right?
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tuna 1:14PM (2/26/2009)
Not at all.
homunculus 10:31AM (2/26/2009)
the gtr in that picture looks amazing. it has like a special aura or something.
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Stone 10:53AM (2/26/2009)
Weird. Nissan has a pretty big presence at the DC auto show earlier this month. But they were there, Cube and all, with a rather impressive display. I really didn't think they would show up since they pulled out of Detroit.
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Hugh G 10:53AM (2/26/2009)
Get your GTR and 370Z while you can. Those are cars that sell in very low numbers to begin with, and the numbers will be even lower in this recession. I see those sports cars being killed off like they were back in the mid 90's. Say good-bye to the following cars...
Nissan 370Z and GTR
Mazda RX8
Subaru STI
Mitsu Evo
...and a few more.
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nagmashot 11:04AM (2/26/2009)
no wonder with their lack in success in Germany that they pull out of Frankfurt IAA Autoshow... still makes me wonder why they drop the largest auto show in the world in Frankfurt and go to Geneva?
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Rev 11:05AM (2/26/2009)
I think once they read whatshisname's post about the GT-R only being about 0-60 times they realized they just couldn't compete any more and gave up. They're now spending all their time making the ultimate Corvette killer...
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Brad 11:12AM (2/26/2009)
I am shocked they chose the NYC show over the LA show. LA is a huge market for Nissan versus NYC is not......I think choosing NYC over LA was a bad decision...
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Tony 4:27PM (2/26/2009)
Brad, I beg to differ... NYC and the NY metro area (New Jersey, Connecticut, Long Island, Westchester) are a huge market for Nissan. Trust me I know, I live here. Nissan not attending the NY Auto Show would be akin to cutting it's own throat. Granted I'm sure L.A. is a large market for Nissan too, but keep in mind no where in this article does it say Nissan won't be at the L.A. show this November. The key wording in the press release is "fiscal year" which doesn't always coincide with the calendar year.
apearlman 11:30AM (2/26/2009)
Does anyone know what it costs an automaker to be at an auto show? I'm curious. Seems like it wouldn't save a lot of money. Attending just means moving some cars and paying some people to staff the exhibit. Maybe the exhibitor fees are high, or there are other big costs I'm overlooking.
Anyone know?
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