French automaker PSA/Peugeot-Citroen is serious about breathing new air into its chevron-badged division. After partnering with Polyphony's Gran Turismo
racing simulator franchise for the GTbyCitroen concept
and announcing the revival of the DS nameplate with an upcoming show car
at the Geneva Motor Show
, the Franco auto group has managed to poach Mercedes-Benz
sales chief Jean-Marc Gales to be Citroen's
new chief executive.
Born in Luxembourg, 46-year-old Gales held a variety of positions at Volkswagen
before moving to Mercedes-Benz. In his new job, he'll be replacing Gilles Michel, who departed Citroen – now celebrating its 90th anniversary
– for a government position last December. Gales will join PSA's five-member top executive committee in a couple of months from now.
[Source: Automotive News Europe
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