Click above for high-res image gallery of the 2010 Jaguar XFR

The renaissance of Jaguar really began with the introduction of the XF sedan. It was the first Jaguar model in, well a long time, that deserved serious consideration from luxury sport sedan buyers and the first that could hold its own against rivals from BMW, Mercedes-Benz and Audi. The second salvo came at this year's Detroit Auto Show where Jaguar unveiled the XFR. Powered by a supercharged, direct-inject version of Jaguar's 5.0L V8 that produces 510 horsepower, the XFR was specifically designed to stare down the BMW M5 and Mercedes-Benz E63 AMG.

Jaguar North America has just announced pricing for the 2010 model XF, and the XFR model rings at $80,000 even. That's a few thousand less than both the M5 and E63 AMG, and the XFR produces more power than both. The Audi S6, meanwhile, is less expensive than all three, but also significantly less powerful with just 435 hp (the 580-hp RS6 isn't sold in the U.S.). Ah, but then there's the Cadillac CTS-V, which is faster than them all (even the RS6), more powerful and the least expensive. We wish the XFR good luck. It's going to need it in this segment.

2010 Jaguar XFR vs. The Competition
Vehicle Engine Power MSRP
2010 Jaguar XFR
5.0L V8, supercharged, direct-inject
510 hp / 461 lb-ft $80,000
2009 BMW M5
5.0L V10
500 hp / 383 lb-ft $85,500
2009 Mercedes-Benz E63 AMG
6.3L V8
507 hp / 464 lb-ft
$87,700
2009 Audi S6
5.2L V10, direct-inject
435 hp / 398 lb-ft
$75,900
2009 Cadillac CTS-V
6.2L V8, supercharged
556 hp / 551 lb-ft
$60,650

Related Gallery2010 Jaguar XFR

[Source: Jaguar]


PRESS RELEASE

JAGUAR NORTH AMERICA ANNOUNCES U.S. PRICING FOR THE NEW 2010 MODEL YEAR XF AND XK LINE UP

MAHWAH, NJ., February 19, 2009 – Jaguar today announced pricing for its 2010 Model Year line up. In January 2009, Jaguar revealed the new 2010 Model Year XF and XK which includes the new XFR, and next generation XKR. Both vehicles are true to the heritage of Jaguar's legendary performance, delivering a superb balance of dynamic ability and refinement.

The 2010 XF will be priced starting at $52,000 MSRP. The XF Premium, with the new 5.0-liter naturally aspirated engine, will have a base MSRP of $57,000. The new XFR with the 510hp supercharged engine will retail for $80,000 MSRP. Also, taking the details that define luxury to higher standards, the 2010 XF Premium offers a Portfolio Pack for an additional $4,000. The Portfolio Pack offers the most luxurious XF specification, and features the naturally aspirated version of the new 5.0-liter V8.

As for the 2010 XK line up, it will start with a base MSRP of $83,000 (Coupe) and $89,000 (Convertible). The XKR with its 510 horsepower engine will retail for $96,000 (Coupe) MSRP and $102,000 (Convertible) MSRP.

But it is the new powertrain options that are at the heart of the changes for 2010 Model Year. The new AJ-V8 GEN III direct-injection 5.0-liter engines are the most advanced engines Jaguar has ever produced, each offering significant increases in performance and impressive fuel economy. Both deliver more torque and power than the previous generation of engines.

The 2010 Model Year XF and XK models combine effortless high-performance and state-of-the-art powertrains with a new level of advanced technologies, intuitive control and Jaguar's superbly crafted, new-fashioned luxury interiors. In addition, both models include a number of standard luxury features including navigation, heated front seats and satellite radio.

XF and XFR 2010MY

Contemporary, individual and beautifully crafted, the XF has the soul of a sports car, the style and sophistication of a luxury four-door sedan, and the visual excitement of a coupe.

"The new XF challenges the rules and redefines Jaguar sporting luxury. Our designers and engineers work together to develop elegant, inspired solutions to complex technical challenges. It's a simple but very effective philosophy and the result is great new products like the XFR," says Mike O'Driscoll, Managing Director, Jaguar Cars.

2010MY XF At-a-Glance Highlights –

* The full XF family now includes three trim and equipment levels – XF, XF Premium and XFR – and a total of three engine options
* New 5.0-liter V8 powertrains. The new XFR introduces the 510hp supercharged 5.0-liter AJ-V8 Gen III engine and adds other dynamic advances to create the quickest and most sporty XF yet
* Compared to its supercharged 4.2-liter V8 predecessor, the 5.0-liter power has increased by 23 percent and torque has increased by 12 percent with no loss in fuel efficiencies and a decrease in emissions
* The new direct-injection engine gives the XFR a 0-60mph time of 4.7 seconds, and a 50-70mph acceleration time of just 1.9 seconds
* New XFR features Adaptive Dynamics (the latest in computer controlled continuously variable damping) and Active Differential Control (electronically controlled rear differential)
* The XFR's features include revised bumpers and lower front air intakes, sill extensions, bonnet louvers and grilles, quad tailpipes, a boot-lid spoiler and unique 20-inch alloy wheels
* XF Premium with Portfolio Pack offers a luxury-based alternative to the performance focused XFR, including 16-way and 12-way adjustable actively ventilated heated and cooled front seats, contrast stitching on leather trim and a wider choice of veneers and trim colors, two that are unique to Portfolio, and it introduces a Suede-cloth premium headliner
* Heated and cooled front seats, Bi-Xenon headlamps, Blind Spot Monitor and rear camera park aid come standard on the XF Premium
* The first XF cars will be delivered to U.S. customers in Summer 2009

XK and XKR 2010 MY

"The new XK delivers more power, more performance and more technology – without compromise. It moves the Jaguar sports car experience on to a whole new level," says Mick Mohan, Director, Jaguar Programmes.

The new generation of Jaguar XK sports coupe and convertible has all new engines giving more power and performance with greater efficiency, revised exterior styling, and interior enhancements. There are two core models in the new XK range – the highly equipped XK and the powerful XKR.

2010MY XK At-a-Glance Highlights –

* The full XK family includes two trim and equipment levels – XK (Coupe and Convertible) and XKR (Coupe and Convertible) – and a total of two engine options
* With the introduction of the new 5.0-liter direct-injection V8 engines comes a new level of performance for the XK, with improved acceleration from standstill and stunning in-gear acceleration times
* The supercharged AJ-V8 GEN III R delivers 510bhp, and propels XKR Coupe to 60mph in just 4.6 seconds. The naturally aspirated AJ-V8 GEN III delivers 385bhp, and propels XK Coupe to 60mph in just 5.2 seconds
* State-of-the-art six speed automatic transmission has seamless gearshifts plus, for the first time on the XKR model, an electronic differential optimizes traction and dynamic performance
* The new lightweight strong chassis offers improved performance across the board including optimized fuel economy and CO2 emissions
* Exterior changes for the naturally aspirated XK models and the supercharged XKR are highlighted by a distinctive new front end design, new LED rear lights, and a new lower rear body valance
* New interior design features, including exciting user friendly technologies such as the JaguarDrive Selector, first seen on the XF, further enhance performance, driving dynamics and the XK's luxury sporting character
* New Adaptive Dynamics (the latest in computer controlled continuously variable damping), new Active Differential Control (electronically controlled rear differential), 12-way heated and cooled front power seats, soft-grain leather interior, heated leather steering wheel, contrast stitching and 525-watt Bowers & Wilkins speaker system come standard across the XK model line up
* Key driver aids include front and rear Park Assist, Emergency Brake Assist, Adaptive Cruise Control and Adaptive Restraint Technology System
* The first cars will be delivered to U.S. customers in Summer 2009

Editor's Note: All prices include an $850 destination and delivery charge. Tax, title, and registration fees not included. EPA fuel economy estimates are forthcoming.