• Feb 22, 2009
Click above for a hi-res gallery of Toyota Australia's FC-CV

Next year, Toyota Australia will begin local production of the Camry Hybrid. To celebrate this (and drum up some PR), Toyota Style Australia has created the HC-CV (Hybrid Camry Concept Vehicle) for the 2009 Melbourne Motor Show. What is that, exactly? Well, it's essentially the recently-updated 2010 Camry Hybrid, gussied up with a custom white paint color, a modified fascia, some snazzy wheels, blue decals and accents, and leather seats that incorporate the Hybrid Synergy Drive wave logo. Strip away the assorted pieces of flair, and you get the production car that's already been unveiled, only with the steering wheel moved over to the wrong side. See more of the HC-CV in the gallery below.


[Source: Toyota Australia]

PRESS RELEASE:
TOYOTA HINTS AT ITS LOCAL HYBRID FUTURE

Toyota Australia has celebrated winning the right to manufacture a hybrid car in Australia by producing a stylish concept car.

Developed locally by Toyota Style Australia, the HC-CV (Hybrid Camry Concept Vehicle) had its world premiere ahead of the 2009 Melbourne International Motor Show.

The unveiling of the concept car marks the start of a 12-month countdown to the launch of Australia's first locally produced hybrid car, based on the best-selling Camry sedan.

Toyota Australia president and chief executive officer Max Yasuda said the concept car was the most important vehicle on the company's motor show stand.

"The startling paintwork, dramatic lines and sporty appearance of this concept car convey the excitement and passion in our company to produce Australia's first hybrid car," Mr Yasuda said.

"The hybrid Camry - which will share some key design features with the HC-CV - will play a key role in bringing the future to the Australian automotive manufacturing sector.

"It is a future that uses less fuel while delivering better performance."

The hybrid Camry uses a four-cylinder petrol engine linked to a powerful electric motor.

It produces more power than a conventional petrol-engine vehicle while delivering better fuel economy.

Mr Yasuda said many industry commentators were urging carmakers to produce more fuel-efficient cars.

"Toyota is already the only local manufacturer producing a four-cylinder car in this country. We have been building Camry in this country - in Melbourne - for nearly 22 years.

"It's been Australia's best-selling medium car for 15 years - and it's our leading automotive export.

"Toyota also produces the most fuel-efficient Australian-made large six-cylinder sedan, the Aurion, in Melbourne.

"Our locally manufactured hybrid Camry will be launched early next year."

Contemporary hybrid design

Toyota Style Australia corporate manager Paul Beranger said Toyota has evolved the styling of its hybrid vehicles since the late 1990s.

"HC-CV is our expression of the contemporary hybrid sedan," he said.

The front of the car is characterised by expressive, sharp lines and taught surfaces. It echoes the latest Toyota Hybrid styling cues, with vertical fog lamps, larger lower opening and a streamlined upper grille.

"The crisp corners indicate aerodynamic efficiency, while the overall styling feel is efficient, yet dynamic," Mr Beranger said.

"The lower grille texture is a random pattern, inspired by forms found in nature, moving away from traditional constructed patterns," he said.

The "aero" theme continues along the side skirts, which flow into the rear diffuser, giving a sporty, yet lightweight and functional appearance. The rear spoiler enhances the visual appeal.

The headlights are symbolic of Toyota's hybrid image with a blue hue. They fuse technical elements with natural forms. Some lenses have a waterfall impression, while others are functional, lightweight and technical in appearance. The rear LED lamps, also with a blue hue, provide an unmistakable hybrid look.

Toyota logos on the car are also highlighted by a translucent blue hue. The satin chrome front grille, mirrors and rear boot-lid garnish add to the clean, crisp image.

The wheels are a combination of shear, overlayed surfaces and graphics.

The body colour is unique - a satin white pearl with subtle blue highlights to provide a serene, calm feeling. The paint allows intricate detailing and features to show through.

The interior uses contrasting coloured trim. Highlights of metallic blue have been applied asymmetrically to the seats in a wave-like graphic reminiscent of the Hybrid Synergy Drive logo.

The seat embossing echoes the exterior grille mesh with a tree bark-like pattern. White stitching adds a subtle, yet premium touch. Satin chrome accents tie in with the exterior and add to the tranquil environment.


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    • 1 Second Ago
  • 40 Comments
      • 5 Years Ago
      Styled differently, but not attractive by any means. Looks like a baby Klingon.
        • 5 Years Ago
        HC-CV > Prius!!!
        • 5 Years Ago
        I'd rather look at that front end than the ones current camry's wear.
        • 5 Years Ago
        "HC-CV > Prius!!!"

        (Which isn't saying much)
      • 5 Years Ago
      TOYOTA=UGLY
        • 5 Years Ago
        LOL

        The Corolla Sprinter was stunning.

        Give m a Muthafu**in break.
        • 5 Years Ago
        Personally, I think the Lexus IS is one of the sexiest cars on the market. It's too bad the driving dynamics aren't up to BMW-par, but it is one fine-ass looking car.
        • 5 Years Ago
        jza80 *drool drops from mouth*
        nuff said
        • 5 Years Ago
        @Steve

        Modern Toyotas are ugly.

        Toyota made some breathtaking designs in the 70s and some pretty good ones in the 80s, but they sank to mediocrity in the 90s, and their designs in the 00s have been outright fugly.

        It really doesn't matter how good their older cars looked if they're not making them anymore; the garbage they churn out now is enough to justify "TOYOTA=UGLY".
        • 5 Years Ago
        Are you 11? Apparently you've never seen an AE86, or a JZA80 Supra, or especially a 1971 Corolla Sprinter TE27. Those are some stunning cars. Do you have light in your cave?
        • 5 Years Ago
        Corolla Sprinter TE27 had a very racer edge in JDM form, with the wide wheel arches, and fender mirrors, as well as blacked out alloys.

        The JZA80 ceased production in 2002 Jonathan, which is not 20 years ago. IMO, yes, the cars of today from Toyota are certainly unattractive, but take a look at the Lexus IS-F, or the Toyota FT-HS concept, and try telling me they've lost their edge.

        BTW, In my original reply, I forgot to mention the 2000GT. Which in itself, is breathtaking, especially in person.
        • 5 Years Ago
        Nothing mentioned has been made in the past 20 years, not that I find any of the cars mentioned attractive. I can name a handful Toyota's made today most people would agree are very ugly. Yaris. Corolla. Even Pontiac built a better Matrix, and they gave us the Aztek. Have you seen the front of the Venza? I think Toyota just calls this color 'excrement':

        http://www.netcarshow.com/toyota/2009-venza/800x600/wallpaper_0e.htm

        It looks like some squished a Lexus RX knockoff, and then hit on the hood with a hammer for good measure.
      • 5 Years Ago
      Blue Tail Lamps? Survey says? ERRRRRRRRRRRNT!
      • 5 Years Ago
      Japanese designers spend too much time watching Pokemon. This things has a dorky smile.
      • 5 Years Ago
      Oh so now they have Appliance concepts.
      • 5 Years Ago
      I like it .
      • 5 Years Ago
      The rims are almost as cool as the ones on the Honda Civic Hybrid.
      • 5 Years Ago
      The front end reminds me of the FT-HS concept or whatever it's called..
      • 5 Years Ago
      Its something styled a little differentlyt from Toyota. So that in itself is good.
        • 5 Years Ago
        Thomas said
        "no.[its not styled different from toyota]... it has design elements from other toyota concept cars"

        Then he said
        "but toyota does it to the extent that people dont even recognize that its their own design language"

        you clearly recognized the Toyota design as being like other Toyota designs. This is the definition of design language. honestly i think Toyota has more of a design language now than ever before. They all have the prominent Toyota logo that droops into the grill area and bulges from the hood. Like it or not that is a very clear design language. They are also starting to use those sharp edges on the corner and that sinking lower grill. Its a positive step forward.

        • 5 Years Ago
        They dilute just like every single other manufacturer.
        • 5 Years Ago
        no.... it has design elements from other toyota concept cars

        like the IQ and the FT-HS

        toyota just has a habbit of diluting their designs before they make production
        • 5 Years Ago
        Problem is, most concepts are really really futurist and different and dilution leads to a marginally less handsome car whereas Toyota concepts look diluted even before dilution begins. Blandness overload.
        • 5 Years Ago
        "Does anything think that the blue within the oval is infringing upon Ford' Blue Oval? Figuring it's one of the most recognized logos on the planet and all?"

        No. This looks like the Toyota symbol with a blue background. This is clearly a restyling of Toyota design, not a copy of a Ford design.

        Having a roundish object that is blue in color is nowhere near unique enough to claim as Ford 'property'.
        • 5 Years Ago
        Does anything think that the blue within the oval is infringing upon Ford' Blue Oval? Figuring it's one of the most recognized logos on the planet and all?
        • 5 Years Ago
        oh i know everyone else does it..... but toyota does it to the extent that people dont even recognize that its their own design language
      • 5 Years Ago
      I believe that they mean the correct side rather than the 'wrong side'. Funny colonists and their wrong methods.
      • 5 Years Ago
      Blue is the new Green.
      • 5 Years Ago
      Meh.
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