• Feb 24, 2009
Click above to watch the video

Based on the credibility that Hyundai has managed to earn with its Genesis sedan and by how much we're looking forward to its sportier sibling, the Genesis Coupe, we have a good feeling about the upcoming Equus luxury sedan from the Korean automaker. The big question is whether the world – and the United States in particular – is ready for a Hyundai that costs upwards of $100K (okay, okay, so if a version does come Stateside, it'll doubtlessly be much less expensive).

While we contemplate the value proposition of a BMW 7 Series-fighter from Korea, we can all sit back and enjoy what's thought to be the first video footage of the new Equus in action, complete with an oddly suspenseful soundtrack. Judging from the horizontal slats in the big front grille, we'd guess that this particular model is powered by the same 3.8-liter V6 engine that able powers the Genesis sedan, as V8 versions will reportedly come with a vertically-oriented grille. Expect a Korean launch of the new Equus next month. Thanks for the tip, Genesis_COTY!

[Source: YouTube]

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    • 1 Second Ago
  • 41 Comments
      • 5 Years Ago
      even in motion its still just a ripoff of the invicta concept.
        • 5 Years Ago
        I`m the mother flipping rhymnoceros, i got birds on my back and i`m horny...

        Well, they call me the hiphopototamus, rhymes flow like phosphorous, popping off the top of this esophagus...etc...

        Who`s the mother flippin`?
        • 5 Years Ago
        lol wut
      • 5 Years Ago
      If this car comes to the U.S., it'll likely carry a different badge than "Hyundai". I would have NO issue at all driving a Korean car that looks this nice, has as many luxury features as this has, is as comfortable and roomy as a Mercedes S-Class, and costs tens of thousands less. I'm married. I have no one to impress but myself and my wife. I really have no concern what Bozo the clown thinks of what I drive.

      Sal Collaziano
      http://www.genesisowners.com
      • 5 Years Ago
      Look what happened to the Subaru Tribeca.

      Also, BMW totally toned down the new 7 Series (actually, I prefer the current one - the new one looks way too boring).

      Keep in mind that the target market for the Equus consists of 60-something Korean senior executives - overall, a conservative bunch who likes their autos conservative.
      • 5 Years Ago
      There are too many copy-cat sedan designs, or at least with bits added from other car designs - and that's true for many car companies. Why is it so hard to be original (or why are they afraid of being original) without being offensive to the eyes??? Boring....seen that design or grill or,,,,some where before.
        • 5 Years Ago
        Because when you have to be different enough so that anyone notices you get something that no one likes, such as the new TL or when the BMW 5 series came out with the trunk design, Subaru and it's triangular grill, etc.

        Most companies play it semi safe because polarizing doesn't sell cars.
      • 5 Years Ago
      Hyundai has some pretty sweet vehicles these days: Elantra, Sonata, Azera, Genesis, Genesis Coupe, Equus, and Veracruz? That's a really nice lineup!
      • 5 Years Ago
      But in these hard economic times,should n`t we all be cheering for this car? Rich people have to make sacrifices too. It makes good economic sense for millionaires to buy this car :)
        • 5 Years Ago
        Exactly. And it's not like this car is crap or anything.

        Hyundai, I raise my glass to you.

        Kids, don't drink and drive.
      • 5 Years Ago
      Nice. I'd push in the bumper a bit, makes the front end a bit of an underbite. And PLEASE LOSE THE 80s HOOD ORNAMENT!!!
      • 5 Years Ago
      Wow. It looks huge in that video.
        • 5 Years Ago
        Equus was always a Cadillac Deville/DTS-sized vehicle.
      • 5 Years Ago
      Can I please get a few Hyundai badges on it? :)
      • 5 Years Ago
      HAHAHA wow 100k for a Hyundai.. As if the 40k price tag of the Genesis wasn't laughable enough.
        • 5 Years Ago
        Might Be Laughable, but it's selling and Hyundai is one of only 3 car companies in the WORLD showing a sales growth in the economic times were in, and it's not the Accent thats selling. So WAKE up and Smell the BURN, Hyundai is making it's self a World Class Car Maker and you narrow minded igits from the 80's cannot accept that a throw away car from 20+ years ago can make such a change insuch a short time. Grow Up and learn a thing or 2.
        • 5 Years Ago
        What's laughable is your moronic post.
      • 5 Years Ago
      Hyundai is becoming more and more of a threat to Toyota and Lexus.
      • 5 Years Ago
      sometiimes bigger is not better!

      having seen the Genesis in the flesh, this looks bloated and too bulky. tail lights are grotesque and the grill looks like someone threw some chome at one for the Genesis and slapped it on. And what is with that hood ornament?

      If a Korean big wig pays 100K for this as his company car, his board should fire him on principle alone.
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