• Feb 22, 2009
With a rapidly appreciating yen and an expected loss of almost $3 billion for the 2008 fiscal year, Nissan is shifting some small car production to Mexico from Japan. The Versa/Tiida (as it's known elsewhere) is expected to be built south of the border for export to the rest of the world. North American-market models are already built in Mexico, and this would consolidate production. CEO Carlos Ghosn already announced cost-cutting efforts that would eliminate 20,000 jobs worldwide, including 12,000 in Japan. The U.S. dollar has dropped 15 percent against the yen in last six months, costing Nissan nearly $1.3 billion.

[Source: Automotive News - Sub. req'd]


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  • 32 Comments
      • 5 Years Ago
      this is very informative.thank you for sharing information.Buy cheap used cars"
      • 5 Years Ago
      Wow the Versa sedan looks disgusting
        • 5 Years Ago
        The Dodge badge spiffs-up a few...not.
        • 5 Years Ago
        It is ugly and cheap................but at least people can buy this car, commute A to B and not get into a heavy debt.

        I rather drive an ugly Versa and have money in bank account than a fully loaded Honda Accord with NAV and leather and live paycheck to paycheck.

        Rumor has it that the economy is bad, that means time to cut useless spending.
        • 5 Years Ago
        Mazda, you are correct on that point, for a little money you can get a nice car, of course Fiesta is not a production car yet, but there are nice cars for the price point.

        • 5 Years Ago
        The Versa is like the word "Renault"...lost in translation into Japanese.

        Revolting!
        • 5 Years Ago
        Sea Urchin - Umm...look at the Kia Forte, Honda Fit, the upcoming Fiesta...same price but they still look (and feel) like cars you wanna own.

        Just because you are on a budget doesn't mean you have to go shoot yourself in the foot. That's a common misconception in this market.
      • 5 Years Ago
      Somebody again remind me how the Japanese bring production to the US to sell in the US!
      • 5 Years Ago
      Currency is the story, not the vehicle.

      The Yen has been getting stronger against the dollar while the Peso is getting weaker against the dollar. The peso was at 10 to a dollar in August 2008 and is now approaching 15 to a dollar.
      That is a very, very large spread when you look from Yen to dollars to Peso.

      So the big story is that you are going to see more & more production shifting to Mexico from all manufacturers. Also the labor market in Mexico is no longer tight with production that has been shifting to China and the economic slow down. So wage pressures are down and turn-over approaching USA levels.
      • 5 Years Ago
      How is it even possible for Nissan to approve such design? It destroys brand image!
      • 5 Years Ago
      The Versa sedan makes the Fiesta look like automotive art.
      • 5 Years Ago
      What the heck happened to Nissan design? I see lots of Renault influence in this car and it looks ass-ugly. The 1994 Nissan Sentra already looks better.
      • 5 Years Ago
      Nissan: SHIFT_ production
      • 5 Years Ago
      Why do people buy Sub-Compact Sedans? The 5 door Versa already looks horrible but this sedan which I've seen a couple it's just disgusting.
        • 5 Years Ago
        A lot of people in the North American market demand sedans. Hatchbacks are still seen as some sort of third-world vehicle. The zinger is that SUVs and CUVs are so popular...which, for all intents and purposes, are hatchbacks.
        • 5 Years Ago
        You can sit off the edge of a tailgate in comfort. Let me know how sitting off the edge of an open hatchback feels.
      • 5 Years Ago
      Who cares about the ugly little foreign car, the real story here is about the currency manipulation the japanese have been using to guarantee the profits of these companies. People always passed this off as hysteria when the D3 complained about it, now we have proof.
      Honda has threatened to move out because of the same thing. They subsidize their US operations by importing half the cars they sell here, when those imports cost as much or more that the US built cars the US operations will no longer be profitable, just wait until they no longer break even with their US operations, they won't hesitate to shut down and leave.
        • 5 Years Ago
        Surely you don't expect the knee-jerk commentators here to actually READ before typing, do you? Over half of them look at the photo and start typing before thinking. It makes me wonder if they need the picture menu at McDonald's.
      • 5 Years Ago
      The Versa sedan pictured (and, if I'm not mistaken, that's the $9,990 1.6 sedan) riding on 14s reminds me of the '67 Plymouth Valiant, which rode on 13-INCH wheels and tires. I don't know if it was the late godfather of road tests, Tom McCahill, who said this, but it sounds like something he might say: "It looks like a top hat on a roller skate."

      Not exactly glowing praise!
      • 5 Years Ago
      No car should be made in Mexico. Mexico have one of worst stats of building cars with problems. The quality of workmanship that comes out of Mexico is awful. Perfect example is VW, I used to own one and guess what in 4 years of ownership had continuous problems with electrical, handles coming off, interior lining which was not glued properly, all on a sudden falling off. These issues are very common, when you read the automotive blogs you will see similar problems with VW's, Mercedes and others cars that come out of Mexico.

      I would urge Nissan not to make that mistake. Go to Canada instead. Best built cars, even better quality than US and Germany comes out of Canada. I have had 2000 Grand Caravan with only normal wear and tear issues.

      Note: I am was not born in Canada and I have never been there.
      Note to Nissan: Versa design in plain English is ugly and does not represent Nissan lineup. I would suggest get back on the drawing board.
        • 5 Years Ago
        Not like quality can slide much lower.
        • 5 Years Ago
        As would most of my Mexican-made Fender basses.

        I think your Volkswagen had more of a "being a Volkswagen" problem.
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