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Infiniti's aiming to make a big splash with its foray into the European market, but it's going to be an uphill battle against the continent's established native luxury brands. That's why the premium Nissan brand has teamed up with one of Europe's most renowned names in luxury products, Louis Vuitton, to produce a new concept car to be unveiled at the upcoming Geneva Motor Show.

So far, all we know is that Louis Vuitton has created a special set of luggage for the concept, but Infiniti has now revealed its name – Essence – and released the teaser image you see above. And wow, is that one sick...um, A-pillar, maybe? Hard to say, but we'll know more over the course of the next couple of weeks, so stay tuned, or follow the jump for the press release.

[Source: Infiniti]

PRESS RELEASE


"THE ESSENCE OF INFINITI TO BE REVEALED IN GENEVA"

ROLLE, Switzerland (February 17 2009) – Infiniti will show visitors to the 2009 International Geneva Motor Show the essence of its brand in one dramatic concept car. A celebration of Infiniti and its 20 years history as a creator of performance cars, the powerful concept will also be an inspiring exploration into the brand's future.

Produced in collaboration with Louis Vuitton, the Infiniti Essence will be revealed on March 3, 2009.


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  • 21 Comments
      • 6 Years Ago
      looks like the C pillar to me.
        • 6 Years Ago
        I agree. C-pillar all the way. No way that's an A-pillar, you can see the hump going over the rear tire fender so I guess it's a coupe.
      • 6 Years Ago
      I'll reserve judgment until I (a) know what type of vehicle it is and (b) see it completely.
      However, it seems to OK right now.
      • 6 Years Ago
      Lets hope they dont overdue the released images like Ford did with the 2010 Mustang, inch by inch it seemed.
      • 6 Years Ago
      Nissan/Infiniti already forked their some of their headlights and taillights. Forking the rear of the DLO was only natural. I will have to reserve judgement until I see the whole car in person.
      • 6 Years Ago
      I know I’m late on the band wagon, but WTF, worst teaser pic I’ve seen in a while!!
      Sorry for the tardiness, somebody has to get some work done!!
      • 6 Years Ago
      I think everyone here got it right, it's obviously a C-Pillar. I like the design thus far, except that inward curve at the back of the rear quarter window. Who knows, maybe it will look better with the entire design, but I'm not feeling it at this juncture.
      • 6 Years Ago
      I love it! That's a great and interesting sequence of curves. If the rest builds on this, could be a wow.
      • 6 Years Ago
      .
      What would a luggage maker know about car design, or does it matter?
      • 6 Years Ago
      I love how autoblog has so many psychics in their readership that can tell the whole car will be ugly just from that one picture
        • 6 Years Ago
        yup.

        i hope you all eat your words.
      • 6 Years Ago
      Since when does Zaha Hadid design for Infiniti?
      • 6 Years Ago
      Is that pic even worth releasing? Exactly what part of the car is it?
      • 6 Years Ago

      I don't think that Mercedes and BMW have much to be worried about. Even Lexus did not make much of a dent in Europe.
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