French automaker PSA/Peugeot-Citroen is serious about breathing new air into its chevron-badged division. After partnering with Polyphony's Gran Turismo racing simulator franchise for the GTbyCitroen concept and announcing the revival of the DS nameplate with an upcoming show car at the Geneva Motor Show, the Franco auto group has managed to poach Mercedes-Benz sales chief Jean-Marc Gales to be Citroen's new chief executive.

Born in Luxembourg, 46-year-old Gales held a variety of positions at Volkswagen, BMW and Opel before moving to Mercedes-Benz. In his new job, he'll be replacing Gilles Michel, who departed Citroen – now celebrating its 90th anniversary – for a government position last December. Gales will join PSA's five-member top executive committee in a couple of months from now.

[Source: Automotive News Europe – subs. req'd]