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Aston Martin announced its plans to revive the Lagonda nameplate back in September, and at next month's Geneva Motor Show, we'll finally get a glimpse of what Aston has in store. At this point, early speculation says that the concept will sport four doors and will be an evolution of Aston's past design language, offering an ultra-luxurious alternative to the automaker's core business: producing delectable sports cars and grand tourers. That could mean a crossover or some kind or a sedan, although we somehow doubt that Aston would produce a rival to the upcoming Rapide. A production version of the concept is expected to hit dealers sometime in 2012 and we'll have all the details from Switzerland in two week's time.

[Source: AutoExpress]

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    • 1 Second Ago
      • 6 Years Ago
      I hope it's not as disappointing as the revival of the Citroen DS (yes I know only the DS-3 is out, with the DS-4 & 5 still to come.) The Lagondas from the 70's always struck a chord with me because they were so different. Let's hope they continue that brand philosophy, and have a completely electronic dashboard that actually works!
      • 6 Years Ago
      This will be the end of Aston Martin.
        • 6 Years Ago
        Thanks for the name calling. Is school out where you're from? In case you haven't been paying attention, luxury brands for all products are tanking. Aston is spreading itself way too thin between all of its racing operations and the re-launch of a new brand. The quality of the product is not relevant. The timing is horrendous.
        • 6 Years Ago
        No it will not be the end of Aston Martin. That's just foolish to say. How can you even speculate that? Just an idiotic thing to say.

        I'm sure this Lagonda concept will be beautiful.
        • 6 Years Ago
        Still, Aston Martin knows what they're doing and how it's going to be in the near future. They know what's happening right now. Besides, we don't even know the specs on what this car will be. Maybe it will have a hybrid powertrain available; its working with Mercedes-Benz to develop such a thing.

        Will it be the end of Rolls-Royce when they introduce their new Silver Ghost soon as well??

        Automakers have to keep previewing and releasing new models in order to keep people buying, even if now isn't the right time.
      • 6 Years Ago
      I eagerly await this.
        • 6 Years Ago
        It's a separate ultra-luxury brand aimed to compete with Rolls-Royce and Bentley. I dunno what the deal with Maybach will be. Since Lagonda will be a collaboration between Aston Martin and Mercedes-Benz, hopefully Mercedes-Benz will kill Maybach and let Lagonda take its place. Maybach doesn't even have any new vehicles in the pipeline right now. Plus, their current models are based on the old MB S-Class platform, so they really are old.
        • 6 Years Ago
        Wait a minute: is the Lagonda name going to be revived for a model, or for a separate ultra-luxury brand (division)?
      • 6 Years Ago
      The old Lagonda was a sweet car. Way ahead of its time and with huge overhangs and cool interior too...