Ford is trying to create a viral campaign to spread the word about its new Fiesta small car, and it may want you to be a part of it. If you are a so-called "millennial" (born between 1979 and 1995), you're a prime target for the "Fiesta Movement." Fiestas for the North American market start production around the end of this year in Mexico, but 100 cars were built this week in Cologne Germany and shipped to the U.S. to get the movement going. They don't want just anyone though, they are specifically looking for those that can spread the news via social networks.
Those who want to be "agents" for Ford will have to start by creating a video explaining why they should be part of the Fiesta Movement and putting it on YouTube. The 100 agents who get selected will be given monthly "missions" that will be documented on places like Facebook, MySpace and other social networks. If you're interested head over to http://fiestamovement.com/ for all the details. Applications can be submitted until March 13, and there's a video available after the jump.