VIDEO: Fisker runs commercials in L.A. before Oscars
by Jonathon Ramsey on Feb 24th 2009 at 6:00PM 
Click above to watch the video after the jump
The Fisker Karma is on its way, and Henrik Fisker wants the world to know about it. The company bought two one-minute spots during the Oscars telecast, and they happened to play just before two of the evening's most hyped celebs did their turns on the crimson shag. You don't learn much about the car during the spot, and frankly it looks a little like something that should be Spike TV late at night, but hey, the word is out. Follow the jump to see it for yourself.
Gallery: Detroit 2009: 2010 Fisker Karma
[Source: Wired]
Reader Comments (Page 1 of 2)
JD 6:12PM (2/24/2009)
Are they selling the car or pieces of it?
I agree, the commercial is a little, um, lacking.
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J.Crew 6:16PM (2/24/2009)
The car looks good, but the sound track was a little techno for the luxury buyer. It will be cool if they can pull this off in today's economy.
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tuna 6:47PM (2/24/2009)
The car is not targeting average joes. They'll pull it off. In a recession, a hamburger from McPoo is discretionary spending for the joes. A $200/seat 5 course meal in Beverly Hills is "bargain" to the sort Fisker is courting. There's a reason the spot aired during the Oscars rather than Dancing with the Stars.
slicecom 6:53PM (2/24/2009)
I'll take two!
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ugg.tryptophan 9:38PM (2/24/2009)
jason calacanis might
Jason 1:22PM (2/25/2009)
I'm going to wait before buying one of these. I'd like to see Fisker produces a couple of dozen prototypes and crash them into some walls first. I like being the first person to buy a new car, but I don't like the idea of being a crash-test dummy.
Also, why are they building this as a hybrid? Hybrids burn oil and it becomes very clear when you own a Tesla Roadster for a couple of months that you don't need a gas burning car for 99.99% of your trips. I've had exactly one trip in six months that required burning oil (the ten hour trip from Los Agneles to park City Utah). For that I took my truck (which I needed to do anyway because I had two dogs and my wife's 18 bags... RIM SHOT!).
I'm not sure I like the design so much.
All the being said, I hope they make it because producing a 100mpg car is second only to producing a pure electric vehicle in demonstrating how horribly incompetent American car makers are.
Mobius_1 7:08PM (2/24/2009)
"We believe an environmental vehicle doesn't have to compromise on performance or style."
Toyota begs to differ... :P
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Justin 7:31PM (2/24/2009)
Yes, Toyota's balance sheet & income profit will beg to differ.
Lets unionize Fisker, if they are so pro-Obama or Oscars' of the world
Ray 9:18PM (2/24/2009)
LOL! I can't stop laughing. Good good.
alex 1:16AM (2/25/2009)
haha good one
BoneHeadOtto 9:08AM (2/25/2009)
Why does everyone laugh at the same ol' Toyota jokes? You forgot to refer to toyota as the maker of beige driving appliances, and forgot to call the Prius the Pious. Come on ... get your toytoa jokes straight man!!
neoscape 7:35PM (2/24/2009)
did they really flash "ECO CHIC" at the end? Really?
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chisel 8:27PM (2/24/2009)
How can anybody take this joker seriously??? Another overdesigned car trying to hide underdeveloped technology with an unreachable pricetag for the mainstream consumer. A classic example of insufferable arrogance coupled with smoke and mirror tactics. How can anyone think this is a viable company with only 15 cars sold?
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tuna 9:13PM (2/24/2009)
It's not meant for the mainstream you dolt.
Asuka 10:46PM (2/24/2009)
Totally agree. And while we're at it, who could possibly take Ferrari, Lamborghini, Aston Martin, or Porche seriously? I mean, they make a bunch of over-engineered gas-guzzlers with unreachable price tags for the mainstream consumer. They are certain to fail in this economy. Oh wait...
Knucklhead.
Toy Yoda 1:51AM (2/25/2009)
Maybe, but I bet Fisker Automotive's balance sheets shows a more viable company than GM.
Jason 1:23PM (2/25/2009)
Exactly. It's over designed and not within reach of normal folks. 40-50k Tesla Model S is going to be the big win IMO. I bought two, one for my wife and one to give away on Mahalo Answers (yes, that's a plug!).
Steve 8:58PM (2/24/2009)
Are you lost? That was the most idiotic comment I've read on this site. Your face looks like a penis.
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tuna 9:12PM (2/24/2009)
Maybe that's what he has on his mind.
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KazO 9:16PM (2/24/2009)
The commercial's been running quite a bit; I've seen it 3-4 times since Sunday night. Maybe commercial spots are cheap these days, but it seems awfully optimistic to be running TV ads for something that's vaporware at this point.
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