• Feb 25, 2009
Back in December when Car and Driver magazine first announced that long-time editor-in-chief Csaba Csere was stepping down, among the first names that popped up as a possible replacement was Eddie Alterman, editor-in-chief of Motivemag.com and former EiC of the late MPH magazine. At some point, the whole story seemed to fade into the background as parent company Hachette Filipacchi Media U.S. named one of its staffers as interim editor. This morning, however, Hachette has sent out an announcement that Alterman is being hired as the Vice President and Editor-in-Chief of the Ann Arbor, Michigan-based magazine.

Perhaps the most interesting thing about this appointment is the fact that for the last several years, Alterman has been operating largely in the digital space thanks to his work at Motive. Car and Driver and other print magazines have struggled in recent years with increasing costs and falling advertising revenue, and Eddie's background in the online world could help the storied magazine bridge the gap between its print publication and online presence. The offficial press release is posted after the jump.

[Source: Hachette Filipacchi Media U.S.]

PRESS RELEASE:

Hachette Filipacchi Media U.S. Names Eddie Alterman
Vice President, Editor In Chief of Car and Driver

New York, N.Y. (February 25, 2009) - Alain Lemarchand, President and CEO, Hachette Filipacchi Media U.S. (HFM U.S.) announced today that Eddie Alterman has been named Vice President, Editor In Chief of Car and Driver. Alterman will report to Lemarchand will begin his new position on Monday, March 2, 2009. HFM U.S. Group Editorial Director John Owens has served as acting editor in chief since Csaba Csere's departure two months ago.

"We are fortunate to have Eddie Alterman joining us as the editorial head of one of our largest and most important brands. He is a respected journalist and has extensive experience in automotive both in print and digital content. He and John Driscoll, Vice President, Publisher Automotive Group, will make a great team," said Lemarchand. "We're confident that Alterman and his group will be able to create outstanding content that will accelerate the growth of the brand by enlarging the audiences of automotive enthusiasts as well as consumers who look to Car and Driver and CarandDriver.com for credible advice and reviews when they are buying a car."

In 2006, Alterman was founder and Editor In Chief of Motivemag.com, an online car magazine combining original editorial and user-generated content. Before that Alterman founded and served as Editor In Chief of MPH's magazine and website. He also coordinated advertising and marketing effort for print and online and was named one of Crain's Detroit Business's "40 Under 40" young leaders. Alterman worked for Men's Journal and began writing the magazine's car column and automotive feature stories from 2006 to present. During his tenure with Automobile, he developed and supervised the brand's web site and maintained writing, editing, and custom-publishing responsibilities.

About Car and Driver

Car and Driver's expert editorial team is recognized by car enthusiasts and automotive manufacturers as credible journalists who practice to the highest standards. The magazine is published by Hachette Filipacchi Media U.S. twelve times each year delivering an audience of over 11 million readers monthly (source: MRI Fall 2008). With a circulation of 1.3 million copies (ABC Jan-June 2008), Car and Driver is the world's largest monthly automotive magazine. The magazine is a leading publication for in-market buyers, and the Car and Driver brand extends to many platforms including a web site, mobile site, radio, custom marketing programs and an integrated marketing database. CarandDriver.com relaunched last year with an easy-to-search format for the consumer which combines Car and Driver's credible car reviews with improved searchability and tools for people who are in the market to buy a car. CarandDriver.com's advertising is sold by Jumpstart Automotive Media, an HFM U.S. company.

Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company's editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman's Day and Woman's Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardère's (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries.

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    • 1 Second Ago
  • 9 Comments
      • 5 Years Ago
      A quick glance at the width of those magazine spines and their publication dates is a pretty good indicator or the challenges Alterman is going to face.

      I saw the same thing with my collection of Sport Compact Car magazines up until the publisher pulled the plug. As advertising continues to be cut and moves online, the lifeblood of these publications is threatened.
      • 5 Years Ago
      A monumental task in front of this editor and editors of all magazines--how to survive when content is moving online.
      • 5 Years Ago
      Good, that Chubby Chedar guy wrote more about politics, environment, and economic policy then cars.
      • 5 Years Ago
      I have been purchasing Car and Driver since 1968, so I am more than enthusiastic about the magazine continuing to be available in print form. Going on line is all well and good, but there is something about having a magazine to read that is superior to accessing the information via computer. Digging through back issues ( I have 1,000+ from various publications) is a small pleasure to enjoy whenever the mood hits.
        • 5 Years Ago
        I'm with you. Articles seem less 'forgettable' when they are in print.
      • 5 Years Ago
      "The offficial press release is posted after the jump."

      I would like to see more car magazines go online, for free of course. Publishing digitally also allows you to correct typos.
        • 5 Years Ago
        The whole "free" thing spurs from online publications like Driver's Republic producing quality reviews you can view online for free. I do like printed magazines, though; they're easier on the eyes.
        • 5 Years Ago
        I have come to accept the fact that I may be part of a minority in that I still prefer printed material, and car magazines are no exception. Regarding typos, it necessitates proper proofing and correct grammar, something often missing in modern english because of the single fact that editors can just 'backspace' online. A print magazine never runs out of batteries or needs charging, and it never stops you with an alert that reads "you must download new software to properly view this magazine". And of course, they aren't free, at least not from publications like Car and Driver.
      • 5 Years Ago
      I prefer the print version of C&D as well, although I often (everyday) check their online site as well. The print version does not need to be monkied with, online could be expanded a little more, although not to the extent (meaning covered with useless links and info) of Motor Trend and Automobile's websites. Biggest thing I'd like to see online are old articles; C&D's digital archive only goes back about 8 years. Sounds like an intern job...