VIDEO: First glimpse of Hyundai Equus in motion
Click above to watch the video
Based on the credibility that Hyundai has managed to earn with its Genesis sedan and by how much we're looking forward to its sportier sibling, the Genesis Coupe, we have a good feeling about the upcoming Equus luxury sedan from the Korean automaker. The big question is whether the world – and the United States in particular – is ready for a Hyundai that costs upwards of $100K (okay, okay, so if a version does come Stateside, it'll doubtlessly be much less expensive).
While we contemplate the value proposition of a BMW 7 Series-fighter from Korea, we can all sit back and enjoy what's thought to be the first video footage of the new Equus in action, complete with an oddly suspenseful soundtrack. Judging from the horizontal slats in the big front grille, we'd guess that this particular model is powered by the same 3.8-liter V6 engine that able powers the Genesis sedan, as V8 versions will reportedly come with a vertically-oriented grille. Expect a Korean launch of the new Equus next month. Thanks for the tip, Genesis_COTY!
[Source: YouTube]
Video:
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Reader Comments (Page 1 of 3)
Patrick 8:15AM (2/24/2009)
DO NOT WANT!! Does the world really need any more generic garbage? A Korean S-class is the last thing I am prepared to tolerate.
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Affalterbach 8:58AM (2/24/2009)
"A Korean S-class is the last thing I am prepared to tolerate."
Ah, well that's just too bad for you. Here's an idea: upgrade your wall calendar to 2009. 1989 just ended a couple of decades ago.
Mobius_1 9:52AM (2/24/2009)
What have you got against paying much less for just as much car? I totally don't mind that.
Torrent 12:09PM (2/24/2009)
I wouldn't buy it because it's a Hyundai, (Byundai and Kia are really the only foreign companies that I respect) I'm just not going to buy it because it's not what I'm in the market for. If I was in the Market for a S-Class sized car at the cheapest price, this would definitely make the cut on my list. Regardless of the badge put on it. Take off the contacts. They're making you blindly loyal.
jsjs 2:24PM (2/24/2009)
And yet, the US is more than willing to tolerate a generic Japanese S-Class - the LS (also, it's not like the S-Class is anything groundbreaking these days, it, itself, looks pretty generic).
The Equus looks better in the video footage than in the still photos - one can appreciate more the aggressive look/stance of the Equus (it's slowly starting to grow on me).
Auari 8:18AM (2/24/2009)
Boring..... Revamp those tail lights NOW!!! honestly, I don't think anyone is going to pay over 50,000 for that car.
This is what I think, Hyundai could be a very strong Luxury car company, if they didn't sell cheap cars. You can buy a brand new 2009 Hyundai for under 10 grand.
That's why audi. BMW ,Mercedes, and Lexus don't sell cars for under 10 grand, people would be like WTF???
You can rate me down but thats what I think. I think it's dumb how Hyundai is competing with Kia and all the finest German companies. Doesn't make since. PICK ONE!
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Kareem M. Kamel 8:30AM (2/24/2009)
@Auari
" I think it's dumb how Hyundai is competing with Kia "
Hyundai competing with Kia ?
Time Machine :
Monday, October 19, 1998 Published
Hyundai wins Kia auction
-_-
Brendon 8:46AM (2/24/2009)
lol... first get your facts straight, korea is an extremely expensive country to live in and the amount of luxury automobiles there are limited. The Equus may never hit the streets of usa or canada, and saying that they also sell $10,000 cars is also dumb considering all the companies you list either own high shares or own sub companies that produce crappy $10,000 cars. Hyundai is one of the newer automakers which is really pushing the envelope for where luxury cars should be priced. With all these cars popping up they will probable start a new luxury company in the states.
Neil 11:38AM (2/24/2009)
And people said no one would ever spend $35-40,000 on a Hyundai and look at the Genesis.
Many of the people who are buying the Genesis are trading from luxury brands and many on the forum who have the larger variations of luxury vehicles such as the LS, S Class, and 7 Series said they would follow suit.
I say give the Genesis another couple years to catch on and increase in sales during the recession. Then it will be a good time to release it.
jsjs 2:34PM (2/24/2009)
Auari -
I would advise you to stop posting (in order to save further embarrassment), since you obviously know LITTLE about the auto industry.
First of, Mercedes-Benz also has "cheap" models in its lineup - the econobox A and B Class in Europe (they also sell the B Class in Canada).
Second, until a few years ago, Toyota was selling the cheap Toyota bB (the Scion xB here) alongside the Toyota Celsior (aka the Lexus LS).
Third, in a nod to America's infatuation w/ brand image - Hyundai already stated that if they do decide to bring the Equus to the states, it won't be under the Hyundai brand - likely, the Genesis moniker will be spun off.
Now, go back into your hole and learn a thing or two before you decide to post again.
Zip 6:27PM (2/24/2009)
Hyundai and Kia are sister company.
neozune 8:23AM (2/24/2009)
More pics of Hyundai EQUUS :
http://www.kjclub.com/UploadFile/exc_board_20/2009/02/24/Hyundai%20EQUUS.jpg
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Mobius_1 9:53AM (2/24/2009)
"Great news! The Hyundai Equus! I've got a new picture!"
"Right, moving on..."
theRYHMNOCEROS 8:26AM (2/24/2009)
even in motion its still just a ripoff of the invicta concept.
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ronEbear 8:40AM (2/24/2009)
I`m the mother flipping rhymnoceros, i got birds on my back and i`m horny...
Well, they call me the hiphopototamus, rhymes flow like phosphorous, popping off the top of this esophagus...etc...
Who`s the mother flippin`?
Torrent 12:14PM (2/24/2009)
lol wut
jsjs 2:42PM (2/24/2009)
Funny, considering that the Invicta and Equus have nothing in common excpet for the "sweepspear" character line (the front, rear, greenhouse/C pillar are all different).
And oh, guess which manufacturer also used the sweepspear in its designs?
Chrysler (for example, the Dodge Charger).
Does that mean the Buick is a "ripoff" of Charger?
Ooh, Mercedes, Buick, etc. use the "eyebrow" turn-signals which originated w/ BMW. I guess that means they are all rip-offs of BMW.
Please... grow up.
ronEbear 8:37AM (2/24/2009)
But in these hard economic times,should n`t we all be cheering for this car? Rich people have to make sacrifices too. It makes good economic sense for millionaires to buy this car :)
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Mobius_1 9:54AM (2/24/2009)
Exactly. And it's not like this car is crap or anything.
Hyundai, I raise my glass to you.
Kids, don't drink and drive.
robert bell 8:43AM (2/24/2009)
sometiimes bigger is not better!
having seen the Genesis in the flesh, this looks bloated and too bulky. tail lights are grotesque and the grill looks like someone threw some chome at one for the Genesis and slapped it on. And what is with that hood ornament?
If a Korean big wig pays 100K for this as his company car, his board should fire him on principle alone.
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